Practice Midterm

Which of the following represents the types of data commonly found in the marketing department?

Promotional data

Which form of BI uses the time frame of days to weeks to months?

Tactical BI

Each year businesses lose time and money because of system crashes and failures. Which of the following offers the best way to protect a system from crashes and failures?

- Backup and recovery plans - Fault tolerance - Failover

Which of the below represents business processes you would find in the human resources department?

- Hiring employees - Enrolling employees in benefit plans - Tracking vacation and sick time

Which of the following represents a reason why competitive advantages are typically temporary?

- The competitor will hire away your key employees. - The competitor quickly seeks ways to duplicate your business operations. - The competitor will purchase new technology.

Which of the following offers an example where Porter's five forces are mostly weak and competition is low?

An international hotel chain purchasing milk.

The accounting and finance department performs processes such as creating financial statements, paying accounts payables, and collecting accounts receivables. What form of processes do these represent?

Business-facing processes

What charts the cost to the company of the unavailability of information and technology and the cost to the company of recovering from a disaster over time?

Disaster recovery cost curve

An MIS infrastructure is ___________ and ____________.

Dynamic; continually changing

Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

False

Which of the following represent the four primary traits that help determine the value of information?

Information type, information timeliness, information quality, and information governance.

Which of the following would not be considered part of the complete characteristic of high-quality information?

Is each transaction represented only once in the information?

What is one of the biggest pitfalls associated with real-time information?

It continually changes.

What is extraction, transformation, and loading?

It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse.

Which of the following departments is primarily responsible for promoting discounts, attracting customers, and communicating marketing campaigns?

Marketing and Sales

Information is data converted into a meaningful and useful context. The truth about information is that its value is only as good as the people who use it. People using the same information can make different decisions depending on how they interpret or analyze the information.

True

MIS is a tool that is most valuable when it leverages the talents of people who know how to use and manage it effectively.

True

Many organizations find themselves in the position of being data rich and information poor. Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.

True

Order date, amount sold, and customer number are all forms of data.

True

Product delivery is a customer-facing business process.

True

With the Five Forces Model, companies should watch the forces in the market. If the forces are strong, competition generally increases, and if the forces are weak, competition typically decreases.

True

Within the data warehouse model, the internal databases could include marketing, sales, inventory, and billing.

True

What is one of the most common ways a company can decrease supplier power?

Use MIS to find and create alternative products.

Which of the following is not considered a core driver of the information age?

Variables

The three forms of BI include operational, tactical, and value added.

False

Which of the following processes would be found in the operations management department?

Creating production schedules

The primary purpose of a data warehouse is to perform transactional processes.

False

Back-office operations deal directly with the customer.

False

Business intelligence is an approach to business governance that values decisions that can be backed up with verifiable data.

False

Businesses rarely need to update business strategies as the business environment remains relatively stable.

False

Data validation helps to ensure that every data value is correct and accurate. In Microsoft Word, you can use data validation to control the type of data or the values that users enter into a cell.

False

Decreasing customer loyalty, increasing costs, and decreasing sales are all examples of business strategies.

False

One of the advantages found in a relational database is increased information redundancy.

False

Real-time information refers to the extent of detail within the information (fine and detailed or coarse and abstract).

False

The financial industry uses business intelligence to predict hardware failures.

False

Which characteristics support a sustainable MIS infrastructure?

Grid computing, cloud computing, and virtualization.

MIS can be an important enabler of business success and innovation. Which of the below statements is accurate when referring to MIS?

MIS is a valuable tool that can leverage the talents of people who know how to use and manage it effectively.

What do data warehouses support?

OLAP and analytical processing

Which type of BI benefits includes working time saved in producing reports and selling information to suppliers?

Quantifiable benefits

Gender can be referred to in many ways (male, female, other, m/f/o, etc.) in a data warehouse. Ensuring gender is referenced in a consistent way is an example of _________.

Standardizing information

Which form of BI uses months to years as its time frame?

Strategic BI

Imagine you are creating a new product to sell in an up-and-coming market. Which of the following statements indicates that it would be difficult for you to enter this new market?

The threat of new entrant's force is low in the up-and-coming market.

Which of the following implies that information is current with respect to the business requirement?

Timeliness

According to Porter's three generic strategies, Walmart is following a business strategy that focuses on broad market and low cost.

True

Bread, cheese, and butter are included in the process of making a grilled cheese sandwich.

True

Databases offer many security features including passwords to provide authentication, access levels to determine who can access the data, and access controls to determine what type of access they have to the information.

True

Which question below represents a CRM predicting technology question?

What customers are at risk of leaving?

Which question below represents a CRM reporting technology example?

What is the total revenue by customer?

Which of the following provides an example of data?

Who is customer number 12345XX?