MKTG 409 - Mindtap Ch. 7

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

False - its enduring involvement

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

Attitude

Collaborative Consumption 4 drivers

Community, peer to peer networks and real time technology, unresplved environmental conerns, and global recession.

When buying frequently purchased, low-cost items, a consumer uses extensive decision making.

False

An attitude consists of one's feelings and behavioral tendencies toward an object or idea.

False

Maslow's hierarchy of needs is an explanation of how motives operate.

False

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

Organization

What are the 3 types of collaborative consumption?

Redistribution, Collaborative lifestyle, product service system.

An individuals changing or twisting of information that is inconsistent with personal feelings or beliefs.

Selective Distortion

If an information input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness.

True

Extended decision making is the type of consumer decision-making process that

is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.