Mktg350 Ch4 Concept Quiz

Ethics relates to individual and group decisions whereas social responsibility _______.

deals with the total effect of marketing decisions on society

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______.

observations of how coworkers and superiors behave

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to be heard b. The right to safety c. The right to lower prices d. The right to choose e. The right to be informed

A, the right to be heard

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective.

acceptable

Which of the following is often a better predictor of unethical activities than are personal values? a. Organizational pressure b. Opportunity c. Individual factors d. The CEO e. Organizational relationships

b, opportunity

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member shipping the product b. The channel member managing the product c. The channel member selling the product d. The channel member making the product e. The channel member wholesaling the product

b, the channel member managing the product

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Consumerism b. Cause-related marketing c. Sustainability d. Marketing citizenship e. Ethics

c, sustainability

Which of the following do codes of ethics NOT do? a. They specify formalized rules and standards that describe what the company expects of its employees. b. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. c. They take every situation into account. d. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities. e. They promote ethical behavior by reducing opportunities for unethical behavior.

c, they take every situation into account

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization.

ethical program; corporate culture

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision.

greater the consequences

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are.

greenwashing

Ethical choices in marketing are most often made _______.

jointly

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______.

marketing citizenship

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______.

organizational culture