MKT 381 Exam 2 - Ch. 4 Quiz
Hofstede's "collective programming of the mind" refers to which of the following? A. Digital technology B. Religion C. Culture D. Social institutions E. Aesthetics
C. Culture
Which of the following steps of the 4-step framework designed to reduce the distortion from self-reference criterion (SRC) is MOST critical? A. Create a standardized marketing strategy. B. Define the goal in terms of home-country culture. C. Isolate the SRC influence to see how it complicates the problem. D. Define the goal in marketing terms. E. Define the goal in terms of market-country culture.
C. Isolate the SRC influence to see how it complicates the problem.
________ is how a new product compares with existing products in the eyes of the customer. A. Compatibility B. Divisibility C. Relative advantage D. Complexity E. Communicability
C. Relative advantage
A culture's sense of what is beautiful and what is not beautiful is a consideration of ________. A. dietary preferences B. religion C. aesthetics D. beliefs E. attitude
C. aesthetics
When creating a global marketing plan, ________ reflects the extent to which the strategy must be adapted to culture-specific needs of the market. A. perception of newness B. political compatibility C. environmental sensitivity D. accessibility E. the uncertainty avoidance index
C. environmental sensitivity
Which of Hofstede's dimensions of national culture examines how people value history and tradition? A. Individualism B. Short-term orientation C. Uncertainty avoidance orientation D. Achievement orientation E. Power distance orientation
B. Short-term orientation
In a high-context cultural orientation, which of the following is of LOW importance? A. Legal documents B. A person's position or status C. An established inter-personal relationship D. Punctuality E. Allowing for personal space
A. Legal documents
Which of the following dimensions of social value typology provide insight into the acceptance of products perceived as new or innovative? A. Uncertainty avoidance B. Achievement C. Individualistic/collective D. long-term/short-term orientation E. Power distance index
A. Uncertainty avoidance
In a low-context culture, which of the following is of HIGH importance? A. Written contracts B. Relationships C. Lengthy negotiations D. Status of the participants E. Individual family backgrounds
A. Written contracts
All associations and perceptions of ________ arise from culture. A. color B. music C. dance D. advertising E. performing arts
A. color
The process through which individuals who have adopted innovation influence others is called ________. A. interaction effect B. referral syndrome C. word-of-mouth D. the diffusion network E. relative advantage
A. interaction effect
The greater the cultural difference between the home country and the new market, the greater the _______________. A. ease of adoption B. risk of failure C. need for product adaptation D. risk from competition E. need for reduced pricing
C. need for product adaptation
Which of the following of Hofstede's dimensions of culture can be applied to gender differences in culture? A. High-power-distance/low-power-distance B. High uncertainty avoidance/low uncertainty avoidance C. Short-term/long-term orientation D. Achievement/nurturing E. Individualistic/collectivistic
D. Achievement/nurturing
Which of the following BEST defines the self-reference criterion? A. The use of our own culture as a benchmark for performance. B. The belief that one's own country has the best ideas. C. The belief that all people hold the same values regardless of nationality. D. The unconscious reference to one's own cultural values. E. The belief that culture is not important in market analysis.
D. The unconscious reference to one's own cultural values.
An American in Russia observes a business transaction being completed with payment in cash from a large briefcase. To the American, this appears to be possibly corrupt or fraudulent. Why? A. Political differences between the U.S. and Russia B. Cash shouldn't be used in business transactions C. Business is corrupt in many countries D. The American's self-reference criterion (SRC) E. Ethnocentrism
D. The American's self-reference criterion (SRC)
The ________ consists of various cultural segments interconnected through digital technology and global branding. A. fast-food culture B. credit card culture C. pub culture D. cosmopolitan culture E. coffee culture
D. cosmopolitan culture
A company with environmentally insensitive products requires ________. A. more time considering the wants and needs of the local markets B. more attention to country-specific economic conditions C. more attention to country-specific cultural environment conditions D. less time determining the unique conditions of local markets E. more attention to the technological environment
D. less time determining the unique conditions of local markets
The system of meaning in the study of linguistics is called ________. A. morphology B. syntax C. phonology D. semantics E. semiotics
D. semantics
________ is the first stage of Rogers' diffusion theory. A. Interest B. Trial C. Evaluation D. Adoption E. Awareness
E. Awareness
Which of the following products would probably have the greatest environmental sensitivity if introduced into a new market? A. Ford truck B. Melissa & Doug toys C. Apple iPhone D. Maybelline cosmetics E. Campbell's soup
E. Campbell's soup
Red Bull built market share through sampling. This reflects which of the factors that affects the rate of adoption? A. Communicability B. Complexity C. Relative advantage D. Compatibility E. Divisibility
E. Divisibility
Which of the following adopter categories has the greatest influence in the adoption process? A. Innovators B. Laggards C. Early majority D. Late majority E. Early adopters
E. Early adopters
Which of the following dimensions of Hofstede's cultural typology was added based on a Chinese Value Survey (CVS)? A. Achievement/nurturing B. Uncertainty avoidance C. Individualism/collectivism D. Power distance E. Long-term/short-term orientation
E. Long-term/short-term orientation
Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole ownership? A. Individualistic B. High-power-distance index C. Long-term orientation D. Achievement E. Low-power-distance index
E. Low-power-distance index
In most cultures, __________is the basis of people's beliefs, attitudes, and values. A. aesthetics B. phonology C. linguistics D. preferences E. religion
E. religion