MKTG 409 - Mindtap Ch. 7
If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.
False - its enduring involvement
Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.
Attitude
Collaborative Consumption 4 drivers
Community, peer to peer networks and real time technology, unresplved environmental conerns, and global recession.
When buying frequently purchased, low-cost items, a consumer uses extensive decision making.
False
An attitude consists of one's feelings and behavioral tendencies toward an object or idea.
False
Maslow's hierarchy of needs is an explanation of how motives operate.
False
After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
Organization
What are the 3 types of collaborative consumption?
Redistribution, Collaborative lifestyle, product service system.
An individuals changing or twisting of information that is inconsistent with personal feelings or beliefs.
Selective Distortion
If an information input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness.
True
Extended decision making is the type of consumer decision-making process that
is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.