Product Development Mid Term

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Color research begins____ before it is in the consumer market: a) 2-3 years

A) 2-3 years

A fully vertically company seeks to consolidate and or grow its business by: a) Acquiring a company at a different stage in the supply chain b) Acquiring control of all of the steps in the production of its products c) Acquiring another firm/competitor at the same stage of the supply chain d) Gaining a monopoly in one stage of the supply chain

A) Acquiring a company at a different stage in the supply chain

The color system used for rendering via computer monitor is: A) Additive, using red, green, and blue or blue-violet as the primaries

A) Additive using red, green, blue

The newest overall category of apparel merchandise in today's market is: A) Children's

A) Children's

Private brand products are: A) Created under a proprietary label and sold at wholesale to retailers

A) Created under a proprietary label and sold at wholesale to retailers

Wholesale brands are: A) Created under a proprietary label and sold at wholesale to retailers

A) Created under a proprietary label and sold at wholesale to retailers

The seasonal trend forecast is developed by the: A) Creative Designers

A) Creative designers

The most critical point in the product development calendar is: A) Delivery of the product to the customer

A) Delivery of the product to the customer

Interpretation of political, economical, social, demographic, and psychographic forces that affect consumer motivation to buy is called: A) Environmental scanning

A) Environmental scanning

The role of international sourcing of apparel products has ______ in the past decade: A) Increased B) Decreased

A) Increased

Young adult customers: A) prefer extremes of color that change with each season

A) Prefer extremes of color that change with each season

The category of menswear that has seen the most decline in sales in recent year is: A) SUITS

A) SUITS

The element that changes the least from season to season is: A) Silhouette

A) Silhouette

Children swear companies typically present ______ seasonal fashion collections each year: A) 2-4 B) 3-4

B) 3-4

Due to budget restraints today, many print fabrics are designed by: A) Purchasing from a suppliers seasonal line B) Adapting or developing in-house by a staff design team

B) Adapting or developing in-house by a staff design team

Innovative fashion ideas that flood the market for as short time and are soon gone are known as: A) Trends B) FADS

B) FADS

The production of unisex apparel has ______ in recent years: A) Decreased B) Increased

B) Increased

Product Developers are involved in: A) Creative planning B) Merchandise planning

B) Merchandise planning

The basic business function that includes the planning and development of the product line is: A) marketing B) Merchandising

B) Merchandising

A type of local research that depends on records of recent purchases is: A) Environmental Scanning B) POS (point of sale)data

B) POS Point of sale data

The strategic business plan includes decisions regarding: A) Category of product to produce B) Price point of product line

B) Price point of product line

The traditional timetable for completion of the product development cycle for fast fashion is typically: A) 10-12 months b) 6-9 months c) 4-6 months

C) 4-6 months

Horizontal integration helps a business grow by: a) Acquiring a company at a different stage in the supply chain b) Acquiring control of all of the steps in the production of its products c) Acquiring another firm/competitor at the same stage of the supply chain

C) Acquiring another firm/competitor at the same stage of the supply chain

The generational cohort that can be describes as having robust spending habits and independent lifestyles, often defying categorizing is: A) Gen Y B) Gen X C) Baby boomers

C) Baby boomers

Which of the following markets is most likely to take inspiration from street fashion? A) Misses B) Children C) Juniors

C) Juniors

The growth category in women's wear today is: A) larger sizes B) Petites C) Lingerie

C) Lingerie

Mature consumers prefer: A) Extremes of colors B) More practical choices C) More mid-tone colors instead of neutrals

C) More mid-tone colors instead of neutrals

Visible light waves that allow us to see color are measured in: A) Meters B) Millimeters C) Nanometers

C) Nanometers

Defining customers via lifestyle segments puts the focus on: A) demographic data B) Ethnic background of the target market C) Profile combining demographic, psychographic and generational data

C) Profile combining demographic, psychographic and generational data

The fall/winter collections are considered critical because: A) They contain the biggest number of garments B) They are made with simpler construction C) They are the most costly and difficult to produce

C) They are the most costly/difficult to produce

The largest group of consumers in the US is: A) Teens B) Men C) Women

C) WOMEN

The computerized research method called data mini uses larger databases and is expected to contribute heavily to information for: A) Analyzing performance for products B) Automatic replenishment programs C) Allocation of merchandise o individual stores based on sell-through figures D) All of the above

D) ALL of the above

Agile manufacturing requires: A) Identifying and focusing on core competencies B) Partnering with other specialists C) Doing all steps of the development process D) All of the above

D) All of the above

Environmental scanning influences on fashion include: A) Current events and sports B) The arts C) science and technology D) All of the above

D) All of the above

Organizations that do specialized color forecasts include: A) textile manufacturing groups such as Cotton, Inc b) forecasting companies such as d3 donegal designs C) Associations such as Color Marketing Group D) All of the above

D) All of the above

Product lifecycle management (PLM) software applications include: A) Product design B) Product data capabilities for specs dev C) Supply chain management capabilities D) All of the above

D) All of the above

Recent Analysis has identified the following underserved niche market(s): A) Women 50+ B) Plus size women C) Petite women D) All of the above

D) All of the above

Short term forecasting focuses on: A) events and pop culture B) fashion predictions for the next 12-18 months c) cues for inspiration related to color, fabric, silhouettes d) All of the above

D) All of the above

The apparel supply chain goes beyond the product itself to: a)sourcing agents b) factors c) testing labs d) all of the above

D) All of the above

The attributes of color are: A) Hue B) Value C)Chroma D) All of the Above

D) All of the above

The commercial color identifies system commons used in apparel product development for color matching are: A) Color solutions B) Pantone C) SCOTDIC D) All of the above

D) All of the above

The role of PRODUCT DEVELOPERS is: A) To design the apparel styles B) To write specifications for construction of the apparel styles C) TO put style selections together to form a product line D) All of the above

D) All of the above

The role of agents in the supply chain is to: A) link product developers with suppliers and producers B) Provide financial assistance to suppliers and manufacturers C) Test fabrics and findings to ensure quality standards D) All of the above

D) All of the above

The way the slow recovery from the recession has impacted purchasing behavior is that: A) Mindless excess is over B) Consumers are buying what they need and wanting less C) Overt luxury and status have faded in favor of good value D) All of the above

D) All of the above

A large target market with broad consumer characteristics is a niche market T/F

False

Black, white and gray are neutral or chromatic colors T/F

False

Blue and violet are considered warm colors T/F

False

Color fashion trend changes are usually sudden rather than evolutionary T/F

False

Color forecasting begins a year before a selling season T/F

False

Color is seen the same in natural and fluorescent light T/F

False

Creative planning includes developing fit standards T/F

False

Globalization of the apparel industry has decreased in recent years due to the activities of the WTO

False

Once the product has been designed, a product developer is no longer involved and others take over the process T/F

False

Painters work with red, green, and blue as their primary colors T/F

False

Regional preferences for apparel are similar throughout the united states T/F

False

Scanning consumer fashion magazines is a primary source of fashion trends of coming seasons T/F

False

Selection of assembly methods and detailed costing are completed in the line adoption phase of product development T/F

False

Signature stores give manufacturers direct retail access to their consumers at full price

False

The ability of a mature industry to make a profit is measured strictly by volume

False

The mass market makes up less than half of the apparel merchandise sold in the united states T/F

False

Today's product development supply chain is linear

False, circular

While in the fashion business has preferred to market young adult consumer, which group is forcing product developers to re-evaluate their focus? A) Teens B) Young marrieds C)Married with kids D) People over 50

People over 50

The first step in color management is the selection of the color palette T/F

TRUE

A brand is a distinctive name or label that identifies the product or vendor T/F

True

A shade is a color mixed with black T/F

True

A target market is a well-defined consumer group to which a business wishes to sell T/F

True

All colors can be created in both the additive and subtractive T/F

True

Changing technology and global partnerships are influencing the role of product developers

True

Color matching may be done by visual and instrumental measurement methods T/F

True

Compression of the fashion cycle is made possible by low-cost developers knocking off higher priced sales T/F

True

Couture is considered the highest price category in the apparel business T/F

True

Customers are advised to select colors that correspond to their warm or cool skin tone T/F

True

Demographics explore the social and psychological factors that make up a consumer's lifestyle T/F

True

Fashion is at its height of popularity at the saturation stage and designers have moved on to the next stage T/F

True

Fast fashion operates on the trickle-down theory of fashion dissemination T/F

True

Humans are capable of distinguishing about 10 million variations of color T/F

True

Identification of appropriate sourcing partners requires ongoing analysis and assessment

True

In order to prevent seasonal markdowns on merchandise, retailers present the bulk of their offerings prior to the season they are to be worn T/F

True

In today's market the practice of high-low pricing mixing of apparel products makes social class less obvious than it used to be T/F

True

Li & Fung is considered a global supply chain manager and offers a full range of prod dev services

True

Millennial and GEN Y consumers are more apt to spend their money on technology than clothing T/F

True

Pastel pink and peach are tints of color T/F

True

Poms are bundles of yarn mounted on a visual color palette T/F

True

Product category typically defines the use for which the product is being made T/F

True

Product lifestyle management (PLM) computer systems go beyond product data management systems used for development of spec packages

True

Short term forecasting of trends is the realm of futurists and trend spotters who chart potential changes for five or more years into the future T/F

True

Sustainability of the supply chain involves social, economic, and environmental activity T/F

True

Technical planning includes the development of specification packages T/F

True

The 80/20 principle in marketing refers to the fact that 20 percent of customers account for 80% of sales T/F

True

The apparel supply chain includes many auxiliary businesses, including software providers

True

The apparel supply chain is classified as a mature industry

True

The collaborative supply chain fosters permanent partnerships

True

The color association of the US and the Color Marketing Group are large marketing organizations that forecast color directions T/F

True

The fastest growing ethnic group in the United States today is Hispanic T/F

True

The government classifies products by their NAICS number T/F

True

The same dye color may appear different when applied to different fabrics T/F

True

The top-level activity that focuses on business strategy is the strategic plan T/F

True

The trend is to produce more seasonal collections per year T/F

True

The typical life cycle of a fashion color is three years T/F

True

While women tend to buy more clothes than men, men spend more on individual items T/F

True


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