New Media Chapter 7 QUIZ
Word-of-mouth marketing may be only half as effective as traditional marketing.
False
When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.
True
Creating a blog is almost always the hardest part of the process.
False
Webinars are a great tool for gauging audience reaction.
False
Webinars resemble an online television show.
False
When developing a podcast, it is important to determine the length of the podcast before you identify the content.
False
A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.
True
Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.
True
What should be considered when determining how long a podcast should be? a. The proposed format and amount of content available. b. The amount of time available to prepare and record each podcast. c. Whether it will be audio or video. d. The amount of bandwidth available for podcast streaming. e. The number of questions anticipated on each recording.
a. The proposed format and amount of content available.
The fact that everyone is a publisher means: a. anyone can become a publisher on the Web. b. all of these are correct. c. there is content clutter. d. strong coding knowledge is no longer necessary to create a website e. hiring a programmer to create a website is no longer necessary.
a. anyone can become a publisher on the Web.
One of the challenges with using podcasts in a marketing plan is: a. the commitment required to creating the podcast content. b. understanding how to optimize podcast tags in search engines. c. identifying content that appeals to your personas. d. finding a way for the podcast to reach the target audience. e. learning how to use the podcasting equipment.
a. the commitment required to creating the podcast content.
The important breakthrough that made podcasting possible was: a. the development of RSS technology. b. the invention of the MP3 player. c. the invention of the iPhone. d. the adoption of high speed broadband Internet. e. the Apple iTunes store.
a. the development of RSS technology.
In blogging, the suffix at the end of a URL address of the blog site indicates: a. the service hosting the blog. b. the search engine key. c. the topic of the blog. d. the number of readers. e. the name of the blogger.
a. the service hosting the blog.
According to the text, why is it important to choose an articulate host or moderator for a podcast? a. People will be more likely to listen all the way through. b. Recorded audio can amplify speaking quirks. c. It requires less editing. d. It makes your brand appear more professional. e. It helps ensure the podcast will be shared with others.
b. Recorded audio can amplify speaking quirks.
Regarding video streaming, all of the following are true except: a. it is best-suited to live, interactive content. b. viewers can comment on the video they are seeing. c. it is best done using the video stream only, and other forms of social media are not used to interact also. d. it is best done when shared online. e. it may be incorporated into the marketer's social media plan.
c. it is best done using the video stream only, and other forms of social media are not used to interact also.
The primary difference between a podcast and a webinar is: a. webinars are easier to optimize for search engines. b. a webinar is akin to an online radio show. c. podcasts generate higher return on investment. d. a webinar is designed to be interactive. e. podcasts require more preparation.
d. a webinar is designed to be interactive.
What distinguishes a blog from other types of social media is that: a. it is findable. b. it is viral. c. it is linkable. d. all of these are correct. e. none of these is correct.
d. all of these are correct.
What is one way to create interaction during a webinar? a. Having co-presenters share the webinar responsibilities b. Posting the webinar outline c. Accommodating a large group of people on the webinar d. Using a lot of slides in the presentation e. Including polls whose results are displayed during the webinar
e. Including polls whose results are displayed during the webinar
Which of the following is a true statement? a. Webinars require less advance planning than podcasts. b. Finding out the number of pages views on a blog requires external monitoring tools. c. Podcasts are better lead generation tools than webinars. d. Podcasts allow listeners to interact directly with the speaker. e. Webinars are a better format for training sessions.
e. Webinars are a better format for training sessions.
When producing a podcast, it is best to: a. avoid music, unless it is a popular song. b. create a complete script for the moderator. c. include as much detail as possible so that you have plenty of material. d. choose a moderator with an interesting, quirky way of speaking. e. avoid editing too much.
e. avoid editing too much.