premiun cable

household subscribers

- porportionally whos the biggest and whos the smallest (ON THE QUIZ)

source of revenue

- sub fees - program ownership - international revenue - hbo is in eery home - licensing opportunities - entend value of properpty - product placement

richard plepler

- the number 1 on revenue profit - not exclusive

it's all about churn

- turnover - if you subscribe to a pay service you continue to subscribe - when you unsubscribe its called church - the challenge is to keep the churn manageable - keep the subscription and the revenue - the process of unsubscription

definition

subscription based offered via cable, satellite, telco, and not ott as well no commercials very liberal use of sex, violence, and language typified by high budgets for orginal series movies make up a majority of their schedules (ON THE QUIZ)