New Media Final

Google's core source of revenue is

advertising

Today about 3 billion people are online with 2 billion of them using smartphones; by 2020, about _____ billion people will be online with about ______ billion of them using smartphones.

4,4

Which of the following isn't true of the original Macintosh?

was released in 1982

Approximately _____% of Twitter users use the site daily, while _____% of Instagram users and ______% of Facebook users are daily users.

40, 60, 70

Approximately __________% of the U.S. population hasn't heard of podcasting.

50

Approximately what percentage of U.S. adults get news via social media?

60%

Though digital advertisement spending has continued to increase rapidly "journalism organizations have not been the primary beneficiaries. In fact, compared with a year ago, even more of the digital ad revenue pie- _____________- is swallowed up by just 5 tech companies."

65%

Apple was founded on _____________ and was originally called _____________.

April 1, 1976 (April Fools), Apple Computer, Inc.

Gmail was launched on ______________ and today boasts over ___________ users.

April 1, 2004, 1 billion

Which of the following isn't one of the four major categories of commerce?

B2C, Bitcoin to Cryptocurrency

The term "Internet of Things" refers to

Industrial scale deployment (manufacturing, energy, etc) of IoT devices

Google was founded by _________ and _________ at __________________.

Larry Page and Sergey Brin at Stanford University

Google's line of "pure" Android phones is called

Nexus (or Pixel if Nexus is not a choice)

The _________ test is a test of a machines ability to __________.

Turing, exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human

For business, benefits using cloud services include all of the following except:

always having direct physical control over their own server hardware

texting is a form of _______ mobile communication, meaning that messages can be exchanged not in real time.

asynchronous

In a startup, burn rate is:

how quickly your spending cash

Which of the following are current smartphone operating systems?

iOS and Android

Which of the following isn't one of the seven building blocks of the honeycomb framework of social media?

inanity

In 2014, _________ conducted over $1,000,000 of transactions in __________.

overstock.com, Bitcoin

Which of the following doesn't involve cloud services?

pairing your phone with your car

A startup runs into problems with a given business model and decides to continue operating but with a different focus or plan. This process is often called a ____________.

pivot

Which of the following isn't a real cloud service acronym?

programming as a service

Which of the following does Paul Graham call essential for a startup?

rapid growth

Showrooming is:

seeing or inspecting an item in store and purchasing it online

According to some accounts, the first online commercial transaction involved:

the sale of marijuana

The failure of Virtual Reality to achieve commercial success in the 1990s illustrates the importance of ________ for mass adoption of new technology.

timing

Google's mission statement

to organize the world's information and make it universally accessible and useful

Virtual Reality currently primarily engages in sight. Which sense do Virtual Reality experts view as the most difficult to simulate?

touch

Which of the following is not a form of ephemeral messaging?

twitter direct message

A privately held company valued at $1,000,000,000 is referred to as a:

unicorn

The features or elements that make a business or product uniquely attractive to consumers are its:

value proposition

Versions of the Android operating system are named after

desserts

________ created Android, which was acquired by Google in _______.

Andy Rubin, 2005

_______ is the current CEO of Google

Sundar Pichai

Asimov's 3 Laws of Robotics read as followed: 1. A robot may not injure a human being, or, through inaction, allow a human being to come to harm. 2. A robot must obey the orders given by human beings except where such orders would conflict with __________. 3. A robot must protect it's own existence as long as such protection does not conflict with the __________.

The first law, the first and second laws

The development of Artificial Intelligence technologies has seen a pattern of false starts followed by periods of inactivity called AI _______.

winter(s)

Which of the following would not qualify as an IoT device?

wireless mouse

With the increasing role tech companies are playing in the news business, ________ and ________ are the two industry roles largely left to news organizations.

writing, original reporting

The percentage of audio listening time spent listening to podcasts is approximately _______ that of time spent listening to the radio.

1/25

Text messages are limited to ___________ characters because Friedhelm Hillebrand noted in 1985 that _________.

160, the vast majority of messages could fit within that limit

AI research began in earnest in the

1950s

The iPhone was released in ________; the first Android device was released in ________.

2007, 2008

Which of the following is actively working on Artificial Intelligence and/or Machine Learning technologies?

All of the above (Apple, Facebook, Google, Microsoft, and Amazon)

In August 2015, Google was reorganized as a subsidiary of the newly formed company _________.

Alphabet

AWS stands for ________ and was made available in ___________.

Amazon Web Services, 2006

Which of the following is not a business Elon Musk founded or co-founded?

Amazon.com

Which of the following isn't a variation of Virtual Reality?

Chromatic Reality

Where is Apple Inc. headquartered?

Cupertino, CA

__________ was the CEO of Google from 2001-2011, ushering it through a period of explosive growth.

Eric Schmidt

Which of the following isn't a Virtual Reality platform?

Facebook Connect

What activity is often cited as the first to likely spur mass adoption of modern Virtual Reality?

Gaming

According to Steve Jobs, "[Design is] not just what [something] looks like and feels like, [it's]"

How it works

Where did the term Virtual Reality first appear?

In a piece of theater criticism

Who was depicted in Apple's original logo?

Isaac Newton

The term "Internet of Things" was coined by ________ in _________.

Kevin Ashton, 1999

In 1992, the first SMS was sent saying:

Merry Christmas

All of the following are major mobile payment providers except:

Microsoft WindowsWallet10 Pro Edition

Google acquired YouTube in _________ for _________, a seemingly-outrageous amount at the time but in retrospect seems like a bargain.

October 2006, 1.6 billion

_________ was an early pioneer of Virtual Reality and was later acquired by Facebook for $2 billion.

Oculus Rift

The report we read for this lesson was from the ______ Research Center.

Pew

What is the core technological innovation of modern Virtual Reality?

Positional Tracking

________ pioneered the SaaS business model in __________.

Salesforce.com, 1999

________ is the largest manufacturer of Android phones.

Samsung

The first Internet connected device (in the sense of a IoT device) was:

a coke machine

The IoT is:

a system of physical objects that collect data using sensors of software to communicate to other devices via the Internet

___________ development is the process through which startups create ______________ products.

agile, minimum value

Benefits of email newsletters include:

all of the above

Potential dangers posed by widespread adoption of IoT devices include:

all of the above (hacking, internet connectivity issues, and misuse of personal data)

Which of the following are challenges facing international e-commerce?

all of the above (regulation, cultural differences, language, currency)

.com is short for _____________ and was one of the 7 TLDs announced in _____________.

commercial, 1985

The phenomenon of social medias wide and sometimes unknown audiences causing difficulty for social media posters knowing what to say and how to say it is known as __________.

context collapse

Which of the following was not a radical new feature of the original iPhone at the time of its introduction?

copy and paste for text

Stephen Hawking, Bill Gates, and Elon Musk are among a group of prominent figures who believe that developing an Artificial Intelligence more advanced than human intelligence ____________.

could pose an existential risk to humanity.

According to an article we read on startups, business plans rarely survive first contact with:

customers

Which of the following isn't a technique demonstrated in the Mar I/O video?

cyberdyne skynet

____________ transmission systems, like most social media, transmits from many sources to many receivers, while ___________ transmission systems, including most traditional media, transmits from one source to many receivers.

dialogic, monologic

Incidental readership describes the fact "that most people who read an article on a website ______________________________."

do not read any other articles on that site in a given month.

existing companies __________ a business model while startups __________ one.

execute, look for

Since it's inception, Apple has prided itself on making the "whole widget", integrating ______________

hardware and software