pathos ethos logos

Appeal to fear

Makes reader worried or scared of certain things. for example have you checked your locks lately? if somebody tried to get in would you be safe?

what is pathos? Give an example.

Pathos is emotions, they use our emotions to get us to act. Billions of animals are abused every year

logical fallacy

a claim based on information that can be seen as suspect. incorrect information biased information reasons that do not make sense.

what is support? What forms of support is there?

a thing an author uses to support their claim the forms of support are statistics anecdotes example

Appeal to vanity

appeals to beauty. for example only the most beautiful people use our shampoo

what is ethos?

ethos is when the author appeals to the reader's ethics or character or relies upon the author's or speaker's ethics or character. some authors use the reader's beliefs or ethics to convince you to do something and some commercials rely upon your perception of the author or speaker.

what is Logos? Give an example.

facts numbers information logic. Our yogurt contains only 100 calories per serving

Claim

is the writer's position on a problem or issue

bandwagon

it overreacts. for example vote for x candidate EVERYONE is excited for his new ideas

what is kairos? give an example

kairos appeals to timeliness it is used when the author is telling you to act quickly. sales end friday

words with negative associations

known as loaded language it uses negative things to describe something for example the dogs pens were filthy.

words with positive associations

known as loaded language it uses positive things to describe a product etc. for example shining luscious hair is what you'll get with our shampoo

why do authors use persuasive techniques?

they use persuasive techniques to try to convince you to believe the way they believe, buy what they want you to buy, or do what they want you to do

testimonial

when they use someone famous or just somebody important to recommend their product. for example I'm brad pitt and i prefer product x deodorant.