MKTG Chapter 13
Social surroundings
The other individuals present in the particular situation
Atmospherics
The process managers use to manipulate the physical retail environment to create specific mood responses in shoppers
Task Definition
The reason the consumption activity is occuring
Moods
Transient feeling states that are generally not tied to a specific event or object
Embarrassment
A negative emotion influenced by both the product and the situation
Situational Influence
All those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior
Physical Surroundings
Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object
Disposition Situation
Disposing of products or product packages after or before product use
Antecedent States
Features of the individual person that are not lasting characteristics, such as momentary moods or conditions
Purchase Situations
Influence consumers in order to develop marketing strategies that enhance the purchase of their products
Servicescape
Service business such as a hospital, bank, or restaurant
Communications Situation
Situation in which consumers receive information has an impact on their behavior
Temporal Perspectives
Situational characteristics that deal with the effect of time on consumer behavior
Ritual Situation
Socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning
Atmosphere
Sum of all the physical features of a retail environment
Usage Situations
When a product becomes appropriate