MMC CH 3 BOOKS
Financial advantage of e-books: Authors who distribute through e-publishers typically get royalties of __%-__%
40-70
Today, more than __% of all physical books sold in the US are paperbacks
60%
Today, the book industry is dominated by a handful of publishing houses that control more than __% of all US book sales
80%
Books are least dependent on what?
Advertiser support
But who is responsible for inventing what we now recognize as the paperback book in London?
Allen Lane
Why did books in America take so long to have impact?
B/c of the social/cultural/economic conditions of the time
The cultural value of the book:
Books are: -agents of social/cultural change -important cultural repository -windows of the past -important sources of personal development -good sources of entertainment/escape -more individual than consuming advertiser supported media -mirrors of culture
What was the name of the first book to appear in the colonies
Books of Psalms
What major US book publishers (still in business today) began in 1807 and 1817?
Harper Brothers and John Wiley and Sons
The growing popularity of books was noticed by brothers ______ and ________ _________
Irwin, Erastus Beadle
Examples of the "hollywoodization" of books
Jurassic park, the client, cold mountain
What specific technological advancement was huge in the 19th century largely affecting the production of novels
Linotype machine
As a result of the strict printing regulations the printers went into open revolt against official control when? and after what?
March 1765, after the passage of the Stamp Act
When the tax was to take effect in __________ __________, what happened?
Nov. 1765 authorities were so overwhelmed with the reaction of the colonies that they were unable to enforce it
POD =
Print on Demand
Who introduced the idea of the paperback book to the US?
Robert de Graff
Brother's Irwin and Erastus Beadle focused on what type of stories?
adventure and frontier
What is the negative view on conglomerations?
as publishing houses become just one in the parent company's long list of enterprises, product quality suffers to maximize profits (bottom line mentality)
The industry is overwhelmed with what mentality?
blockbuster
E-books
books downloaded in electronic form form the internet to computers
To survive financially, printers also operated as
booksellers, book publishers, and newspapers
In hypercomericalism the bookselling system favors "________ _____" authors and bestseller-driven system of high royalty advances
brand name
Because of their influence as cultural repositories and agents of social change, books have often been targeted for _______________
censorship
By the 20th century what has come to most states?
compulsory education
Like with all media, _____________ is also changing the nature of the book industry
convergence
The opinion of conglomeration is divided on the benefit of ___________ __________
corporate ownership
It was the Beadles who ________________ books and turned them into a _________ _______
democratized, mass medium
E-reader
digital books with the appearance of traditional books but content that is digitally stored and accessed
POD publishers work _________, and once ordered, a book can be instantly printed, bound, and sent
digitally
Brother's Irwin and Erastus Beadle made a profit by selling novels for 10 cents known as _______ ________
dime novels
Most books _______ content down to increase viewership, but what series doesn't?
dumb, Harry Potter
_________ can be published almost instantly
e-books
The stamp act mandated that all printing be done on paper...
stamped with the government's official seal
9/10 US citizens could read by what year?
1891
E-books now total _____% of the US books sales
25%
Books in America didn't become a major mass medium for more more than ___ more centuries
3
And books that are likely to be published are becoming those that are likely to be
a movie
In _______, what first arrive in the colonies?
1644, book
By _______, the US had the highest literacy rate of any country in the world
1861
These new inventions did what 3 things
-cut cost for printing -catalyst for wide spread literacy -aided in the production of novels
The earliest colonists came to America for 2 reasons:
1. escape religious persecution 2. find economic opportunities
4 reasons early settlers brought very few books
1. poor/uneducated/illiterate 2. reading was a luxury (focused on surviving) 3. Books were a symbol of wealth 4. Books were too heavy for travel
What are the 4 lessons learned from Harry Potter for Media Literacy?
1. understanding content as a text providing insight into our culture and lives 2. developing the ability and willingness to effectively and meaningfully understand content 3. development of an awareness of the impact of media 4. Harry Potter shows that an audience that develops heightened expectations will have those expectations met
At the end of 2015, nearly __/__ Americans owned at least one e-reader
1/3
The Gutenberg Press spread rapidly throughout Europe in the last half of the _____ century
15th
When did the first printing press arrive in North America?
1638
The first printing press was operated by a company called?
Cambridge Press
Book publishers can argue censorship by claiming what 2 things?
free speech should be protected and encouraged, the power of ideas is worth fighting for not silencing
Censors ban and burn books because books are repositories of ideas, what is a repository of an idea
ideas that can be read and considered without supervision
Compulsory education reaching most states means what
increased number of readers and a higher demand for books
Books are the ______ "mass" of our media in audience reach
least
The industry does not always consider _______ _______-but rather biggest selling authors and titles possible
literary merit
What is the most notable advantage with E-books?
new writers (anyone with a computer and a novel to sell can bypass the traditional book publishers)
During this time (after the war of independence) what was growing more rapidly than books
newspaper
________ _________ made it possible to print from photographic plates
offset lithography
Dime novels were considered _______________ books because they were produced with paper covers
paperback
After the War of Independence printing became more central to:
political, intellectual, and cultural life
-permission to print was granted by colonial governors only -all governors were loyal to King George - secular printing and criticism of the British crown or local authorities was never authorized The above are reasons why...
printing lacked variety
The fear is that only the most ____________ books will be published
promotable
Beadle & Company had produced over 4 million volumes of dime novels also called _________ __________
pulp novels
Stamp Act was designed by England with the goal of what?
recouping money it spent on the French and Indian War
Most of the books the colonists carried to America were ___________ oriented
religion
Printing (in 1638) was limited to _________ and _______ documents
religious, government
Financial advantage of POD books
require no warehouse for storage, there is no remainders that eat into the profits
What brought the price of books within reach for most people?
the demand coupled with technological advancements
Most obvious change to the way books are distributed and sold?
the internet
E-publishing
the publication of books initially or exclusively online
What is the positive view on conglomerations?
the rich parent company can infuse the publishing house with necessary capital enabling it to attract better authors
Hypercommercialism
the threat from concentration of ownership is seen in the parent's company overemphasis on the bottom line
T/F Instead of "selecting good books" and finding a "creative, devoted, and adventurous way to sell them, the big houses continually to peddle bland products that are gradually driving readers away"
true
T/F On Christmas Day 2009, Amazon reported that for the 1st time in history, it sold more E-books than hard copy volumes in a single day
true
T/F In response to the stamp act printers revolted using their presses to run anti-tax protests, demonstrations, riots, boycotts, etc.
true
Censorship
when someone in authority limits publication or access to it
