QBRM Test 1

Which term below refers to a bundle of meanings or characteristics associated with certain concrete, unambiguous events, objects, conditions, or situations?

Concept

A ________ is an image or abstract idea specifically invented for a given research and/or theory-building project.

Construct

Potato chip sales vary directly with the level of television viewing. This is an example of a ________.

Correlational Hypothesis

Rachel is interested in learning the effect of using a celebrity endorsement on sales. The presence or absence of a celebrity endorsement is the ________ variable.

Independent variables

Using the research question to interpret a pattern in the data is called ________.

Insight

Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called ________ questions.

Investigative questions

Bank Choice is concerned about stagnating profits and asks, "How can profitability be improved?" This is an example of a(n) ________.

Management question

The actual questions that researchers use to collect data in a study are called ________.

Measurement questions

Data collected by observation of which aisle a store visitor takes when entering would be?

Nominal

Data collected during a survey asking someone to rank their top three favorite ice cream flavors would be?

Ordinal

Which of the following cannot be thought of as variables?

People

Which variable listed below is the variable manipulated by the researcher, thereby causing an effect on another variable?

Predictor

Data collected by interview of a fan at a concert would be?

Primary data

In evaluating a secondary source, identifying the ________ allows you to identify any hidden agenda that might bias the information in that source.

Purpose

Data collected during a survey asking someone their actual age would be?

Ratio

Which of the following is an example of secondary data?

Sales records for the past 5 years

A ________ is a set of systematically interrelated concepts, definitions, and propositions that are advanced to explain or predict phenomena.

Theory

Which of the following is a reason researchers use encyclopedias?

To find historical information

Business research ________ while data analytics ________.

collects data to resolve a current dilemma; analyzes previously collected data.

A(n) ________ describes the interrelationships between concepts and constructs.

conceptual scheme

Which of the following is the first step in an exploratory study?

define the management question

Data collected by asking a participant to rate three different movies based on character development, each movie on the same ten-point scale, would be?

interval data.

To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice prior to the start of the study with expenditures of more than $10. This is an example of a(n) ________.

operational definition

The research question_____.

All of the above

What aspect of the research process is affected by the exploration phase?

All of the above

In a research study on choosing a new compensation system, the research discovered that men had different preferences than women. This is an example of ________.

An insight

During the ________ stage, the analyst will look for patterns of responses by looking for relationships among variables.

Data analysis

Ensuring consistency among participants, locating omissions, and reducing errors in recording are all benefits of ________.

Data preparation

is used to refine the research question

Exploration

manager adjusts her operating budget in order to fund a research project for her business unit. This is an example of ________ budgeting?

Functional area