Quiz #4

Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________.

conditioned stimulus; unconditioned stimulus

________ memories relate to events that are personally relevant; therefore, a person's motivation to retain these memories will likely be strong.

episodic

In instrumental conditioning, what is the distinction between negative reinforcement and punishment?

negative reinforcement occurs when a negative outcome is avoided (increasing a behavior), while punishment occurs when an action causes a negative outcome (decreasing a behavior)

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.

stimulus generalization

Almost any technique that increases the novelty of a stimulus also improves recall of the stimulus. This result is called the ________.

von Restorff Effect