Module 7 McGraw Hill
Often referred to as the Amazon of China, Alibaba had revenue of over $56 billion dollars, has over 634 million active mobile users, and has over 60% market share in the Chinese e-commerce market.
Alibaba
Consumer-to-Administration (C2A)
Allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university.
Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. E-commerce technologies help to reduce the costs associated with which of following?
Communication Information selection
Select all options that are questions a researcher seeks to answer in the study of consumer behavior.
How do consumers react to marketing strategies? How do consumers make purchasing decisions? How does the acquisition of products affect consumer self-image?
Which is the best example of how a company benefits from having a social media information system (SMIS) that gathers and analyzes its social media data?
If the data show that a social media campaign is not attracting the desired attention or level of engagement, the company can change its campaign strategies.
Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.
In the United States e-commerce sales are expected to reach $600 billion dollars in 2020. Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars. E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?
Management costs Capital outlays Hiring costs
What challenges are involved in the human component of social media information systems (SMISs)?
Management of diverse user communities Human resources risks
Which of the following would be classified as a Business-to-Business transaction?
Purchasing office supplies for a university Purchasing food service items for a restaurant Buying medical equipment for a pediatrician's office
Why is it important that a company's social media information system (SMIS) be designed to gather and analyze social media data?
SMIS data about the company's activities and audience on social media can be used to improve its social media strategies and business decisions.
What is the role of social media information systems (SMIS) in consumer behavior?
SMIS provide user data and analytics tools to consumer behavior researchers.
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis?
Sales increases Market/brand exposure Productivity gains
Suppose you are a company whose target market is identified as homeowners who live in suburban regions of the American Midwest. From the list below, choose the product you are most likely selling.
Snow blowers
E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?
Threats to customer data Customer loyalty
Business-to-Government (B2G), also commonly referred to as Business-to-___ (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.
administration
All components of a social media information system (SMIS) serve one clear purpose for an organization, which is to ______.
amplify marketing strategy through social media
The selling of products and services to individual consumers is considered a ___-to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.
business
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing ___ associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.
costs
A social media information system (SMIS) should primarily be designed and used to connect a company's ______.
customers on social media with its products and services on its website
M-commerce is emerging as one of the most important areas in today's e-commerce landscape. M-commerce relies heavily on progressive web applications (PWAs) and Accelerated ___ pages (AMPs). AMPs are a creation of Google and Twitter and are designed using a scaled down version Hyper-text markup language (HTML) to create fast loading web pages.
mobile
The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce ___.
ubiquity
The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.
ubiquity
Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as ___-generated content (UGC).
user
The Great PNW, an Internet-based lifestyle clothing company based in Spokane, WA spends $50,000 in one month on advertising and marketing. In that same month, they receive 5,000 orders from new customers. The result is a CAC of _____.
$10
It is important to create and follow a well-designed e-commerce strategy, especially for start-up companies. Match each of the following terms to the correct phase in which they occur.
1. web planning 2. web development 3. web implementation 4. social media planning 5. social media implementation 6. mobile platform planning and implementation
We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. According to their data, __% of Internet users aged 16-64 visited an online retail store on the web.
90
Revenue of over $280 billion dollars sells over 120 million different products and has over 150 million customers access their mobile app every month.
Amazon
Consumer-to-Business (C2B)
Consumers are able to provide service to businesses often through a bidding or auction type of system. Examples of include Fiverr, Freelancer, and Shutterstock.
Why does it make sense to categorize data and procedures together as social media information system (SMIS) components?
Data and procedures are required to keep SMISs functioning. Procedures help providers properly collect, direct, protect, and regulate the use of data.
What kinds of data do SMISs deliver to sponsors?
Data gleaned from groups of users reveal behavior patterns and show connections through analysis of data points. Providers deliver content data from user interactions and connection data from relationships with other sources.
Which of the following are common issues experienced by e-commerce-oriented businesses?
Data theft Competitor analysis Ethical issues
Which of the following are popular re-commerce companies that are operating today? More than one answer may be selected.
RealReal Yerdle Re-commerce thredUp
From the following list, select all the options that the main ways in which a social media information system (SMIS) can be used to facilitate meaningful connections for a company.
Regular posts on social media can encourage users to follow the company. Posts and paid advertisements on social media can link to the company's website. Engaging posts on social media posts can encourage users to share them with others.
How has social media changed the way businesses measure consumer behavior?
Social media makes it easier to collect the kind of data that is meaningful to businesses.
What metrics does the tweet activity dashboard provide on every tweet?
The number of retweets The number of users who have seen a tweet The number of users who have replied to a tweet
Select all options that represent basic steps in an organization's use of social media to craft a target marketing strategy.
Use analytics tools provided by social media tools Obtain user data from social media platforms Create a marketing program that reaches social media users
The type of e-commerce transaction where consumers are able to provide a service to a business often through a bidding or auction type of system is called ___-to-Business. Examples of this type of transaction include Fiverr, Freelancer, and Shutterstock.
consumer
Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is called user-____ content. These contributors help to promote a brand or image without any direct influence by an organization.
generated
The three parts that combine in an organization's social media information system (SMISs) are ______.
people, data and procedures, and hardware and software
Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.
web
Select all options that describe the benefits of an organization using social media to help create a target marketing strategy.
Social media provides companies with a rich collection of user data. The usage of social media, as part of a target marketing strategy, often results in sales increases. Social media provides companies with analytical tools to identify top consumers.
How does Twitter make current influencers known to its audience?
The Twitter report card introduces influencers to specific networks.
Customer acquisition ___ (CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.
costs
A fast food chain wants to use social media platforms to help grow its business. It plans to post links to coupons on its website and encourage people to scan the coupon redemption codes at restaurant cash registers. The best social media information system (SMIS) metrics to track the success of these promotions are ______.
the sales statistics linked to the coupon redemption codes
Which of the following are popular re-commerce companies that are operating today?
thredUp RealReal Yerdle Re-commerce
Composed using vertices and paths and includes points, lines, and areas (represented by polygons). Points are composed using XY-coordinates.
vector data
User communities rely on web browsers to reach and interact with social media content. What are some types of software that social media providers use?
A database management system (DBMS) A program that allows access to the system itself Programs that can analyze data according to the site's requirements
Why is a target market important to businesses and organizations?
A target market is the group of consumers most likely to purchase an organization's products and services.
What does your personal tablet or smartphone have in common with a huge data warehouse or a remote server?
All are hardware components within a social media information system (SMIS). Whether you are working as a platform manager, a data technician, or a college student, you can interact with SMIS through appropriate hardware.
Social media is used in which steps of the five-step process that marketing research follows?
Analyze data and information Collect data and information
What is the final step in the six-step process of creating an SMIS?
Analyze the collected data
What groups of people can Audience Insights generate information about?
Audiences based on demographics you specify. Facebook users who have indicated interest in an event publicized on Facebook. General Facebook users.
Which of these common social media goals focuses on raising the public profile of a business?
Increasing brand awareness
An environmental organization's mission is to raise public awareness of environmental problems and possible solutions by increasing news coverage of these issues. Which social media goal is most directly aligned with this organization's mission?
Increasing the conversion rate of its social media posts to full news stories
Select all of the following characteristics that explain information density.
Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency). Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies. Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders.
A business is planning on using sponsored social media content for its new product. Its target audience is high school students. Which social media platform would likely reach the most members of this target audience?
Which is the best explanation of the difference between a company's fundamental value and its total value?
Its fundamental value is what customers and stakeholders value about its product or service, while its total value includes the value added by other aspects of the business.
China's largest online retailer and the country's largest Internet company by revenue. In 2019, revenue eclipsed $70 billion dollars.
JD.com
According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included:
JD.com Alibaba Amazon
Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.
Location-based services (LBS)
The term _____ was first used in 1997 by Kevin Duffy and refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.
M-commerce
Key considerations of today's e-commerce landscape include which of the following?
M-commerce Integrated shopping experiences Internet of Things (IoT)
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses?
Marketing analytics Social media advertising Traditional media advertising (TV, radio, etc.)
What information does Instagram Insights offer?
Number of times nonpaid content was viewed by a specific demographic. Users' demographic information. Number of times paid content was viewed by a specific demographic.
Why is setting social media metrics the second step in creating a social media information system (SMIS)?
Once an organization has defined its social media goals, it should adopt metrics to quantify its progress toward achieving these goals.
Consumer-to-Consumer (C2C)
Online marketplaces where one consumer sell to another consumer. eBay, Craigslist, and parts of Amazon allow for C2C transactions.
Select all the true statements about B2C transactions.
The Internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. B2C e-commerce transactions occur entirely online. Business-to-Consumer (B2C) e-commerce is the selling of products and services to individual consumers.
What must you consider when developing the goals for an organization's social media information system (SMIS)?
The organization's purposes for using social media The organization's larger goals for its mission
Why should organizations determine their value proposition when creating their social media information system (SMIS)?
They can increase their exposure and user engagement on social media by designing an SMIS that enables them to reinforce and build on their identified strengths.
An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map?
Type of presence The Platform The Activity
Which of the following scenarios shows interaction between SMIS components?
Users generate data that help providers adjust their sites to better serve sponsor organizations. A firm has invested in a program that allows its servers to deliver curated content to several social media providers in real time. A two-person marketing team at a start-up develops social media-ready messages, quickly clears them with a manager, and posts them.
How can organizations identify target markets before they have social media content and followers?
Using demographic and behavioral information to conduct market research Using public and purchased information to conduct competitor research Using existing customer information to conduct customer research
E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?
Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence. E-commerce allows organizations to reach consumers across the globe. E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.
Which of the following are examples of information businesses get from social media to make more informed decisions?
What new websites females between the ages of 18 and 25 "like" on Facebook. What percentage of customers from a targeted demographic download a coupon after visiting a website linked from a sponsored tweet. How often consumers complete purchases after clicking on a sponsored post.
What information does the Facebook tool Audience Insights provide to organizations?
What regions of the country members of a target audience reside in. What websites members of a target audience interact with most frequently. The purchase behavior of people who have not "liked" your Facebook page, but who have attended events hosted by your organization.
What demographic data are collected from social media users?
Where a user is when they post a photo. Which online stores a user frequents.
The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce ___.
customization
Also known as geo-targeting, it is a type of advertising where advertisements are delivered based on a user's geographic location.
geoadvertising
Information about geographic locations that is stored in a Geographic Information System (GIS) is referred to as ___.
geodata
Information about geographic locations that is stored in a geographic information system (GIS).
geodata
The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.
personalization
In an e-commerce presence map, the _ incudes the methods used to reach the stakeholders and customers including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations.
platform
Composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.
raster data
Maura added a page to her Facebook account, named Dancing Squares, to keep in touch with people who enjoy social dance. Followers also share Instagram posts and occasionally load videos to YouTube. Which social media information system (SMIS) role does this group play?
social media community
Why should organizations identify their target markets when creating a social media information system (SMIS)?
Different social media platforms attract and cater to different markets. Social media marketing is more cost effective if it targets specific markets.
Which statement accurately summarizes the importance of hardware and software to social media information systems (SMIS)?
Computer and network technology form the basic architecture of SMIS. Providers, sponsors, and users can access SMIS benefits through several hardware and software options.
Select all of the true statements about B2G transactions.
Business-to-Government (B2G), also commonly referred to as Business-to-Administration (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. In B2G transactions. governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed. B2G often includes pre-negotiated contracts between a business and governmental organization.
Which of the following statements about re-commerce are true?
According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years. Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal.
For a specific advertisement, a social media platform allows a corporation to target female users who are between the ages of 28 and 35 and have at least one child. This social media platform is assisting with which part of the market research process?
Data information and collection Analysis of data and information
M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?
Retail Sales Healthcare Financial Services
A social media information system (SMIS) directly serves its users by ______.
facilitating content sharing among them
Phase 4 of the development of an e-commerce strategy is ___ media planning. In this phase, organizations conduct research about which social media platforms best reach their target audiences.
social
M-commerce was first used in 1997 by Kevin Duffy. Since that time, m-commerce has seen continued growth and interest from a variety of organizations. Which of the following statements about m-commerce are true?
Refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers. Allows users to access online shopping platforms to make purchases without having to use a computer with a desktop operating system such as Microsoft Windows 10. M-commerce activities include mobile banking, mobile application e-commerce sites such as Amazon and eBay.
Retail sales have been influenced by m-commerce in many ways. IKEA offers an ___ reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.
augmented
Select all options that describe what social media offers businesses eager to gain an understanding of their customers.
Social intelligence tools Insights analytics Unprecedented access to consumer data
The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?
Step 3: identify the organization's target market Step 4: determine and integrate into the SMIS design traits valued by the target market.
The type of e-commerce transactions that involve is the selling of goods and services between businesses is ___-to-Business e-commerce.
business
