MKTG 525 CH.9 T/F
A confound in an experiment means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable.
T
A maturation effect is a function of time and the naturally occurring events that coincide with growth and experience.
T
Experimental research attempts to find causal relationships among variables.
T
Experimental treatment refers to the way an experimental variable is manipulated.
T
Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as repeated measures designs.
T
In an experiment, effects are the characteristics of experiments that allow hypotheses to be tested.
T
In experimental research, the independent variable is manipulated rather than simply measured.
T
People are the most common test units in most marketing experiments.
T
Random assignment of subjects to treatment and control groups helps ensure that experimental and control groups do not differ from each other in important ways at the beginning of a research study.
T
Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.
T
A confound is an experimental deception involving a false treatment.
F
An experiment can have only one independent variable.
F
An experimental construct refers to one of the possible levels of an experimental variable manipulation.
F
Between-subjects designs involve repeated measures because with each treatment the same subject is measured again.
F
Covariates are categorical variables such as a subject's gender or ethnicity.
F
Experimental treatments are administered to the control group
F
Factorial experimental designs are the least sophisticated type of experimental design.
F
In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable.
F
One way to reduce demand characteristics is to tell subjects the true purpose of the experiment so that they will be more willing to participate honestly.
F
Participants in experimental research are typically referred to as respondents.
F
The people administering an experiment must be aware of the experimental hypotheses.
F
The question as to whether the experimental treatment was the "sole cause" of the changes in the dependent variable is the basic issue in external validity.
F
The term linkage refers to a specific treatment combination associated with an experimental group.
F
When a test market is conducted in five retail stores in Erie, Pennsylvania, a laboratory experiment has been performed.
F
When subjects guess the purpose of an experiment, this creates a confound known as a bias effect.
F
