Mobile Marketing

160

Amount of characters that can be sent in a short message service text message

Send text messages

a smartphone can do this, while a computer cannot

10 percent

amount of Americans that own a smartphone and have no other form of high-speed Internet access at home beyond their phone's data

Two thirds

amount of adults in the U.S. that own a smartphone

7,089

amount of numerical characters an individual QR code can store

190 million

amount of people that used mobile ad-blockers in 2015

98 percent

amount of text messages that are opened after being received

97 percent

amount of users that utilize text messaging more often than other mobile applications

$64.25 billion

amount that was spent on worldwide mobile advertising in 2015

Push notifications

describes an application which notifies a user of new messages or events even when the user is not actively using the app

Tablet computers

describes computers which accept input directly from the LCD screen rather than a keyboard or mouse

Multimedia message service

describes the mobile application which allows for photos to be sent via text message

2014

first reported year of mobile Internet access becoming higher than computer Internet access

84 percent

number of 13 to 17-year-olds who own a mobile phone

Creating sharing opportunities

step of creating a mobile marketing campaign that invites users to share a businesses information

Mobile Advergaming

term that describes downloadable or Internet-based computer gaming which in some way advertise a brand-name product, service or company to consumers in game

T9

type of predictive technology commonly used with short message service text messages

During the opt-in process

when a user must actively consider an offer before signing-up or receiving offers

Always having a mobile application to entertain consumers

NOT a key factor for businesses successfully getting into mobile marketing

Symbian

NOT one of the most popular mobile device operating systems today