MKTG 525 CH.9 T/F

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A confound in an experiment means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable.

T

A maturation effect is a function of time and the naturally occurring events that coincide with growth and experience.

T

Experimental research attempts to find causal relationships among variables.

T

Experimental treatment refers to the way an experimental variable is manipulated.

T

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as repeated measures designs.

T

In an experiment, effects are the characteristics of experiments that allow hypotheses to be tested.

T

In experimental research, the independent variable is manipulated rather than simply measured.

T

People are the most common test units in most marketing experiments.

T

Random assignment of subjects to treatment and control groups helps ensure that experimental and control groups do not differ from each other in important ways at the beginning of a research study.

T

Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

T

A confound is an experimental deception involving a false treatment.

F

An experiment can have only one independent variable.

F

An experimental construct refers to one of the possible levels of an experimental variable manipulation.

F

Between-subjects designs involve repeated measures because with each treatment the same subject is measured again.

F

Covariates are categorical variables such as a subject's gender or ethnicity.

F

Experimental treatments are administered to the control group

F

Factorial experimental designs are the least sophisticated type of experimental design.

F

In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable.

F

One way to reduce demand characteristics is to tell subjects the true purpose of the experiment so that they will be more willing to participate honestly.

F

Participants in experimental research are typically referred to as respondents.

F

The people administering an experiment must be aware of the experimental hypotheses.

F

The question as to whether the experimental treatment was the "sole cause" of the changes in the dependent variable is the basic issue in external validity.

F

The term linkage refers to a specific treatment combination associated with an experimental group.

F

When a test market is conducted in five retail stores in Erie, Pennsylvania, a laboratory experiment has been performed.

F

When subjects guess the purpose of an experiment, this creates a confound known as a bias effect.

F


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