MKTG Chapter 13

Social surroundings

The other individuals present in the particular situation

Atmospherics

The process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

Task Definition

The reason the consumption activity is occuring

Moods

Transient feeling states that are generally not tied to a specific event or object

Embarrassment

A negative emotion influenced by both the product and the situation

Situational Influence

All those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior

Physical Surroundings

Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object

Disposition Situation

Disposing of products or product packages after or before product use

Antecedent States

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions

Purchase Situations

Influence consumers in order to develop marketing strategies that enhance the purchase of their products

Servicescape

Service business such as a hospital, bank, or restaurant

Communications Situation

Situation in which consumers receive information has an impact on their behavior

Temporal Perspectives

Situational characteristics that deal with the effect of time on consumer behavior

Ritual Situation

Socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning

Atmosphere

Sum of all the physical features of a retail environment

Usage Situations

When a product becomes appropriate