quiz 15
36. Jon
C. independent sources
18. All of the brands that a consumer thinks of as potential solutions are known as the _____.
A. awareness set
19. Karl and his wife
A. awareness set
22. Thomas
A. evoked set
brands or products one will evaluate for the solution of a particular consumer problem are called the _____.
A. evoked set
4. Nakeisha
A. internal search
marketing strategies are appropriate for nominal decision making?
A. maintenance strategy and disrupt strategy
32. Karen
A. memory
39. Which source of information includes inspection or product trial?
E. experiential sources
FALSE regarding information search?
B. Searching for information is free.
6. Nathan
B. external search
can involve independent sources, personal sources, marketer-based information, and product experience?
B. external search
Brands that are found completely unworthy of further consideration
B. inept set
notices a new product in a store because of the point-of-purchase display, reads about the attributes of the product and recalls an unresolved problem that this product will solve, and then purchases the product, _____ has occurred.
B. limited decision making
40. Lane
E. experiential sources
13. Deliberate external search that occurs in the absence of problem recognition and is done both to acquire information for possible later use and because the process itself is pleasurable is known as _____.
B. ongoing search
14. Barry
B. ongoing search
20. Which of the following is NOT a subcategory of the awareness set?
B. purchase set
following statements is FALSE regarding appropriate alternatives?
C. Marketing strategy that focuses only on creating awareness is adequate.
41. Which information source is NOT actively acquired by consumers?
C. low-involvement learning
Laurie's
C. nominal decision making
marketing strategies are appropriate for extended decision making?
C. preference strategy and acceptance strategy
Feature and quality variations across brands are referred to as _____.
C. product differentiation
28. To which set do alternatives the consumer does not know about belong?
C. unawareness set
16. The desired features or characteristics required to meet a consumer's needs are his or her
D. evaluative criteria
12. Eric
D. extended decision making
37. Sales personnel, Web sites, and advertising represent which type of information source?
D. marketing sources
15. A consumer decision requires information on which of the following?
E. a, b, and c
30. Which of the following is a primary source of information available to consumers?
E. all of the above
Internet changed consumers' ability to search for information?
E. all of the above
NOT a major issue marketers must deal with concerning the Internet's role in information search and decision making?
E. all of the above are major issues marketers must deal with
. Brands for which a consumer is aware but basically indifferent toward compose his or her
E. inert set
