MKT 4310 SB Ch: 4

What are the four primary dimensions along which the cultures of nations differ, according to Geert Hofstede?

Masculinity/Femininity Index Power Distance Index Uncertainty Avoidance Index Individualism/Collectivism Index

Which of the following statements about education as a social institution is true?

Nationwide literacy tends to help a country grow its economy rapidly.

What change has happened to American culture and social institutions?

People are spending time with media such as television and the Internet instead of socializing with their families.

Which of the following statements regarding cultures that score high on the Individualism/Collectivism Index is true?

Personal ambition and free will are valued and encouraged in these cultures.

The degree to which a culture will tolerate social inequality between superiors and subordinates is measured by the

Power Distance Index.

Which of the following statements about social institutions and their effect on a country's culture is true?

Religion has an enormous effect on a society's values.

In what way is culture changing in most countries?

Smaller families are now favored.

______ Index denotes an inclination toward behavior that advances a person's self-interest.

Individualism/Collectivism

Which of the following is true of the similar-but-different aspect of culture?

It can lead people to think that cultures have more in common than they actually do.

Which statement is true of culture?

It exists in the mind of each person.

is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation.

culture

The loss of various spoken languages is part of a general

decrease in cultural distinctiveness around the world.

True or false: Marketers must be aware that their own cultures affect how they perceive other cultures.

True

Which of the following statements regarding similarities among cultures is true?

Two cultures that speak the same language might interpret certain phrases or words in a very different way.

Which of the following have the greatest effect on values and culture?

families the media schools

A marketer who practices cultural ______ is offering products that are much like what is already being sold, and the new products are offered in a way that fits into the existing culture as much as possible.

congruence

Mastersource Inc., an electronics manufacturer, introduces products that resemble what is already present in the market in order to reduce cultural resistance. Mastersource Inc. is engaging in cultural

congruence.

The Chinese practice of ______ refers to a connection between people and the universe to the energy that supports life and promotes balance and peace in a person's surroundings.

feng shui

When evaluating a situation, a Westerner is more likely to

focus on the central figures and not see much of the background.

Innovations most easily incorporated into a culture are those that

generate the most interest within society.

The emergence of cola brands such as Mecca Cola and Arab Cola in the Middle East in the 2000s is a reflection of which of the following?

historic events affecting culture

Before the birth control pill became widely available, men and women spent more time dealing with

larger numbers of children.

Patterns of cultural behavior and interaction that are learned and repeated are known as

rituals.

In the context of thought processes, Asians

tend to see the entire picture rather than just the foreground when evaluating a situation.

A responsible effort to learn from the cultural ways of others in the quest for a solution to a society's problems is known as

cultural borrowing.

Paying attention to the fine distinctions of culture so that it can be studied in an open-minded way, assessed, and admired is known as

cultural sensitivity.

Cultures that score high on the Power Distance Index

are often hierarchical.

Which of the following statements about Jared Diamond's research regarding the influence of geography on international marketing is true?

He claimed that new ideas moved more quickly from east to west than from north to south.

Which of the following features are associated with cultures that score low on the Uncertainty Avoidance Index?

1. not much anxiety and stress 2. willing to put up with people who deviate from normal behavior 3. willing to take risks

Which of the following statements about cultural change is true?

A marketer assessing a society should remember that cultures are constantly changing.

Which of the following is true of language?

Around the world, the number of spoken languages has been dwindling.

______ refers to energy that supports life and travels through everyone's body and the environment, including the inside and outside of houses and places of employment.

Ch'i

Which of the following is not true about children's changing media habits?

Children do not watch TikTok.

Which of the following types of governance crumbled in the 1990s?

Communism

Which of the following types of governance competed for world dominance for most of the 20th century? (Check all that apply.)

Communism Fascism Colonialism Democracy

In which of the following ways have the availability of birth control affected families throughout the world? (Check all that apply.)

Families have fewer children. More women are waiting longer to get married. Many women are waiting longer to have children.

Randy works for a large manufacturing company. Though he is in management, his anxiety and stress levels are low. He likes to brainstorm with his colleagues and is open to exploring new ideas and taking risks. Which of the following is true of Randy?

His Uncertainty Avoidance Index score is low.

Which of the following statements about the origins of culture is true?

Historic events can affect technology, social institutions, culture, and behavior.

The Individualism/Collective Index - The Power Distance Index - The Uncertainty Avoidance Index - The Masculinity/Femininity Index

It focuses on self-orientation. - It focuses on authority orientation. - It focuses on risk orientation. - It focuses on assertiveness and achievement.

Which of the following statements regarding international marketing is true?

It is easier to communicate with consumers who can read and write than with people who can understand only symbols.

Which of the following is the geographical argument used by Jared Diamond to theorize why Euro-Asian cultures have sometimes dominated African and American cultures?

It was easier for ideas and information to travel over the Silk Road instead of crossing the Sahara or the Isthmus of Panama.

Which of the following statements regarding culture in international marketing is true?

The marketer's interaction with the local culture determines whether the marketing will fail or succeed.

Which of the following statements about rituals is true?

The most obvious rituals take place when people are experiencing turning points in their lives.

Which of the following best explains the effect of birth control techniques on men's lives in the past 50 years?

They gave men more time to spend with their children.

In which of the following ways do social institutions affect cultural values? (Check all that apply.)

They teach each new generation how to act in an acceptable way. They influence people to live in peace together.

Which of the following statements about individuals from cultures with high Power Distance Index scores is true?

They tend to distrust people who are not part of their groups.

Which of the following is true of cultures that have low Power Distance Index scores?

They usually think people should be treated equally, and they say power comes from knowledge.

Which of the following statements regarding cultural borrowing is true?

When people are introduced to a belief or practice from another culture and they approve of it, they incorporate it into their own culture.

Which of the following statements regarding the change in family as a social institution is true?

Women are delaying marriage, especially in Asia.

What type of online content do children usually watch today?

YouTube TikTok

A high score on the Individualism/Collective Index indicates

a culture that encourages individual ambition.

Countries have been transitioning from agricultural to industrial to service economies. The result has been

a drop in birthrates

An individual with a high score on the Uncertainty Avoidance Index is most likely to

adhere to tested patterns of behavior.

In the context of international marketing, culture

affects the way consumer prioritize the things they desire and the things they need.

Unlike a collectivist society, an individualistic society is one in which people

are connected to others, but only in a loose way.

Individuals from cultures that have low Power Distance Index scores

are likely to hold egalitarian beliefs.

People who come from cultures with high Power Distance Index scores often say that power and social status are derived from

manipulation. social roles. inheritance.

In most cultures, an infant's first experience with a social institution other than the home is most likely to be

religious.

A culture is most likely to accept something new when

people have some reason to be quite interested in the innovation the innovation will not disrupt existing beliefs and behaviors very much

Interpersonal relationships are strongly affected by ______ such as family, religion, schools, the media, government, and corporations.

social institutions

Cultures that score low on the Individualism/Collectivism Index tend to

subdue the individual and favor the group.

Cultures are always changing, and yet

they also resist change, which is one of their fundamental attributes.

An individual who scores low on the Individualism/Collectivism Index is most likely to

think in terms of "we" instead of "I."

Cultures that score high on the Uncertainty Avoidance Index

value security and try to always follow the rules.