MKTG Chapter 6

Which type of​ market-coverage strategy involves targeting several market segments and designing separate offers for​ each? A.Undifferentiated marketing B.Differentiated marketing C.Concentrated marketing D.Micromarketing E.Niche marketing

B.Differentiated marketing

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ __________. A.positioning B.market segmenting C.market targeting D.mass marketing E.differentiation

B.market segmenting

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables. A.behavioral B.psychographic C.geographic D.universal E.demographic

B.psychographic

The type of segment characteristic in which the​ size, purchasing​ power, and profiles of the segments can be quantified is known as​ __________. A.actionable B.substantial C.measurable D.differentiable E.accessible

C.measurable

Through its mobile Whopper Detour​ promotion, Burger King offered discounted Whoppers to people close to a competing​ McDonald's restaurant. This is an example of which of the​ following? A.Gender-neutral marketing B.User status segmentation C.Occasion marketing D.Hyperlocal social marketing E.Demographic segmentation

D.Hyperlocal social marketing

Which value proposition offers not only higher​ quality, but also confers prestige upon the​ buyer? A.The same for less B.More for less C.More for the same D.More for more E.Less for much less

D.More for more

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation. A.income B.demographic C.occasion D.psychographic E.age and​ life-cycle

C.occasion

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as​ _________. A.behavioral segmentation B.geographic segmentation C.intermarket segmentation D.lifestyle segmentation E.demographic segmentation

C.intermarket segmentation

When a company engages in​ ________marketing it ignores market segment differences and targets the whole market with one offer. A.niche B.segmented C.mass D.concentrated E.differentiated

C.mass

User​ status, usage​ rate, and loyalty status are examples of which type of segmentation​ variable? A.Demographic segmentation B.Psychographic segmentation C.Economic segmentation D.Geographic segmentation E.Behavioral segmentation

E.Behavioral segmentation

In 2015 Target eliminated its​ "pink" and​ "blue" aisles, and it now sells lines such as a collection of​ back-to-school clothing,​ accessories, backpacks, and bedding that appeals to both boys and girls. This is an example of which type of​ marketing? A.Income B.Lifestyle C.Hyperlocal D.Age and​ life-cycle E.Gender-neutral

E.Gender-neutral

Amazon is now promising​ same-day pick-up of goods as well as local secure​ pick-up points. What point of differentiation is​ this? A.Channel differentiation B.Product differentiation C.Image differentiation D.People differentiation E.Services differentiation

E.Services differentiation

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________. A.distinctive B.affordable C.superior D.profitable E.preemptive

E.preemptive