MKTG 333 Exam 1
True or False: The Internet is a worldwide system of computer networks.
True
E-commerce can be defined as: the digital enablement of transactions and processes within an organization. digitally enabled commercial transactions between and among organizations and individuals. the use of digital technologies in a firm's daily activities. any electronically based organizational activity that supports a firm's market exchanges.
digitally enabled commercial transactions between and among organizations and individuals.
The ________ allows a natural language expression, such as Google.com to represent a numeric IP address. Internet protocol addressing schema domain name system uniform resource locator system assigned numbers and names (ANN) system
domain name system
Which of the following is not one of the seven major segments of the retail industry? gasoline and fuel specialty stores electronics and computers food and beverage
electronics and computers
all of the following are examples of business-to-business (B2B) business models except
portals
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? information density ubiquity richness personalization
richness
Which of the following companies uses a transaction fee revenue model? Birchbox Twitter Yahoo E*Trade
E*Trade
Which of the following is not one of the basic technological foundations of the Internet? FTP packet switching TCP/IP client/server computing
FTP
Which of the following organizations monitor Internet policies and practices? ISOC ICANN W3C IETF
ISOC
Which element of the business model refers to the presence of substitute products in the market? competitive environment competitive advantage market opportunity value proposition
competitive environment
Which of the following is the term for a set of rules for transferring data? packet protocol IP address router
protocol
E-commerce is available just about everywhere and anytime. This is known as: ubiquity reach information density richness
ubiquity
____ and ____ are typically the most easily identifiable aspects of a company's business model.
Value Proposition & Revenue Model
all of the following may lead to a competitive advantage except superior products. fewer products. better employees. less expensive suppliers.
fewer products
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms. web-only catalog merchant manufacturer-direct omni-channel
omni-channel
All of the following statements about HTML5 are true except: HTML5 stores page content into mobile device hardware rather loading into the browser from a web server. HTML5 is an important tool for both response web design and adaptive web delivery. HTML5 has become the de facto web page development standard. HTML5 apps work just like web pages.
HTML5 stores page content into mobile device hardware rather loading into the browser from a web server.
The highlighted portion of the following https://mail.uwec.edu/is known as a(n) the highlighted part is "mail"
Subdomain
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? almost 40% almost 70% almost 80% almost 60%
almost 80%
Which of the following refers to the complexity and content of a message? information density interactivity reach richness
richness
An IPv4 address is expressed as a: 128-bit number that appears as a series of four separate numbers separated by periods. 32-bit number that appears as a series of four separate numbers separated by semicolons. 128-bit number that appears as a series of four separate numbers separated by semicolons. 32-bit number that appears as a series of four separate numbers separated by periods.
32-bit number that appears as a series of four separate numbers separated by periods.
The address used by a browser to identify the location of content on the Web is called:
A uniform resource locator
Which of the following was the most popular web browser as of 2022 (according class lecture)? Internet Explorer Chrome Firefox Safari
Chrome
Which of the following organizations involved with Internet governance has the United States recently given up control over? ICANN IGF IANA NTIA
IANA
Which of the following protocols is used to send email to a server? SMTP HTTP FTP SSL
SMTP
Which of the following statements about the Web is not true? The Web is both a communications infrastructure and an information storage system. The Web was the original "killer app." The Web is the technology upon which the Internet is based. The Web provides access to pages written in Hypertext Markup Language.
The Web is the technology upon which the Internet is based.
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? Richness was unrelated to reach. The larger the audience reached, the less rich the message. The smaller the audience reached, the less rich the message. Marketing messages had little richness.
The larger the audience reached, the less rich the message.
Which of the following is not true regarding e-commerce today? Consumers are less price-sensitive than expected. Economists' visions of a friction-free market have not been realized. The market middlemen disappeared. There remains considerable persistent price disparity.
The market middlemen disappeared.
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: VoIP IP VTP IPTP
VoIP
A marketspace can be defined as... a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location consumers selling to other consumers with the help of an online market maker a physical place you visit in order to transact the use of mobile devices to enable online transactions
a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
Omni-channel merchants are also referred to as catalog merchants. bricks-and-clicks companies. virtual merchants. manufacturer-direct firms.
bricks-and-clicks
All of the following are challenges faced by bricks-and-clicks firms except: building a credible website. handling returns of online purchases at retail outlets. coordinating prices across channels. building a brand name.
building a brand name.
Virtual merchants face potentially large costs for all of the following except: developing a brand name. building and maintaining a website. building an order fulfillment infrastructure. building and maintaining physical stores.
building and maintaining physical stores
All of the following are challenges for catalog merchants except: building sophisticated order entry and fulfillment systems. building a credible website. the need to bring staff in or manage new technology. high costs of printing and mailing.
building sophisticated order entry and fulfillment systems.
a set of planned activities designed to result in a profit in a marketplace is a(n) e-commerce business model. value proposition. business model. business plan.
business model
________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet. Cloud computing Client/server computing P2P computing Mobile computing
cloud computing
The fact that e-commerce is conducted based on universal standards make price discovery more costly, slower, and less accurate involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior refers to the ease with which consumers can find out what merchants pay for products decreases search costs for consumers.
decreases search costs for consumers.
All of the following were parts of the vision during the early days of e-commerce except the belief that: -entry costs to the online retail market would be much less than those needed to establish a physical storefront -the cost of acquiring customers would be much lower -online consumers were rational and cost-driven -established offline retailers with an online presence would be primary beneficiaries of online retail
established offline retailers with an online presence would be primary beneficiaries of online retail
All of the following are advantages of online retail except: faster delivery of goods ability to change prices lower cost of distribution lower supply chain costs
faster delivery of goods
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service? premium strategy advertising revenue model subscription revenue model freemium strategy
freemium strategy
Which of the following is not a unique feature of e-commerce technology? richness social technology information asymmetry interactivity
information asymmetry
Omni-channel online retail involves ____. pure-play online retailers such as Amazon integrating web operations with physical store operations having web operations with physical store operations without integration using location-based marketing of local goods and services
integrating web operations with physical store operations
Which of the following is an important societal issue related to e-commerce? intellectual property value webs cloud computing consumer behavior
intellectual property
A _____ specifically details how you plan to find customers and to sell your product
market strategy
Which of the following is a physical place you visit in order to transact? marketplace social network the Internet marketspace
marketplace
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: routing packet switching the Transmission Control Protocol the File Transfer Protocol
packet switching
The total number of users or customers an e-commerce business can obtain is a measure of which of the following? interactivity reach information density ubiquity
reach
A firm's ________ describes how a firm will produce a superior return on invested capital. market strategy revenue model competitive advantage value proposition
revenue model
Which of the following is the revenue model of an e-tailer? Subscription revenue model Advertising revenue model Affiliate revenue model Sales revenue model
sales revenue model
Which of the following features of e-commerce technology allows users to participate in the creation of online content? global reach ubiquity social technology information density
social technology
According to the text, above all, e-commerce is a ________ phenomenon. technology driven finance-driven government-driven sociological
technology driven
All of the following statements about the MOTO sector are true except the MOTO sector is also referred to as the specialty store sector. compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. MOTO was the last technological retailing revolution that preceded e-commerce. distribution of catalogs is one of MOTO retailers' biggest expenses.
the MOTO sector is also referred to as the specialty store sector.
Interactivity in the context of e-commerce provides which of the following functionalities? the ability to physically touch and manipulate a product the enabling of two-way communication between consumer and merchant the ability of consumers to create and distribute content complexity and content of a message
the enabling of two-way communication between consumer and merchant
Which of the following gives a business model credibility with outside investors? the firm's management team the firm's market opportunity the firm's value proposition the firm's market strategy
the firm's management team
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? mobile apps e-commerce The Web social networks
the web
True or False: The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.
true
Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe? information richness information density global reach ubiquity
ubiquity
