Public Speaking Chapter 17: Methods of Persuasion
Strong evidence can
1)enhance a speaker's credibility. 2) increase the persuasiveness of a speech. 3) inoculate listeners against counter persuasion.
is the audience's perception of how qualified a speaker is to speak on a given topic
Credibility
is the name used by Aristotle for what modern students of communication refer to as credibility.
Ethos
What kind of reasoning is used in the following statement? Because the crime-reduction policy I propose has worked successfully in New York, Houston, and New Orleans, we can be confident that it will work here as well.
analogical reasoning
A speaker's credibility is affected above all by how the audience regards the speaker's
competence and character
What error in reasoning is exemplified in the following statement? I usually eat spaghetti for dinner the day before an exam, but I ran out of spaghetti the night before the calculus final. That's why I got a C.
false cause
What can be used as a substitute for an emotional appeal in a persuasive speech calling for listeners to take action?
reasoning
The most important question to ask when assessing analogical reasoning is whether
the two cases being compared are essentially alike
What is the goal of an emotional appeal in a persuasive speech?
to make listeners feel some way
In their speech about the importance of volunteering at animal shelters, Jae begins by telling listeners a story about a homeless kitten and says, "It was living in an abandoned lot, covered in fleas, its eyes almost sealed shut due to an infection. It weighed only a few ounces and shivered so violently that it had a hard time walking a straight line. Yet, when the shelter worker stepped onto the lot, that kitten immediately ran up, hope in its eyes, and began to purr as loudly as its little body could because the kitten knew that it was finally safe." How is Jae attempting to persuade their audience?
with an emotional appeal that relies on a vivid example