Mktg TB: Chap 16

Toys "r" Us, Michae's, Petsmart, Staples are examples of?

Category killers

Supermarkets, discount stores, and hypermarkets can all be classified as?

General merchandise retailers

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a ?

Speciality retailer

Jack needs a potted plant, salmon, motor oil, bread, milk and bday cake. Which store should Jack go to get all these supplies?

Supermarket

Large, self service stores that carry a complete line of food products and some nonfood products are called?

Supermarkets

Greg chooses to have his equipment stored in a location away from the main part of town so that he can have large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is?

a free-standing structure

A manufacturer's outlet mall is classified as?

off-price retailer

Identifying an dunserved or underserved market segment and serving it through a strategy that is distinguishe din the mind of the consumer is called

retail positioning

The type of retail location that is commonly being preserved and revitalized in many cities is?

traditional business district

The target market of a regional shopping center typically includes how many people?

150,000

Compete primarily on the basis of lwo prices and enourmous product availability.

Category killers

Nordstrom's, Macy's and JC Penney's are considered?

Department stores

Retailer that generally accepts lower margins than traditional retailers in excange for higher sales volume

Department stores

Store has areas for men's apparel women's apparel, housewares, cosmetics and jewelry and competes on the basis of service

Department stores

By locating in the same general vicinity as other car dealerships, Hartfield Honda can?

Facilitate comparison shopping

Specialty stores offer_______ than department stores.

More sales expertise and better selections

Type of shopping center usually consists of several small convenience and specialty stores?

Neighborhood

Wal-mart, Macy's, Nordstrom's, and Toys "R" Us are examples of?

Retailers

Consumer products are purchased becasue of ?

Social influences

Exterior and interior characteristics such as layout, displays, color and lighting are all elementsof a store's?

atmospherics

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a ?

lifestyle stopping center

What is the least flexible retailing strategy issue?

location

A shopping center that contains stores owned by manufactures who make a special effort not to conflict with tradiitional retailers and consumers will drive a significan distance to save money to go to it is a?

outlet shopping center

A shopping center containg a macy's, marshal fields, jc penneys as well as dozens of specialty shops, restaurants and entertainment is most likely a ?

regional shopping center

The addition of unrelated products to a stores product mix, is which type of retail strategy?

scrambled merchandising

This shopping center can have two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic.

Community shopping center

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as?

Convenience store

This was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes.

Convenience stores

These retailers compete mainly on the basis of customer services

Department stores

Self-service, general merchandise stores such as Kmart, Walmart, Target are known as?

Discount stores

Type of retailer that offers a variety of product lines taht are stocked in depth.

General merchandise retailers

If you can get a whopper, and go to an optical shop for contacts without leaving the store in which you've been shopping, this is most likely a?

Hypermarket

What is the primary distinction between superstores and hypermarkets?

Hypermarkets are larger and have more types of products than superstores.

Deep discounts, few customer services, and central checkouts. Buy manufacturers seconds, overruns, returns, and off-season production runs at below wholesale prices and resell them.

Off-price retailers

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

Retailer

Direct selling, direct marketing, vending machines are examples of

Retailing

Transactions in which the buyer intends to consumer the product through personal, faimly, or household use.

Retailing

These include outlet malls, lifestyle, strip mals and shopping malls.

Shopping centers

This offers the widest product mixes and deepest product lines?

Superregional shopping centers

A large retailer selling food and most routinely purchased consumer products is a?

Superstore

Laura goes to Walmart and buys some clothing, a DVD and all the groceries she needs for her family. What type of retailer is this particular Wal-mart?

Superstore

Kroger, Safeway, and publix are considered to be?

Superstores

Which type of retail outlet can have up to 200,000 sq ft?

Superstores

Matt's gf tells him she wants a cashmere sweater for Xmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a?

Traditional speciality

Large-scale, members-only, retailer that combines cash and carry wholesaling w/ discount retailing?

Warehouse club

Retailers that sell only to members and feature discount retailing combined with cash and carry wholesaling is called?

Warehouse clubs

Retail facilities located in big, low-cost buidlings with large on-premise inventories and minimal services are called?

Warehouse showrooms

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called?

categy management

A Narrow product mix with a deep proudct line would most likely be carried by?

speciality retailers

Off-price retailers and category killers are both?

speciality retailers

A functional and psychological picture in the consumer's mind of a retail store is called?

store image