Public Speaking Chapter 17: Methods of Persuasion

Strong evidence can

1)enhance a speaker's credibility. 2) increase the persuasiveness of a speech. 3) inoculate listeners against counter persuasion.

is the audience's perception of how qualified a speaker is to speak on a given topic

Credibility

is the name used by Aristotle for what modern students of communication refer to as credibility.

Ethos

What kind of reasoning is used in the following statement? Because the crime-reduction policy I propose has worked successfully in New York, Houston, and New Orleans, we can be confident that it will work here as well.

analogical reasoning

A speaker's credibility is affected above all by how the audience regards the speaker's

competence and character

What error in reasoning is exemplified in the following statement? I usually eat spaghetti for dinner the day before an exam, but I ran out of spaghetti the night before the calculus final. That's why I got a C.

false cause

What can be used as a substitute for an emotional appeal in a persuasive speech calling for listeners to take action?

reasoning

The most important question to ask when assessing analogical reasoning is whether

the two cases being compared are essentially alike

What is the goal of an emotional appeal in a persuasive speech?

to make listeners feel some way

In their speech about the importance of volunteering at animal shelters, Jae begins by telling listeners a story about a homeless kitten and says, "It was living in an abandoned lot, covered in fleas, its eyes almost sealed shut due to an infection. It weighed only a few ounces and shivered so violently that it had a hard time walking a straight line. Yet, when the shelter worker stepped onto the lot, that kitten immediately ran up, hope in its eyes, and began to purr as loudly as its little body could because the kitten knew that it was finally safe." How is Jae attempting to persuade their audience?

with an emotional appeal that relies on a vivid example