MKTG 333 Quizzes

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An IPv4 address is expressed as a:

32-bit number that appears as a series of four separate numbers separated by periods.

Which of the following was the most popular web browser as of 2022 (according class lecture)?

Chrome

Which of the following is not one of the basic technological foundations of the Internet?

FTP

All of the following statements about HTML5 are true except:

HTML5 stores page content into mobile device hardware rather loading into the browser from a web server.

Which of the following organizations involved with Internet governance has the United States recently given up control over?

IANA

Which of the following organizations monitor Internet policies and practices?

ISOC

Which of the following protocols is used to send email to a server?

SMTP

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The larger the audience reached, the less rich the message.

Which of the following is not true regarding e-commerce today?

The market middlemen disappeared.

The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:

VoIP

A marketspace can be defined as

a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location

The address used by a browser to identify the location of content on the Web is called:

a uniform resource locator

In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

almost 80%

Omni-channel merchants are also referred to as:

bricks and clicks companies

All of the following are challenges faced by bricks-and-clicks firms except:

building a brand name

All of the following are challenges for catalog merchants except:

building sophisticated order entry and fulfillment systems.

________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet.

cloud computing

Which element of the business model refers to the presence of substitute products in the market?

competitive environment

The fact that e-commerce is conducted based on universal standards _____.

decreases search costs for consumers

Which of the following factors is not a significant influence on a company's competitive environment?

details how a company intends to enter market and attract customers

E-commerce can be defined as:

digitally enabled commercial transactions between and among organizations and individuals.

The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.

domain name system

Which of the following is not one of the seven major segments of the retail industry?

electronics and computers

All of the following were parts of the vision during the early days of e-commerce except the belief that:

established offline retailers with online presence would be the primary beneficiaries of online retail

All of the following are advantages of online retail except:

faster delivery of goods

All of the following may lead to a competitive advantage except:

fewer products

Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following is not a unique feature of e-commerce technology?

information asymmetry

Which of the following is an important societal issue related to e-commerce?

intellectual property

A ________ specifically details how you plan to find customers and to sell your product.

market strategy

Which of the following is a physical place you visit in order to transact?

marketplace

Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms.

omni-channel

The MOTO sector of the retail industry is most similar to the ________ sector.

online retail sales

All of the following are examples of business-to-business (B2B) business models except:

portals

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

reach

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Which of the following refers to the complexity and content of a message?

richness

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology

The highlighted portion of the following https://mail.uwec.edu/ is known as a(n)

subdomain

According to the text, above all, e-commerce is a ________ phenomenon.

technology driven

All of the following statements about the MOTO sector are true except:

the MOTO sector is also referred to as the specialty store sector.

Which of the following statements about the Web is not true?

the Web is the technology upon which the Internet is based

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

the web

The Internet is a worldwide system of computer networks.

true

Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe?

ubiquity

E-commerce is available just about everywhere and anytime. This is known as:

ubiquity

Which element of the business model addresses what a firm provides that other firms do not and cannot?

value proposition

Which element of the business model addresses why the customer should buy from you?

value proposition

______ and _______ are typically the most easily identifiable aspects of a company's business model

value proposition & revenue model


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