MKTG 333 Quizzes
An IPv4 address is expressed as a:
32-bit number that appears as a series of four separate numbers separated by periods.
Which of the following was the most popular web browser as of 2022 (according class lecture)?
Chrome
Which of the following is not one of the basic technological foundations of the Internet?
FTP
All of the following statements about HTML5 are true except:
HTML5 stores page content into mobile device hardware rather loading into the browser from a web server.
Which of the following organizations involved with Internet governance has the United States recently given up control over?
IANA
Which of the following organizations monitor Internet policies and practices?
ISOC
Which of the following protocols is used to send email to a server?
SMTP
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:
VoIP
A marketspace can be defined as
a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
The address used by a browser to identify the location of content on the Web is called:
a uniform resource locator
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
almost 80%
Omni-channel merchants are also referred to as:
bricks and clicks companies
All of the following are challenges faced by bricks-and-clicks firms except:
building a brand name
All of the following are challenges for catalog merchants except:
building sophisticated order entry and fulfillment systems.
________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet.
cloud computing
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
The fact that e-commerce is conducted based on universal standards _____.
decreases search costs for consumers
Which of the following factors is not a significant influence on a company's competitive environment?
details how a company intends to enter market and attract customers
E-commerce can be defined as:
digitally enabled commercial transactions between and among organizations and individuals.
The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.
domain name system
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
All of the following were parts of the vision during the early days of e-commerce except the belief that:
established offline retailers with online presence would be the primary beneficiaries of online retail
All of the following are advantages of online retail except:
faster delivery of goods
All of the following may lead to a competitive advantage except:
fewer products
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which of the following is an important societal issue related to e-commerce?
intellectual property
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
Which of the following is a physical place you visit in order to transact?
marketplace
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms.
omni-channel
The MOTO sector of the retail industry is most similar to the ________ sector.
online retail sales
All of the following are examples of business-to-business (B2B) business models except:
portals
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
The highlighted portion of the following https://mail.uwec.edu/ is known as a(n)
subdomain
According to the text, above all, e-commerce is a ________ phenomenon.
technology driven
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Which of the following statements about the Web is not true?
the Web is the technology upon which the Internet is based
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
the web
The Internet is a worldwide system of computer networks.
true
Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe?
ubiquity
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity
Which element of the business model addresses what a firm provides that other firms do not and cannot?
value proposition
Which element of the business model addresses why the customer should buy from you?
value proposition
______ and _______ are typically the most easily identifiable aspects of a company's business model
value proposition & revenue model