MKT208c MOOC 2

APIs (automatic programming interface) are used for what purpose? A. To extract social data in real-time from a social site. B. To standardize the connection of learning systems with external service tools. C. Microblogging within social networks. D. Generating discussion about social media.

A

How does Taco Bell deal with their more "passionate fans" on social media? A. They create a relationship with them and announce their latest products to these followers first. B. They bypass this group to focus on more traditional advertising campaigns. C. They pay their most influential fans to share advertisements on their profiles. D. They hire them as social media consultants.

A

Regardless of the market you want to monitor, discussions on social are typically about which of the following: (This question has multiple answers) 1. Key people in these organizations. 2. Topics of interest to the community. 3. Organizations, including your company and your competition. 4. Products and services. A: 1,2,3,4 B: 1,2 C: 2,3,4 D: 1,2,3

A

Sentiment accuracy is difficult to ascertain on which level? A. Document B. Social C. Snippet D. Mention

A

The "Give to Get" mantra involves which types of actions? A. Sharing tweets, blogs, and other media of your influencers with a positive tone. B. Giving your influencers a list of topics and categories you would like them to post about. C. Paying extra fees to free social monitoring services to get enhanced capabilities. D. Giving constructive criticism to influencers and members of the community when they post something.

A

Which of the following is a common mistake companies make when trying social monitoring systems? A. Companies assume communities are referring to them by name. B. Companies follow communities and groups associated with their product or service type. C. Companies search for nicknames, initials or abbreviations when using social monitoring systems. D. Companies use APIs to extract social data in real-time from a social site.

A

Which of the following text analytics terms is used to describe how people on social "feel" about a topic? A. Sentiment B. Categories C. Themes/Topics D. Intentions

A

A paragraph within a blog article would be considered a/an: A. API B. snippet C. SocialGist D. Document

B

In social Big Data a "document" refers to: A. a portion of an entry containing important analysis information. B. any single entry or posting on any type of social media. C. an application programming interface. D. any writing that is generated by a word processor.

B

When thinking about your professional persona, which of the following recommendations should you consider? (This question has multiple answers) 1. In order to capitalize on the potential of collection social data, it is important to know what the various tools do, but not how they actually work. 2. Somebody is always trying to figure out who you are, what you do and what your future might hold. 3. If something is free, you are the product. 4. What happens on the internet, stays on the internet. A: 1,2,3 B: 2,3,4 C: 1,2,4 D: 1,3,4

B

When using social monitoring to manage crisis, at which point has the issue been detected too late? A. At the first posting B. When it appears on the news or in print C. At the second posting D. Twitter and Facebook

B

When is it important to use a "for fee" social analytics system? A. When you want to explore a certain country B. When you want a word cloud C. When you need to analyze a topic over a period of time D. When you want to analyze a certain language

C

Social monitoring is used for which of the following? (This question has multiple answers) 1. Real-time marketing 2. Developing personal brands 3. Developing social strategies 4. Crisis management A: 1,2,3 B: 1,2 C: 2,3,4 D: 1,2,3,4

D