New Media Chapter 7 QUIZ

¡Supera tus tareas y exámenes ahora con Quizwiz!

Word-of-mouth marketing may be only half as effective as traditional marketing. ​

False

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.​

True

Creating a blog is almost always the hardest part of the process.​

False

Webinars are a great tool for gauging audience reaction.​

False

Webinars resemble an online television show. ​

False

When developing a podcast, it is important to determine the length of the podcast before you identify the content.​

False

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.​

True

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be. ​

True

What should be considered when determining how long a podcast should be?​ a. ​The proposed format and amount of content available. b. The amount of time available to prepare and record each podcast.​ c. ​Whether it will be audio or video. d. ​The amount of bandwidth available for podcast streaming. e. ​The number of questions anticipated on each recording.

a. ​The proposed format and amount of content available.

The fact that everyone is a publisher means: ​ a. ​anyone can become a publisher on the Web. b. ​all of these are correct. c. ​there is content clutter. d. ​strong coding knowledge is no longer necessary to create a website e. ​hiring a programmer to create a website is no longer necessary.

a. ​anyone can become a publisher on the Web.

One of the challenges with using podcasts in a marketing plan is​: a. ​the commitment required to creating the podcast content. b. ​understanding how to optimize podcast tags in search engines. c. ​identifying content that appeals to your personas. d. ​finding a way for the podcast to reach the target audience. e. ​learning how to use the podcasting equipment.

a. ​the commitment required to creating the podcast content.

The important breakthrough that made podcasting possible was​: a. ​the development of RSS technology. b. ​the invention of the MP3 player. c. ​the invention of the iPhone. d. ​the adoption of high speed broadband Internet. e. ​the Apple iTunes store.

a. ​the development of RSS technology.

In blogging, the suffix at the end of a URL address of the blog site indicates: ​ a. ​the service hosting the blog. b. ​the search engine key. c. ​the topic of the blog. d. ​the number of readers. e. ​the name of the blogger.

a. ​the service hosting the blog.

According to the text, why is it important to choose an articulate host or moderator for a podcast?​ a. ​People will be more likely to listen all the way through. b. ​Recorded audio can amplify speaking quirks. c. ​It requires less editing. d. ​It makes your brand appear more professional. e. ​It helps ensure the podcast will be shared with others.

b. ​Recorded audio can amplify speaking quirks.

Regarding video streaming, all of the following are true except:​ a. ​it is best-suited to live, interactive content. b. ​viewers can comment on the video they are seeing. c. ​it is best done using the video stream only, and other forms of social media are not used to interact also. d. ​it is best done when shared online. e. ​it may be incorporated into the marketer's social media plan.

c. ​it is best done using the video stream only, and other forms of social media are not used to interact also.

The primary difference between a podcast and a webinar is​: a. ​webinars are easier to optimize for search engines. b. ​a webinar is akin to an online radio show. c. ​podcasts generate higher return on investment. d. ​a webinar is designed to be interactive. e. podcasts require more preparation.​

d. ​a webinar is designed to be interactive.

What distinguishes a blog from other types of social media is that:​ a. ​it is findable. b. ​it is viral. c. ​it is linkable. d. ​all of these are correct. e. ​none of these is correct.

d. ​all of these are correct.

What is one way to create interaction during a webinar?​ a. ​Having co-presenters share the webinar responsibilities b. ​Posting the webinar outline c. ​Accommodating a large group of people on the webinar d. ​Using a lot of slides in the presentation e. Including polls whose results are displayed during the webinar​

e. Including polls whose results are displayed during the webinar​

Which of the following is a true statement?​ a. Webinars require less advance planning than podcasts. b. ​Finding out the number of pages views on a blog requires external monitoring tools. c. ​Podcasts are better lead generation tools than webinars. d. ​Podcasts allow listeners to interact directly with the speaker. e. ​Webinars are a better format for training sessions.

e. ​Webinars are a better format for training sessions.

When producing a podcast, it is best to: ​ a. ​avoid music, unless it is a popular song. b. ​create a complete script for the moderator. c. ​include as much detail as possible so that you have plenty of material. d. ​choose a moderator with an interesting, quirky way of speaking. e. ​avoid editing too much.

e. ​avoid editing too much.


Conjuntos de estudio relacionados

South U Ch 18 Endocrine Rodriguez

View Set

PSYC 3206: Chapter 1, SmartBook Questions

View Set

Mastering A+P: Chapter 11: Appendicular Musculature

View Set

Online Speech Practice Questions

View Set

period 5 college board questions

View Set

Study Guide Chapter 1.6 (Unity, Variety, and Balance)

View Set