Retail management, chapter 17: Store layout, design and visual merchandising

Point of sale

Near merchandise with prices and product information.

Demand/destination merchandise

Products that costumers have decided to buy before entering the store.

Racetrack layout/loop

Provides a major aisle that loops around the store to guide customer traffic around different departments within the store.

Promotional signage

Relates to specific offers - sometimes in windows.

Atmospherics

The design of an environment by stimulation of the five senses.

Category signage

Used within a particular department or sector of the store to identify types of products offered.

Planogram

A diagram that shows how and where specific SKUs should be placed on retail selves or displays to increase customer purchases

Grid layout

Has parallel aisles with merchandise on shelves on both sides of the aisles.

Signage and graphics

Help customers locate specific products and departments, provide product information, and suggest items ot special purchases.

Utilitarian benefits in store design

Is when the store design enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Hedonic benefits in store design

Is when the store design offering customers an entertaining and enjoyable shopping experience.

Lifestyle images

Creates moods that encourage customers to shop.

Free-form layout/boutique layout

Fixtures and aisles arranged asymmetrically.

Freestanding displays

Fixtures that are located on aisles and designed primarily to attract costumers attention and bring them into a department.

Feauture areas

Areas within a store that are designed to get customers attention.