MKTG Exam 2
When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistently with its product being in the _________ stage of the PLC
Maturity
A specialty product
Requires purchase planning, and the buyer will usually not accept substitutes
Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this?
Shredded Wheat
Which of the following products is an example of a manufacturer brand?
Sony TVs
Why are line extensions more common than new products?
They are less expensive and lower-risk
Philip is on his way to work when he realizes he has a flat tire. He swings into Discount Tires and has a new tire installed. Philip's purcahse of a new tire in this istuation is considered to be
Unsought good
Crimson Hexagon is a marketing research company that markets primarily to consumer products organizations. Crimson Hexagon provides products that are most likely considered
business services
Products are classifed as being business or consumer products according to the
buyer's intended use
during the growth stage of the product life cycle, marketers must
fortify the product position
The three levels of brand loyalty from strongest to weakest are
insistence, preference, recognition
Facilities, factories, and production lines with very large equipment are all classified as
installations
A ______ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions
manufacturer
twin-packs and six-packs are examples of
multiple packaging
The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is
product positioning
Three major ways in which marketers engage in product differentiation are
product quality, product design and features, and product support services
functional modifications usually require that the product be
redesigned
A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a
systematic review
Nike manufactures athletic shoes, shorts, shirts, and a variety of other athletic products. These products make up Nike's product
mix
During the introduction stage of a successful product, profits are usually
negative and increasing
Product deletion can best be described as the process of deleting a product from the product mix when it
no longer satisfies a sufficient number of customers
Tim is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.
not introducing new products
Madison is a graphic artist who is currentlly working on the development of a new container for mustard and mayonnaise. She is also developing its graphic design. Madison is likely working on the product's
packaging
A brand manager in a multiproduct firm would be responsible for
performance of a specific brand
Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called
phase out
The major characteristic of a private brand is that
Manufacturers are not identified on the product
The producers of Gillette razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the _____ stage of PLC
Maturity
A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?
Process material
Ideally, test marketing should follow which stage in the new-product development process?
Product development
Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product?
Reduce the price and implement a run-out strategy
A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?
Screening
What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?
Screening
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called
Shopping
Samantha needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Spirit Airlines because , for a similar price to other airlines, it had a better a reputation for service. For Samantha, this flight is an example of which type of product?
Shopping
Besides generic names, what other types of names are very difficult to protect?
Surnames and geographic names
Which of the following issues is least important in using co-branding effectively?
The brands involved should be owned by different companies
Which of the following best defines the interest stage in the product adoption process
The buyer seeks information and is receptive to learning about the product
The label on a window air conditioner reads "uses up to 20% less energy." For what reason is this phrase most likely used?
To promote the product
LaCroix has a new flavor of sparkling water that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to LaCroix when testing the new beverage?
Tourism is a major industry in the area
Which of the following best illustrates how a firm can use a symbol to make an intangible object more tangible?
Traveler's Insurance umbrella
When Fiat offers to let qualified buyers test drive the Fiat 500X Urbana, the dealer is trying to stimulate which stage of the product adoption process?
Trial
What is the primary distinction between a line extension and a product modification?
With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension.
A light bulb can be all of the following except
a consumer product if it is used to light the office of the board of directors.
A product line is defined as
a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations
In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and
a modification should make the product more consistent with customers' desires
A major advantage of using individual branding is that
a poor-quality product will not contaminate all of the company's other products with negative images
Adrienne has gone to the store to shop for a new backpack. She looks for the same brand she has always bought in the past but notices that the backpack is now available in a variety of new colors. The backpack has undergone a
aesthetic
If Parkland School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools, this modification is most likely to be viewed as a(n) ____ modification.
aesthetic
Melissa is interested in upgrading to a new sofa for her apartment. She looks online to see what new models her favorite sofa brand has available and can get information on the style and color; however, she can't actually sit on the sofa to determine its comfort level. Melissa is able to evaluate the ____ modifications to the sofa, but not the ____ modifications.
aesthetic; functional
A product mix is best described as
all products offered by a firm
If Jade were given total marketing responsibility over Hill's Ideal Balance pet food, she would hold the position of _____ manager
brand
The jolly green giant used by the Green Giant Company facilitates the development of
brand associations
When Marvel characters appear on apparel made by another company, this would be an example of
brand licensing
The Target bullseye is a classic example of a
brand mark
Head & Shoulders Classic Clean is a ____ of shampoo made by the Procter & Gamble Corporation.
brand name
Roomba is the ______ of the robotic vacuum cleaner made by iRobot
brand name
The part of a brand that can be spoken including letters, numbers, and words is the
brand name
"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development
business analysis
Break-even analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.
business analysis
Samuel is an engineer involved in the product development of a new engineered stone that would be sold to manufacturers of kitchen countertops. Currently, Samuel and his colleagues are considering the potential for profitability of the new product. They are likely in the ____ phase of the new product development process.
business analysis
The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.
business analysis
As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as
business product
A secondary-use package is defined as one that
can be reused for purposes other than its initial use
Customer will more easily recognize a new product as belonging to a particular product category if marketers use
category-consistent packaging
Labeling is ______ packaging
closely interrelated to
A Dell laptop that has an "Intel" logo on its keyboard is an example of
co-branding
Bethany and Joseph are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new UtiliBot. They are in the ____ phase of the new-product development process.
commercialization
Octavia runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and featured the new sundae on her Facebook page and Instagram account. Based on this information, Octavia is most likely in the _____ stage of the new-product development process.
commercialization
When Nadia and Nathan analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the beginning of which phase of the new-product development process?
commericialization
The concept of level of quality is relative because it cannot be described without
comparing it to other products
One disadvantage of test marketing a new product is that
competitors may copy the product
All packaging must at a minimum
comply with the FDA's packaging regulations.
A set of Bowers & Wilkins car speakers sold to Volvo for use in the product of XC90 SUV would be an example of
component part
Jonah is a member of a consumer panel consisting of about 30 people. The consumer panel has been introduced to a company's new idea for energy drinks. Some of the questions panel members have been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Jonah is most likely participating in the ___ phase of the new-product development process.
concept testing
The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
concept testing
Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?
concept testing
Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.
consideration set
The ability of a product to provide the same level of quality over time is called
consistency
The overall challenge for marketers when developing packaging is to
create effective, convenient packaging that appeals to customers and keeps costs low
The stage of the PLC when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of the product mix is the _______ stage
decline
The well-known brand UPS (United Parcel Service) would most likely be classified as
descriptive
When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's
design, styling, and featuresq
The members of a venture team come from
different functional areas of an organization.
The depth of a product mix is measured by the average number of
different products offered in each product line
Minerva is frustrated with the cost of ink cartridges for her small business computer. Although she paid just $199 for the name-brand printer, replacing the ink cartridges on a near monthly basis is time consuming and costs her about $50 a month, no matter how much she actually uses the printer. Minerva is beginning to work on a new business model that would involve marketing lower priced ink cartridges delivered right to the customer on a subscription basis. This best illustrates
disruptive innovation
which of the following identifies old technologies that can be used in new ways or creates new business models to give consumers more benefits than offered by current products in the marketplace
disruptive innovation
All of the following are major steps in developing new products except
evaluation of competitors efforts
A run out policy of product deletion
exploits any strengths left in the product
When Kellogg's added Kellogg's Unicorn Cereal to the line of Kellogg cereal, the firm was using ____ branding.
family
To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as
family packaging
Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____ modifications
functional
When Herstyler adds an electrical component that automatically shuts off its curling irons when they have been left on for more than one hour, this improvement would best be classified as a(n)
functional modification
Achieving greater penetration of the market is typically a business goal during the ________ stage of the product life cycle
growth
When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.
growth; maturity
Packaging that is designed to flow through the distribution channel easily is called ______ packaging
handling-improved
Melania, a product manager, thinks her company's FastBrew coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the FastBrew coffee maker) and the number of competitors ________
have peaked, is growing
Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
innovators
Gold Rush Vinyl's large vinyl record press suddenly broke down during its day shift. When considering the purchase of available alternatives, Intuitiv decided to rent one for the next two years instead of buying one. In this situation, the large vinyl record press it rented would be classified as
installation
Milo is a product manager at Hershey. He learned that one of his competitors, the Mars Candy Company, was engaging in test marketing of a new candy bar. He decided to increase promotional activity, including coupons with significant price reductions, in the test market in order to ______ the test program
jam
If Julio, product manager at Frito-Lay, became aware that General Mills was in the process of test marketing a new snack chip in the southeast U.S. region, he might want to engage in ____ to reduce the validity of the other firm's results
jamming
When the manufacturer of Cool Whip introduced a chocolate-flavored Cool Whip and still continued to produce all of its other Cool Whip products, this was an example of
line extension
____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs
line extension
Dorito's has expanded to Nacho Cheese Doritos, Cool Ranch Doritos, and Salsa Verde Doritos, to name a few. These are examples of
line extensions
The width of a product mix is measured by the # of product
lines a company offers
Dropping an unprofitable product immediately is the best strategy when
losses are too great to prolong the product's life
Shopping products have ____ inventory turnover and need _____ distribution outlets than convenience goods
lower;fewer
General Mill's Honey Nut Cheerios, a ____ brand, is likely to be found on the shelf next to Honey Nut Toasted Oats, a ____ brand that has very similar coloring and styling for its package.
manufacturer; private
Sunny works in marketing at a mid-sized firm that sells to both business and consumer markets. He is in charge of all the marketing activities targeted toward construction business customers, while his partner focuses on the activities targeting retailers. Marcus is most likely a
market manager
Which of the following is appropriate for a firm engaging in different types of marketing activities to diverse customer groups?
market manager
Sales usually start to decline during the _____ stage of the PLC
maturity
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ______ stage of the PLC
maturity
One downside to modifying a successful product is that consumers who enjoyed the original version of the product
may view a modified version as a riskier purchase
Gabriel is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of organic, grain-free premium dog food. After the product is launched, Gabriel will return to the accounting department. His present position can be described as a
member of a venture team
. Lola prefers to buy John Frieda Sheer Blonde shampoo; however, if that is not in stock, she will buy L'Oreal or TIGI Bed Head. Riley's level of brand loyalty can be described as ___.
preference
Merissa needs some spaghetti sauce and always buys Ragu. However, her local supermarket is out of Ragu and, since Merissa wants to get home to cook dinner, she settles for Prego. Merissa has brand ____ for Ragu and brand ____ for Prego.
preference; recognition
Trader Joe's sells primarily Trader Joe's-labeld grocery products in its retail stores. The Trader Joe's brand is not solid in any other outlet. Trader Joe's is a ________ brand
private distributor
______________ refers to how a product is conceived, planned, and produced.
product design
After building a prototype of his new device, Barry is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process
product development
As Richard works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?
product development
Keira is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Keira and her team are most likely in the ____ phase of new-product development.
product development
Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during
product development
The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is
product development
Stephen recently purchased a new Legacy Billiards table for his recreation room. The next day after delivery, Seth noticed a problem with the way one of the pockets was strung. Since it was a weekend, he didn't expect to have it repaired. However, when he called the store to leave a message, someone answered the phone. She gave Stephen a number where he could call a repair representative who would come straight to Stephen's house within an hour. Legacy Billiards is most likely differentiating itself through
product support services
The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is
quality
Jennings Flooring found a supplier of very inexpensive fibers that could be used to produce low-grade carpeting at a very low cost. Because Jennings had been facing stiff competition in the medium-grade carpet industry, it started using the new material in all of its carpeting and reducing its prices. This is an example of a(n)
quality modification
Lowinski Lawn Care Equipment Company manufactures lawn mowers and other lawn care products. Its latest lawn mower comes with blades that incorporate new technology that allows them to last five times longer than typical blades. The lawn mower also includes a comfort grip that is easier to hold and an updated style design available in a variety of colors. Lowinski Lawn Care Equipment Company is most likely differentiating itself through _____ with its blades and through _____ with its handle and styling
quality; design
Which of the following is the best example of disruptive innovation
razor blade
Elements that help create brand equity include all of the following except brand
recognition
Weakest level of brand loyalty is brand
recognition
When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand
recognition
Convenience products are
relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort
When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market
reposition
Gain liquid laundry detergent comes in a 40-ounce plastic bottle with a pour spout. When that bottle is empty, consumers can purchase Gain in a plastic pouch designed to refill the original 40-ounce plastic bottle. The pouches use less packaging, store flat, and cost less; however, they are not for repeated usage. The use of the original Gain 40-ounce bottle is an example of a(an)
reusable container
Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as
rollout
A new variety of Lays is initially introduced in Phoenix, Arizona; Cleveland, Ohio; Battle Creek, Michigan; and Peoria, Illinois. After its initial success, Frito-Lay markets the new Lays in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Lays.
rollout approach
Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.
screening
During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.
screening; concept testing
Mario is an avid collector of Major Leadge Baseball memorabilia. He greatly desires to own the "special" bat that earned the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a ______ product
specialty
Which of the following is the best definition of product features?
specific design characteristics that allow a product to perform certain tasks
A product item is best described as a
specific version of a product
Another common name for a private distributor brand is a _______ brand
store
Sarah and Felix at Dyad Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.
test marketing
Top managers at ESCORT Radar believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.
test marketing
A trademark signifies
that the owner has exclusive use of a brand and others are prohibited from using it.
The major drawback to using aesthetic modifications is
that the value of the modification is determined subjectively
which of the following statements is true about product support services?
the include delivery, installation, financing, and customer training
In a brand licensing arrangement, the licensee is responsible for
the manufacturing, marketing, and financing of the licensed product
The following organizational approaches accomplish tasks necessary to develop and manage products: market manager approach, product manager approach, and the ______ approach
venture team
Early in the commercialization phase, marketers must make decisions about
warranties, repairs, and replacement parts
Private distributor brands are owned by
wholesalers or retailers
one company markets such diverse products as Old El Paso Mexican foods, Yoplait yogurt products, and Blue Buffalo pet foods. These various offereings exhibit this firm's product mix
width
Casa Azul Mexican Restaurant purchased several large built-in ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?
Installations
The four major stages of a product life cycle include
Introduction, growth, maturity, and decline
Which of the following is a disadvantage of gradually introducing a product to market
It allows competitors to monitor the results of the new product
Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?
Kroger's canned green beans
Which of the following is an example of a functional modification?
Planters Nuts redesigns the packaging of its nut products so they are easier for those with arthritis to open.
A distinguising factor between a brand name and a brand mark is that a brand name
consists of words
To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
consumer perceive all products in a market to have essentially the same quality, design, and features
Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.
convenince
a ______ is responsible for a product, product line, or several distinct products in an interrelated group within an organization
product manager
Quality modification are changes that relate to a product's
dependability and durability
P&G makes at least eight different laundry detergents. This is most relevante to the issue of
depth of product mix
When Starbucks introduced its instant coffee brand, Via, the company only sold it in packages of three single-cup units. Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely
to encourage the consumer to try the product several times
The full and legal name of an organization is called the
trade name
Jack Harper's Auto Towing Service would best be described as a(n) ______ product
unsought
Henry when skiing one weekend with several of his friends. While on the slope, he injured his leg and needed to see a doctor. Henry is likely going to view solution to his problem as
unsought products
A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called
family packaging
Select the true statement concerning test marketing
Test marketing is a limited introduction of the product in areas chosen to represent the intended market
aggressive pricing is typical during the _____ stage of the product life cycle
growth
Which of the following statements is true about organizational structures for managing products?
A product manager is responsible for several distinct products that make up a group
Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called
Accessory equipment
When designing a package, which characteristic is least important?
An association with the company's brand mark
Forever 21 clothing stores sell primarily what type of products?
Shopping
The test marketing stage
is a sample launching of the entire marketing mix.
If a company introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?
Avoiding competition positioning
An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
Awareness
As Alicia enters Autio car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
Awareness
If Glade, which markets Glade scented PlugIns and Glade scented candles and wax melts were to introduce Glade laundry detergent and dryer sheets with the same scents, this would be called ____ branding.
Brand extension
An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?
Business
Marianna tells Rajesh that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Rajesh to proceed to which stage of the new-product development process?
Business analysis
Which of the following is always used to determine the classification of a good?
Buyer's intent for using the product
Which of the following is NOT a business product?
Calculators bought to help individuals complete their personal federal income tax forms
Business products are
Classified according to their characteristics and intended uses
Although they become part of a larger product, _______ can often be easily identified and distinguished on the larger product.
Component parts
Which of the following statements does NOT apply to convenience goods?
Consumer are brand loyal to convenience products and are not likely to substitute other brands
Charmin toilet paper would be classified as which type of product?
Convenience
Which one of the following is NOT a benefit of multiple packaging?
Conveys an overall image of the firm
Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.
aesthetic
National Lumber is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. National Lumber will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.
Decline
When are marketers least likely to change a product's design, style, or other attributes?
Decline
Coca-Cola offers a line of soft drinks that include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta
Depth
____ and ____ are important characteristics of quality for consumer markets, and ____ and ____ are important characteristics of quality for business markets.
Ease of maintenance/durability; company reputatoin/technical suitability
When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
Evaluation
In the packaging for a new line of beef jerky, Hormel should avoid the use of ______ in its packaging
Green
In which stage of the product life cycle do profits begin to decreases?
Growth
Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?
Growth
When marketers at Link Snacks met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?
Idea generation
The three major ways to modify a product include
aesthetic, quality, and functional changes
Modifying a product to have ______ may enable a company to charge a higher price by creating customer loyalty and lowering customer sensitivity to price
higher quality
Reposition a product can be executed by physically changing the product, its price, or its distribution, or by changing its
image through promotional efforts
The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.
innovative
When Glidden introduced interior house paint in plastic gallon containers, including a no-drip spout, this was an example of ____ packaging
innovative
A genuinely new product, like the iPhone once was, offers
innovative benefits to consumers
Harry is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Under Armour shoes. This favorable attitude is called brand
loyalty
In marketing, family packaging means
making all of a company's or product line's packaging look similar
Independence Brewing markets several brands of beer, including Stash IPA, Redbud Berliner Weissbier, Native Texan pilsner, and Power & Light pale ale. This is an example of which type of branding policy?
Individual
Bic, which is widely known for producing ballpoint pens and related writing products, tried to introduce Bic disposable underwear. The reason this new product failed is likely because of
Ineffective branding
Labeling is important for three specific reasons, including promotional and legal reasons. What is the third reason?
Informational
During the maturity stage
some competitors are forced out.
Although Sergei's grandfather still prefers using a landline, he just bought his first cell phone. Sergei's grandfather is most likely oriented toward the past and is a member of the ____ group.
Laggards
Which of the following tactics would typically be employed when a product is in the growth stage?
Lowering prices after developmental costs have been recovered
Business products are classified into the following seven categories according to characteristics and intended uses: raw materaisl, installations, accessory equipment, component parts, process materials, business services, and
MRO supplies
Products used directly in the production of a final product but are not easily identifiable are categorized as
Process materials
Product deletion
may be opposed by management
When______ branding is used, each of the firm's products is branded with at least part of the same name
family
The brand name Hamburger Helper would most likely be considered
suggestive
increasing the quality of a product may
give a firm an advantage over competing brands
A __________ works outside established organizational divisions and has greater flexibility to apply innovative approaches to new products and markets
venture team
Of the following choices, which would be the easiest brand name to legally protect?
Tarzink Yogurt
According to the text a product is defined as
anything the customer receives in an exchange
Multiple packaging is
likely to increase demand
