MKT 381 Exam 2 - Ch. 4 Quiz

Hofstede's "collective programming of the mind" refers to which of the following? A. Digital technology B. Religion C. Culture D. Social institutions E. Aesthetics

C. Culture

Which of the following steps of the​ 4-step framework designed to reduce the distortion from​ self-reference criterion​ (SRC) is MOST​ critical? A. Create a standardized marketing strategy. B. Define the goal in terms of​ home-country culture. C. Isolate the SRC influence to see how it complicates the problem. D. Define the goal in marketing terms. E. Define the goal in terms of​ market-country culture.

C. Isolate the SRC influence to see how it complicates the problem.

​________ is how a new product compares with existing products in the eyes of the customer. A. Compatibility B. Divisibility C. Relative advantage D. Complexity E. Communicability

C. Relative advantage

A​ culture's sense of what is beautiful and what is not beautiful is a consideration of​ ________. A. dietary preferences B. religion C. aesthetics D. beliefs E. attitude

C. aesthetics

When creating a global marketing​ plan, ________ reflects the extent to which the strategy must be adapted to​ culture-specific needs of the market. A. perception of newness B. political compatibility C. environmental sensitivity D. accessibility E. the uncertainty avoidance index

C. environmental sensitivity

Which of​ Hofstede's dimensions of national culture examines how people value history and​ tradition? A. Individualism B. Short-term orientation C. Uncertainty avoidance orientation D. Achievement orientation E. Power distance orientation

B. Short-term orientation

In a​ high-context cultural​ orientation, which of the following is of LOW​ importance? A. Legal documents B. A​ person's position or status C. An established​ inter-personal relationship D. Punctuality E. Allowing for personal space

A. Legal documents

Which of the following dimensions of social value typology provide insight into the acceptance of products perceived as new or​ innovative? A. Uncertainty avoidance B. Achievement C. Individualistic/collective D. long-term/short-term orientation E. Power distance index

A. Uncertainty avoidance

In a​ low-context ​culture, which of the following is of HIGH​ importance? A. Written contracts B. Relationships C. Lengthy negotiations D. Status of the participants E. Individual family backgrounds

A. Written contracts

All associations and perceptions of​ ________ arise from culture. A. color B. music C. dance D. advertising E. performing arts

A. color

The process through which individuals who have adopted innovation influence others is called​ ________. A. interaction effect B. referral syndrome C. word-of-mouth D. the diffusion network E. relative advantage

A. interaction effect

The greater the cultural difference between the home country and the new​ market, the greater the​ _______________. A. ease of adoption B. risk of failure C. need for product adaptation D. risk from competition E. need for reduced pricing

C. need for product adaptation

Which of the following of​ Hofstede's dimensions of culture can be applied to gender differences in​ culture? A. High-power-distance/low-power-distance B. High uncertainty​ avoidance/low uncertainty avoidance C. Short-term/long-term orientation D. Achievement/nurturing E. Individualistic/collectivistic

D. Achievement/nurturing

Which of the following BEST defines the​ self-reference criterion​? A. The use of our own culture as a benchmark for performance. B. The belief that​ one's own country has the best ideas. C. The belief that all people hold the same values regardless of nationality. D. The unconscious reference to​ one's own cultural values. E. The belief that culture is not important in market analysis.

D. The unconscious reference to​ one's own cultural values.

An American in Russia observes a business transaction being completed with payment in cash from a large briefcase. To the​ American, this appears to be possibly corrupt or fraudulent.​ Why? A. Political differences between the U.S. and Russia B. Cash​ shouldn't be used in business transactions C. Business is corrupt in many countries D. The​ American's self-reference criterion​ (SRC) E. Ethnocentrism

D. The​ American's self-reference criterion​ (SRC)

The​ ________ consists of various cultural segments interconnected through digital technology and global branding. A. fast-food culture B. credit card culture C. pub culture D. cosmopolitan culture E. coffee culture

D. cosmopolitan culture

A company with environmentally insensitive products requires​ ________. A. more time considering the wants and needs of the local markets B. more attention to​ country-specific economic conditions C. more attention to​ country-specific cultural environment conditions D. less time determining the unique conditions of local markets E. more attention to the technological environment

D. less time determining the unique conditions of local markets

The system of meaning in the study of linguistics is called​ ________. A. morphology B. syntax C. phonology D. semantics E. semiotics

D. semantics

​________ is the first stage of​ Rogers' diffusion theory. A. Interest B. Trial C. Evaluation D. Adoption E. Awareness

E. Awareness

Which of the following products would probably have the greatest environmental sensitivity if introduced into a new​ market? A. Ford truck B. Melissa​ & Doug toys C. Apple iPhone D. Maybelline cosmetics E. Campbell's soup

E. Campbell's soup

Red Bull built market share through sampling. This reflects which of the factors that affects the rate of​ adoption? A. Communicability B. Complexity C. Relative advantage D. Compatibility E. Divisibility

E. Divisibility

Which of the following adopter categories has the greatest influence in the adoption​ process? A. Innovators B. Laggards C. Early majority D. Late majority E. Early adopters

E. Early adopters

Which of the following dimensions of​ Hofstede's cultural typology was added based on a Chinese Value Survey​ (CVS)? A. Achievement/nurturing B. Uncertainty avoidance C. Individualism/collectivism D. Power distance E. Long-term/short-term orientation

E. Long-term/short-term orientation

Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole​ ownership? A. Individualistic B. High-power-distance index C. Long-term orientation D. Achievement E. Low-power-distance index

E. Low-power-distance index

In most​ cultures, __________is the basis of​ people's beliefs,​ attitudes, and values. A. aesthetics B. phonology C. linguistics D. preferences E. religion

E. religion