Quiz 2

market growth rate and relative market share

The two dimensions the BCG approach uses to evaluate and manage SBUs are ________.

market penetration

Under Armour increasing its advertising spending and offering an ever-increasing range of styles and colors in its original apparel line is an example of a ________ strategy.

the collection of businesses and products that make up the company

Which of the following best describes a company's business portfolio?

the series of departments that design, produce, market, deliver, and support the company's products

Which of the following best describes the value chain of a company?

promotion

product refers to activities that communicate the merits of a product and persuade target customers to buy it.

mission statement

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment.

market penetration

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________.

selling a company's current products

Both market penetration strategies and market development strategies primarily involve ________.

opportunities

In a SWOT analysis, ________ refer to favorable factors or trends in the external environment that a company may be able to exploit to its advantage.