Psychology of Advertising Exam #3
which American ethnic subculture is the fastest growing? A. Hispanic American B. African American C. Asian American D. American Indian
C. Asian American
_______ foods that are permissible under the laws of Islam. A. Kosher B. Organic C. Halal D. Tudung
C. Halal
nearly 60% of the Hispanic American population are of ________ descent. A. Cuban B. Dominican C. Mexican D. South American
C. Mexican
Individuals with the ability to influence others' attributes or behaviors are considered ____________.
opinion leaders
True or False? Discretionary income is the money available to a household over and above that required for a comfortable standard of living.
True
True or False? Earlier purchasers tend to be innovators, who like to take risks.
True
The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called ___________.
divestment rituals
products are winnowed out as they make their way down the path from conception to consumption, a process called _________. A. cultural selection B. diffusion C. cultural mapping D. cooptation
A. cultural selection
a story containing symbolic elements that express the shared emotions and ideals of a culture is called a _________. A. myth B. ritual C. more D. norm
A. myth
culture is best described as a society's ________. A. personality B. history C. attitude D. consciousness
A. personality
__________ is the way people maintain an orderly social life. A. social structure B. ideology C. ecology D. lifestyle
A. social structure
Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are part of the _________. A. marketing movement B. cultural movement C. value movement D. lifestyle movement
B. cultural movement
a church that serves 2000 or more congregants per week is called a ________. A. mass church B. megachurch C. large church D. mainstream church
B. megachurch
a set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________. A. convention B. ritual C. myth D. more
B. ritual
the cultural learning acquired through _______ leads immigrants to a process of adaptation. A. maintenance B. translation C. resistance D. segregation
B. translation
wedding rice, birthday candles, and diplomas are considered __________. A. ritual scripts B. norms C. ritual artifacts D. potlatch
C. ritual artifacts
a component of a person's subculture is ______. A. age B. race C. ethnicity D. all of the above
D. all of the above
the japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in japan. this is an example of _________ in japan's cultural system. A. ideology B. anthropology C. social structure D. ecology
D. ecology
True or False? A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as the shop.
False
True or False? Downward mobility is not possible in the U.S. social class system.
False
True or False? Hedonic shopping is typically motivated by immediate needs.
False
True or False? Income is a better predictor of purchases that have symbolic aspects but low to moderate prices.
False
True or False? Most cultures in the world encourage the same degree of conformity.
False
Which theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?
Karl Marx
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ____________.
POP stimuli
True or False? Green bagels and green beer on St. Patrick's Day are both examples of de-ethnicization.
True
people born between 1946 and 1964 belong to ________.
baby boomer generation
The ___________ a group is, the more likely members are to engage in social loafing.
bigger
Other who are present in a consumer's physical and social environment when purchases are made are called _____________.
co-consumers
Home shopping parties may activate the risky shift or ___________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.
deindividualization
Which term refers to exchanges of resources, information, or influence among members of networks?
flows
A tendency for people to marry in a social class similar to their own is called _________.
homogamy
One percenters are an example of ________.
income inequality
Political candidates who get the most media coverage are more likely to win elections because of the effect of ____________ in determining one's set of referents.
mere exposure
James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ____________.
referent power
_____________ influence helps the consumer make decisions about specific brands or activities.
social cue
The ability of a person to pass from one social class to another is called ___________.
social mobility
__________ describes consumers in terms of their aesthetic and intellectual preferences.
taste culture
A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ____________.
time pressure
Reference groups influence us in three (3) ways. These influences include informational, utilitarian, and _________ dimensions.
value-expressive