MR 2-5

While person-administered surveys were the industry mainstay, ________ have grown to a dominant position in developed countries. computer-administered survey methods self-administered survey methods proxy-assisted survey methods computer-assisted survey methods person-administered survey methods

computer-assisted survey methods

If a respondent is required to actually use a product in a realistic setting, ________ may be the only data collection method that will work. mall intercepts in-home interviews focus groups online surveys in-depth interviews

in-home interviews

Compared to observation or other qualitative methods, ________ allows the collection of significant amounts of data in a systematic, economical, and efficient manner, and they typically involve large sample sizes. survey focus group neuromarketing mixed response system instant message

survey

Rising nonresponse rates have caused marketing researchers to rethink the use of: software technologies. focus groups. traditional paper surveys. traditional data collection methods. experience interview.

traditional data collection methods.

Over and above the expense associated with person-administered surveys, there are other disadvantages. Which of the following is NOT a disadvantage of person-administered surveys? Human error Slow speed Adaptability Interview evaluation High cost

Adaptability

In selecting a data collection mode, a researcher balances quality against: Cost, time, and data analytics Time, interviewer expertise, and other considerations Cost, sample size, and software capabilities Quantity Cost, time, and other considerations

Cost, time, and other considerations

When a survey displays or asks questions that are appropriate based on the respondent's prior answers, this is known as: Non-response logic Answer priority logic Skip logic Brand logic Display logic

Display logic

Which of the following should NOT be a consideration when choosing a survey method? Easiest method for the researcher The budget Deadline Type of target respondent None of the above

Easiest method for the researcher

Self-administered surveys have several important advantages. Which of the following is NOT one of these important advantages? Reduced cost Respondent control Reduced interview evaluation apprehension Enhanced monitoring ability None of the above

Enhanced monitoring ability with many self-administered surveys, it is more difficult to monitor. An example of this is sending out a mail survey, you do not know anything about the conditions of the person that is taking it in

Computer-administered surveys provide a variety of advantages. Which of the following is NOT one of those advantages? High qualification rates of respondents Many user-friendly features Relatively inexpensive Reduction of interview evaluation concern in respondents None of the above

High qualification rates of respondents

Which of the following is NOT an advantage of using survey methods? Standardardization. Ease of administration. Suitability to tabulation and statistical analysis. Insensitivity to subgroup differences. None of the above.

Insensitivity to subgroup differences.

Which of the following is NOT a type of a person-administered/computer-assisted survey? Mall-intercept interview Mail survey In-home interview Telephone interview In-office interview

Mail survey

When a research budget is austere, a researcher might opt for which type of data collection method? Mail survey Telephone survey Online survey In-depth interviews In-home interviews

Online survey austere means having no comforts or luxuries, so most likely a low budget

If a respondent needs to observe a short video or moving graphic, which method of data collection would be the most appropriate? In-person interview Focus group Online surveys Mall intercept Movie Theater surveys

Online surveys

When an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records his or her answers without the use of a computer this is what type of data collection? Computer-administered survey Self-administered survey Computer-assisted survey Proxy-assisted surveys Person-administered survey

Person-administered survey

Which of the following is NOT among the four methods of data collection? Proxy-assisted surveys Person-administered surveys Computer-administered surveys Computer-assisted surveys Self-administered surveys

Proxy-assisted surveys

While self-administered surveys have several important advantages, they also have disadvantages. Which of the following could be considered BOTH an advantage as well as a disadvantage? Cost Lack of monitoring Respondent control High questionnaire requirements Reduced interview evaluation apprehension

Respondent control

Which of the following is NOT an advantage of person-administered surveys? Rapport Suitability Quality control Feedback None of the above.

Suitability there is a lot of effort required to do an in person interview, making it not suitable for many situations

Regardless of which variation of computer-assisted surveys is considered, at least four advantages of computer-assisted surveys are evident. Which of the following is NOT an advantage of computer-assisted surveys? Technical skills requirement Speed Relatively error-free Able to capture data in real-time Use of pictures, audiovisuals and graphics

Technical skills requirement this is a drawback, not an advantage

Some interview techniques do not require the researcher to watch the respondent complete the survey and ensure correct procedures are followed. Which of the following is that type of technique? Telephone interview Mall-intercept interview In-office interview In-home interviews None of the above

Telephone interview

An application for a radio license with the FCC is due in six weeks, and a listenership study of other stations in the area must be conducted. Which would be the preferred method of data collection? Telephone survey Mail survey In-home surveys In-depth interviews In-office surveys

Telephone survey telephone interviews have the advantage of speed