OMIS 350 Ch 9
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the_____ effect.
bullwhip
Operational CRM applications include tools for all the following except
calculating CLTV
Selling a customer with a checking account a home improvement loan is an example of:
cross selling
which of the following is the last entity in the downstream portion of a supply chain?
customers
CRM systems help businesses achieve which of the following business objectives?
enhanced customer intimacy
supply chain execution systems provide all of the following functions except
generating demand forecasts for products
the business value of an effective supply chain management system includes all of the following except
increased inventory levels
SFA modules in CRM systems would provide tools for all of the following except
managing customer service requests
CRM systems typically provide software and online tools for sales, customer service, and?
marketing
A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ____ system
supply chain execution
The WMS that Haworth Incorporated uses is an example of which of the following
supply chain execution strategy
All of the following are examples of supply chain inefficiencies except. Select one: A. underused plant capacity. B. excessive finished goods. C. just-in-time production. D. high transportation costs. E. parts shortages.
C.
Supply chain inefficiencies waste as much as ___ percent of a company's operating costs? Select one: A.10 B.50 C.25
C.
Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business? Select one: A. Middleware B. Data dictionaries C. Configuration tables D. Web services E. Groupware
C.
The measurement of the number of customers who stop using or purchasing products or services from a company is called:
Churn rate
Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except. Select one: A. reacting faster to market changes. B. standardizing business processes worldwide. C. improving its bargaining power with suppliers. D. reducing the number of employees. E. reducing the cost of raw materials.
D.
In the supply chain, components or parts are referred to as: Select one: A. upstream materials, organizations, and processes. B. secondary products. C. downstream organizations and processes. D. intermediate products. E.raw materials.
D.
Which supply chain planning function determines how much product is needed to satisfy all customer demands? Select one: A.Order planning B. Distribution management C. Replenishment planning D.Customer planning E.Demand planning
E.
Which would not be considered a contact point
Intranet
modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.
SFA
Supply chain planning systems perform all of the following functions except: Select one: A.track the physical status of goods. B.identify the transportation mode to use for product delivery. C.establish inventory levels for raw materials and finished goods. D.determine how much product to manufacture in a given time period. E.determine where to store finished goods.
A.
The ___________ includes a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them? Select one: A.upstream portion of the supply chain B.downstream portion of the supply chain C. logistics supply chain D.intermediate portion of the supply chain E.supplier's internal supply chain
A.
Which of the following tools is used to analyze customer buying patterns
Analytical CRM
which of the following applications provides analysis of customer data
Analytical CRM
A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): Select one: A.marketing channel. B. supply chain. C. information system. D. distribution channel. E. value chain.
B.
Distribution and delivery of products to retailers is part of the: Select one: A. supplier's internal supply chain. B.downstream portion of the supply chain.
B.
From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software? Select one: A. Minimize the environmental impact of its products B. Improve sales forecast accuracy C. Develop a new business model D. Create an end-to-end supply chain planning process E. Eliminate manual processes
C.
To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by: Select one: A. changing the ERP software as needed to match their own processes. B. retaining its legacy systems to operate as a backup to the new enterprise system. C. customizing less than 5 percent of the enterprise system processes. D. using only the pre-defined processes in the ERP softyvare that matched its own processes. E.using a cloud-based version of the ERP.
C.
Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
CLTV
Enterprise systems improve management decision making in all the following ways except: Select one: A. determining the profitability of products. B. implementing standard definitions and formats worldwide. C. providing up-to-the-minute data on sales, inventory, and production. D. providing more accurate sales and production forecasts. E.improving forecasts of consumer behavior.
E.
________ software modules deal with setting employee objectives, performance, and compensation.
ERM
Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications?
Employee relationship management
________ software modules seek to enhance collaboration between a company and its selling partners.
PRM
Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?
Social CRM
Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?
Supply chain execution system
Customer service modules in CRM systems provide tools for
assigning and managing customer service requests
The total time it takes to complete a business process, from start to finish, is called its ____ time.
cycle
In a _____strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line.
just-in-time
major CRM software products include which of the following capabilities to support the sales process.
leas management
the difference between push - and pull- based modes is summarized by which of the following slogans
make what we sell, not sell what we make
Supply chain software can be classifies as either supply chain _____ systems or supply chain _____ systems
planning; execution
A supply chain driven by actual customer orders is called a ________ model.
pull-based
Walmart's continuous replenishment system is an example of a ________ model.
pull-based
a supply chain driven by forecasts or best guesses of consumer demand follows a(n) _____ model
push-based
the bullwhip effect can be countered by
reducing information uncertainty
Schneider National is an example of
third-party logistics provider
Marketing modules in CRM systems would provide tools for all of the following except
tools for assessing its selling partners' performance
A ____ is an interaction with a customer
touch point
