MKTG 633 Final Exam

Assimilation

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture

cultural gatekeepers

In the cultural production process, the people who control the flow of information between producers and customers are called ________.

Ritual

Pavel is an inventor. He read that there were several million people who could not sleep at night until they looked under the bed. He invented a light that could be put under the bed and went on automatically when someone looked there. Pavel's product is designed to help people perform a ________.

Ideology

The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups is known as ________.

a mother, a father, and at least one child

A nuclear family consists of ________.

all of the above

According to Dennis Rook, a key aspect of a ritual is ________.

Altruistic

As a relationship grows and progresses, gift giving tends to become more ________.

fortress

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

high-context

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Autonomy vs. belonging

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

Adaptation

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

cultural formula

Raymond Chandler wrote classic American detective stories. By always using certain roles for his characters and props that were appropriate to the genre, Chandler's novels followed a(n) ________.

cohort

Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.

De-ethnicization

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called

Sacred

Thomas and his family recently toured the Gettysburg Battlefield on their vacation. The area was rich in history. While walking, Thomas remembered all the accounts of the battle that he had read in school. He finally understood why this place had such a special meaning in American history and to Americans in general. Gettysburg Battlefield is best classified as ________.

contamination

Through the process of ________, objects associated with sacred events or people become sacred in their own right.

Asian Americans

Which American ethnic subculture is the fastest growing?

New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.

With respect to the acculturation process, what is the relationship between maintenance and segregation?

Halal

________ foods are permissible under the laws of Islam.

Norms

________ usually dictate what is right and wrong, acceptable or unacceptable.