Mktg TB: Chap 16
Toys "r" Us, Michae's, Petsmart, Staples are examples of?
Category killers
Supermarkets, discount stores, and hypermarkets can all be classified as?
General merchandise retailers
A store that offers a wide variety of shoes for men, women, and children would most likely be considered a ?
Speciality retailer
Jack needs a potted plant, salmon, motor oil, bread, milk and bday cake. Which store should Jack go to get all these supplies?
Supermarket
Large, self service stores that carry a complete line of food products and some nonfood products are called?
Supermarkets
Greg chooses to have his equipment stored in a location away from the main part of town so that he can have large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is?
a free-standing structure
A manufacturer's outlet mall is classified as?
off-price retailer
Identifying an dunserved or underserved market segment and serving it through a strategy that is distinguishe din the mind of the consumer is called
retail positioning
The type of retail location that is commonly being preserved and revitalized in many cities is?
traditional business district
The target market of a regional shopping center typically includes how many people?
150,000
Compete primarily on the basis of lwo prices and enourmous product availability.
Category killers
Nordstrom's, Macy's and JC Penney's are considered?
Department stores
Retailer that generally accepts lower margins than traditional retailers in excange for higher sales volume
Department stores
Store has areas for men's apparel women's apparel, housewares, cosmetics and jewelry and competes on the basis of service
Department stores
By locating in the same general vicinity as other car dealerships, Hartfield Honda can?
Facilitate comparison shopping
Specialty stores offer_______ than department stores.
More sales expertise and better selections
Type of shopping center usually consists of several small convenience and specialty stores?
Neighborhood
Wal-mart, Macy's, Nordstrom's, and Toys "R" Us are examples of?
Retailers
Consumer products are purchased becasue of ?
Social influences
Exterior and interior characteristics such as layout, displays, color and lighting are all elementsof a store's?
atmospherics
An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a ?
lifestyle stopping center
What is the least flexible retailing strategy issue?
location
A shopping center that contains stores owned by manufactures who make a special effort not to conflict with tradiitional retailers and consumers will drive a significan distance to save money to go to it is a?
outlet shopping center
A shopping center containg a macy's, marshal fields, jc penneys as well as dozens of specialty shops, restaurants and entertainment is most likely a ?
regional shopping center
The addition of unrelated products to a stores product mix, is which type of retail strategy?
scrambled merchandising
This shopping center can have two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic.
Community shopping center
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as?
Convenience store
This was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes.
Convenience stores
These retailers compete mainly on the basis of customer services
Department stores
Self-service, general merchandise stores such as Kmart, Walmart, Target are known as?
Discount stores
Type of retailer that offers a variety of product lines taht are stocked in depth.
General merchandise retailers
If you can get a whopper, and go to an optical shop for contacts without leaving the store in which you've been shopping, this is most likely a?
Hypermarket
What is the primary distinction between superstores and hypermarkets?
Hypermarkets are larger and have more types of products than superstores.
Deep discounts, few customer services, and central checkouts. Buy manufacturers seconds, overruns, returns, and off-season production runs at below wholesale prices and resell them.
Off-price retailers
Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)
Retailer
Direct selling, direct marketing, vending machines are examples of
Retailing
Transactions in which the buyer intends to consumer the product through personal, faimly, or household use.
Retailing
These include outlet malls, lifestyle, strip mals and shopping malls.
Shopping centers
This offers the widest product mixes and deepest product lines?
Superregional shopping centers
A large retailer selling food and most routinely purchased consumer products is a?
Superstore
Laura goes to Walmart and buys some clothing, a DVD and all the groceries she needs for her family. What type of retailer is this particular Wal-mart?
Superstore
Kroger, Safeway, and publix are considered to be?
Superstores
Which type of retail outlet can have up to 200,000 sq ft?
Superstores
Matt's gf tells him she wants a cashmere sweater for Xmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a?
Traditional speciality
Large-scale, members-only, retailer that combines cash and carry wholesaling w/ discount retailing?
Warehouse club
Retailers that sell only to members and feature discount retailing combined with cash and carry wholesaling is called?
Warehouse clubs
Retail facilities located in big, low-cost buidlings with large on-premise inventories and minimal services are called?
Warehouse showrooms
A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called?
categy management
A Narrow product mix with a deep proudct line would most likely be carried by?
speciality retailers
Off-price retailers and category killers are both?
speciality retailers
A functional and psychological picture in the consumer's mind of a retail store is called?
store image