Search Engine Optimization
What is SEO? Why should a company care about SEO?
-Is the process or science of maximizing the visibility of websites in search engines, in the results they generate and getting the optimum level of relevant traffic directed to one's site. - Search engines are the backbone of any website's publicity and visibility
What is Blackhat SEO, White hat SEO, and Grey hat SEO?
Black hat SEO- techniques that are disapproved of by search engines and in some cases not tolerated to the point that they can lead to a website being penalized, which means loosing ranking or being completely removed from the search engines White hat SEO- results that are long lasting and centered around creating better content and serving and building a broader user base. Grey hat SEO- boundary between black hat and white hat SEO. These carry a risk of being disapproved and penalized by search engines but are technically not against the creation of microsites which are owned by the same webmaster, and then linked back to the parent site which is intended beneficiary of the optimization.
What is one of the most important uses of SEO?
It's employment as a marketing strategy for businesses and entrepreneurs
Name a SEO technique for websites
Making a website abundant in keyword-rich text and key phrases to anticipate as many search queries as possible. It includes the addition of relevant keywords to the metatags of the website
What is SEO correct content creation?
No website can hope to even minimally prosper without content that is of value, relevance, novelty, and some element of uniqueness
SEO Techniques?
On Page Optimization includes optimization of elements on the page itself, meaning optimizing a website according to SEO guidelines Off Page Optimization requires the usage of different techniques in the purpose of optimizing a website using external elements, which mostly include link building and nurturing the reputation of your website.
What is a way to enhance your relationship with search engines?
SEO
Why Search Engines Matter?
Search engines are the virtual highways through which the majority of internet traffic flows and finds its destinations, so if the website is not doing well in its relationship with search engines, it is literally missing out on the majority of the traffic found on the internet 1. If a website is not doing well in its relationship with search engines, it is literally missing out of the majority of the traffic found on the internet 2. An essential quality of search engines is their ability to generate and direct targeted traffic towards a website—— visitors who are interested in exactly what a certain website has to offer
What is linkbait
Technique where content is created with objective of being shared on a massive scale with the expectation of earning back links
