Product Development Mid Term
Color research begins____ before it is in the consumer market: a) 2-3 years
A) 2-3 years
A fully vertically company seeks to consolidate and or grow its business by: a) Acquiring a company at a different stage in the supply chain b) Acquiring control of all of the steps in the production of its products c) Acquiring another firm/competitor at the same stage of the supply chain d) Gaining a monopoly in one stage of the supply chain
A) Acquiring a company at a different stage in the supply chain
The color system used for rendering via computer monitor is: A) Additive, using red, green, and blue or blue-violet as the primaries
A) Additive using red, green, blue
The newest overall category of apparel merchandise in today's market is: A) Children's
A) Children's
Private brand products are: A) Created under a proprietary label and sold at wholesale to retailers
A) Created under a proprietary label and sold at wholesale to retailers
Wholesale brands are: A) Created under a proprietary label and sold at wholesale to retailers
A) Created under a proprietary label and sold at wholesale to retailers
The seasonal trend forecast is developed by the: A) Creative Designers
A) Creative designers
The most critical point in the product development calendar is: A) Delivery of the product to the customer
A) Delivery of the product to the customer
Interpretation of political, economical, social, demographic, and psychographic forces that affect consumer motivation to buy is called: A) Environmental scanning
A) Environmental scanning
The role of international sourcing of apparel products has ______ in the past decade: A) Increased B) Decreased
A) Increased
Young adult customers: A) prefer extremes of color that change with each season
A) Prefer extremes of color that change with each season
The category of menswear that has seen the most decline in sales in recent year is: A) SUITS
A) SUITS
The element that changes the least from season to season is: A) Silhouette
A) Silhouette
Children swear companies typically present ______ seasonal fashion collections each year: A) 2-4 B) 3-4
B) 3-4
Due to budget restraints today, many print fabrics are designed by: A) Purchasing from a suppliers seasonal line B) Adapting or developing in-house by a staff design team
B) Adapting or developing in-house by a staff design team
Innovative fashion ideas that flood the market for as short time and are soon gone are known as: A) Trends B) FADS
B) FADS
The production of unisex apparel has ______ in recent years: A) Decreased B) Increased
B) Increased
Product Developers are involved in: A) Creative planning B) Merchandise planning
B) Merchandise planning
The basic business function that includes the planning and development of the product line is: A) marketing B) Merchandising
B) Merchandising
A type of local research that depends on records of recent purchases is: A) Environmental Scanning B) POS (point of sale)data
B) POS Point of sale data
The strategic business plan includes decisions regarding: A) Category of product to produce B) Price point of product line
B) Price point of product line
The traditional timetable for completion of the product development cycle for fast fashion is typically: A) 10-12 months b) 6-9 months c) 4-6 months
C) 4-6 months
Horizontal integration helps a business grow by: a) Acquiring a company at a different stage in the supply chain b) Acquiring control of all of the steps in the production of its products c) Acquiring another firm/competitor at the same stage of the supply chain
C) Acquiring another firm/competitor at the same stage of the supply chain
The generational cohort that can be describes as having robust spending habits and independent lifestyles, often defying categorizing is: A) Gen Y B) Gen X C) Baby boomers
C) Baby boomers
Which of the following markets is most likely to take inspiration from street fashion? A) Misses B) Children C) Juniors
C) Juniors
The growth category in women's wear today is: A) larger sizes B) Petites C) Lingerie
C) Lingerie
Mature consumers prefer: A) Extremes of colors B) More practical choices C) More mid-tone colors instead of neutrals
C) More mid-tone colors instead of neutrals
Visible light waves that allow us to see color are measured in: A) Meters B) Millimeters C) Nanometers
C) Nanometers
Defining customers via lifestyle segments puts the focus on: A) demographic data B) Ethnic background of the target market C) Profile combining demographic, psychographic and generational data
C) Profile combining demographic, psychographic and generational data
The fall/winter collections are considered critical because: A) They contain the biggest number of garments B) They are made with simpler construction C) They are the most costly and difficult to produce
C) They are the most costly/difficult to produce
The largest group of consumers in the US is: A) Teens B) Men C) Women
C) WOMEN
The computerized research method called data mini uses larger databases and is expected to contribute heavily to information for: A) Analyzing performance for products B) Automatic replenishment programs C) Allocation of merchandise o individual stores based on sell-through figures D) All of the above
D) ALL of the above
Agile manufacturing requires: A) Identifying and focusing on core competencies B) Partnering with other specialists C) Doing all steps of the development process D) All of the above
D) All of the above
Environmental scanning influences on fashion include: A) Current events and sports B) The arts C) science and technology D) All of the above
D) All of the above
Organizations that do specialized color forecasts include: A) textile manufacturing groups such as Cotton, Inc b) forecasting companies such as d3 donegal designs C) Associations such as Color Marketing Group D) All of the above
D) All of the above
Product lifecycle management (PLM) software applications include: A) Product design B) Product data capabilities for specs dev C) Supply chain management capabilities D) All of the above
D) All of the above
Recent Analysis has identified the following underserved niche market(s): A) Women 50+ B) Plus size women C) Petite women D) All of the above
D) All of the above
Short term forecasting focuses on: A) events and pop culture B) fashion predictions for the next 12-18 months c) cues for inspiration related to color, fabric, silhouettes d) All of the above
D) All of the above
The apparel supply chain goes beyond the product itself to: a)sourcing agents b) factors c) testing labs d) all of the above
D) All of the above
The attributes of color are: A) Hue B) Value C)Chroma D) All of the Above
D) All of the above
The commercial color identifies system commons used in apparel product development for color matching are: A) Color solutions B) Pantone C) SCOTDIC D) All of the above
D) All of the above
The role of PRODUCT DEVELOPERS is: A) To design the apparel styles B) To write specifications for construction of the apparel styles C) TO put style selections together to form a product line D) All of the above
D) All of the above
The role of agents in the supply chain is to: A) link product developers with suppliers and producers B) Provide financial assistance to suppliers and manufacturers C) Test fabrics and findings to ensure quality standards D) All of the above
D) All of the above
The way the slow recovery from the recession has impacted purchasing behavior is that: A) Mindless excess is over B) Consumers are buying what they need and wanting less C) Overt luxury and status have faded in favor of good value D) All of the above
D) All of the above
A large target market with broad consumer characteristics is a niche market T/F
False
Black, white and gray are neutral or chromatic colors T/F
False
Blue and violet are considered warm colors T/F
False
Color fashion trend changes are usually sudden rather than evolutionary T/F
False
Color forecasting begins a year before a selling season T/F
False
Color is seen the same in natural and fluorescent light T/F
False
Creative planning includes developing fit standards T/F
False
Globalization of the apparel industry has decreased in recent years due to the activities of the WTO
False
Once the product has been designed, a product developer is no longer involved and others take over the process T/F
False
Painters work with red, green, and blue as their primary colors T/F
False
Regional preferences for apparel are similar throughout the united states T/F
False
Scanning consumer fashion magazines is a primary source of fashion trends of coming seasons T/F
False
Selection of assembly methods and detailed costing are completed in the line adoption phase of product development T/F
False
Signature stores give manufacturers direct retail access to their consumers at full price
False
The ability of a mature industry to make a profit is measured strictly by volume
False
The mass market makes up less than half of the apparel merchandise sold in the united states T/F
False
Today's product development supply chain is linear
False, circular
While in the fashion business has preferred to market young adult consumer, which group is forcing product developers to re-evaluate their focus? A) Teens B) Young marrieds C)Married with kids D) People over 50
People over 50
The first step in color management is the selection of the color palette T/F
TRUE
A brand is a distinctive name or label that identifies the product or vendor T/F
True
A shade is a color mixed with black T/F
True
A target market is a well-defined consumer group to which a business wishes to sell T/F
True
All colors can be created in both the additive and subtractive T/F
True
Changing technology and global partnerships are influencing the role of product developers
True
Color matching may be done by visual and instrumental measurement methods T/F
True
Compression of the fashion cycle is made possible by low-cost developers knocking off higher priced sales T/F
True
Couture is considered the highest price category in the apparel business T/F
True
Customers are advised to select colors that correspond to their warm or cool skin tone T/F
True
Demographics explore the social and psychological factors that make up a consumer's lifestyle T/F
True
Fashion is at its height of popularity at the saturation stage and designers have moved on to the next stage T/F
True
Fast fashion operates on the trickle-down theory of fashion dissemination T/F
True
Humans are capable of distinguishing about 10 million variations of color T/F
True
Identification of appropriate sourcing partners requires ongoing analysis and assessment
True
In order to prevent seasonal markdowns on merchandise, retailers present the bulk of their offerings prior to the season they are to be worn T/F
True
In today's market the practice of high-low pricing mixing of apparel products makes social class less obvious than it used to be T/F
True
Li & Fung is considered a global supply chain manager and offers a full range of prod dev services
True
Millennial and GEN Y consumers are more apt to spend their money on technology than clothing T/F
True
Pastel pink and peach are tints of color T/F
True
Poms are bundles of yarn mounted on a visual color palette T/F
True
Product category typically defines the use for which the product is being made T/F
True
Product lifestyle management (PLM) computer systems go beyond product data management systems used for development of spec packages
True
Short term forecasting of trends is the realm of futurists and trend spotters who chart potential changes for five or more years into the future T/F
True
Sustainability of the supply chain involves social, economic, and environmental activity T/F
True
Technical planning includes the development of specification packages T/F
True
The 80/20 principle in marketing refers to the fact that 20 percent of customers account for 80% of sales T/F
True
The apparel supply chain includes many auxiliary businesses, including software providers
True
The apparel supply chain is classified as a mature industry
True
The collaborative supply chain fosters permanent partnerships
True
The color association of the US and the Color Marketing Group are large marketing organizations that forecast color directions T/F
True
The fastest growing ethnic group in the United States today is Hispanic T/F
True
The government classifies products by their NAICS number T/F
True
The same dye color may appear different when applied to different fabrics T/F
True
The top-level activity that focuses on business strategy is the strategic plan T/F
True
The trend is to produce more seasonal collections per year T/F
True
The typical life cycle of a fashion color is three years T/F
True
While women tend to buy more clothes than men, men spend more on individual items T/F
True
