SFMC Email Specialist

What are the three methods of creating a new standard data extension

1. Create from new 2. Create from existing 3. Create from a template

What are two ways to add subscribers to a list?

1. Create subscriber wizard - lets you manually add subscribers to a list 2. Import subscriber wizard - lets you import, update and add new subscribers to a list

What are the three types of data extensions that you can make? Provide a brief description of each

1. Standard - regular data extension 2. Filtered - made from an existing data extension and can be filtered based off of multiple things 3. Random - made from an existing data extension and randomly selects subscribers based on the amount of subscribers you want to add to the extension

What does subscription center not work with?

Data Extensions

What would you set as the primary key in a data extension to ensure that there no duplicate emails exist in the data extension

Email Address

What are preference attributes?

It's where a subscriber indicates how they prefer to receive emails

Where would you go to add information and data points about your subscribers?

Profile and Preference Management

Data extensions can be sendable and/or testable (True/False?)

True

A marketer wants to create two random groups from a list for A/B testing. How would they go about doing this?

Utilize split and specify the list to be split into 2 groups