Mobile Marketing
160
Amount of characters that can be sent in a short message service text message
Send text messages
a smartphone can do this, while a computer cannot
10 percent
amount of Americans that own a smartphone and have no other form of high-speed Internet access at home beyond their phone's data
Two thirds
amount of adults in the U.S. that own a smartphone
7,089
amount of numerical characters an individual QR code can store
190 million
amount of people that used mobile ad-blockers in 2015
98 percent
amount of text messages that are opened after being received
97 percent
amount of users that utilize text messaging more often than other mobile applications
$64.25 billion
amount that was spent on worldwide mobile advertising in 2015
Push notifications
describes an application which notifies a user of new messages or events even when the user is not actively using the app
Tablet computers
describes computers which accept input directly from the LCD screen rather than a keyboard or mouse
Multimedia message service
describes the mobile application which allows for photos to be sent via text message
2014
first reported year of mobile Internet access becoming higher than computer Internet access
84 percent
number of 13 to 17-year-olds who own a mobile phone
Creating sharing opportunities
step of creating a mobile marketing campaign that invites users to share a businesses information
Mobile Advergaming
term that describes downloadable or Internet-based computer gaming which in some way advertise a brand-name product, service or company to consumers in game
T9
type of predictive technology commonly used with short message service text messages
During the opt-in process
when a user must actively consider an offer before signing-up or receiving offers
Always having a mobile application to entertain consumers
NOT a key factor for businesses successfully getting into mobile marketing
Symbian
NOT one of the most popular mobile device operating systems today