SMG Exam 2

What is the difference between advertising and Publicity?

Advertising: Publicity: Paid Unpaid From the organization From a 3rd party Specific message Neutrel message

When a company who has not paid a rights fee to become an official sponsor attempts to unofficially create an association with a sport property:

Ambush Marketing

Having the right product, at the right place, at the right time, at the right price, and at a profit

Marketing

Compromises the elements of product, price, place, and promotion; sport marketers alter, modify, or manipulate these elements to achieve marketing goals and objectives.

Marketing Mix

The systematic process of obtaining, analyzing, and interpreting data or information to evaluate and improve marketing practices.

Marketing research

A Softball complex or a bowling alley is an example of which type of facility? a. Single Purpose b. Single Purpose Specialized c. Multipurpose d. Nontraditional

a. Single Purpose

The Hillsborough stadium disaster was due to which of the following issues? a. overcrowding in the standing room only sections b. selling too many tickets for the event c. Hooliganism d. fire

a. overcrowding in the standing room only sections

Which of the following is NOT a unique aspect of sport marketing? a. sport is tangible b. sport involves emotion c. sport is subjective d. sport is unpredictable

a. sport is tangible

What is the purpose of a SWOT analysis? a. to assess and project the market climate and conditions b. none of the above c. to relay a message to consumers through social media d. to find out what consumers want

a. to assess and project the market climate and conditions

It is very important to train facility and event staff on how to deal with crowd control and emergency or evacuation procedures to ensure the safety of all those who are using the building. a. true b. false

a. true

Sport is Perishable a. true b. false

a. true

Sport is subjective and heterogeneous a. true b. false

a. true

The main difference between scheduling and booking is that booking involves people's money. a. true b. false

a. true

The trend for sports facilities at the collegiate level is to renovate old facilities, not build new. a. true b. false

a. true

An Ice arena would be an example of which type of facility? a. Single Purpose b. Single Purpose Specialized c. Multipurpose d. Nontraditional

b. Single Purpose Specialized

Before beginning any type of marketing campaign, it is important to: a. create a pricing strategy b. conduct market research c. Never talk to consumers about what their needs and wants are with regard to your product d. none of the above

b. conduct market research

What is the last step of building a new stadium or arena? a. Research phase b. construction phase c. design phase d. Request for proposals phase

b. construction phase

18. The only type of emergency that sport facility and event managers need to prepare for are weather emergencies such as tornados and earthquakes. a. true b. false

b. false

Tulane Universities "Show Us Your T's" was a good example of how to market a product. a. true b. false

b. false

When addressing the sale of alcohol at a sports facility you should always sell every type of alcohol for a very low price so that more people are drinking; this means that the crowd will be noisy, and it will enhance the fan experience for all. a. true b. false

b. false

When scheduling events for a facility, a manager should never say "no" to an event; you should always say "yes" when an organization is interested in renting or using your facility so you can make more money. a. true b. false

b. false

sport does not involve emotions a. true b. false

b. false

What type of sports facility is being built most often at this point in time? a. single-purpose facilities b. multipurpose facilities c. non-traditional facilities d. single purpose specialized facilities

b. multipurpose facilities

The process of communicating a desired image and educating and informing a target audience describes which of the following "P's" of the marketing mix? a. product b. promotion c. price d. place

b. promotion

A generic document that uses standard language and a fill-in-the-blank format to outline expectations between parties.

boilerplate contract

securing and contracting one specific sport or entertainment event:

booking

The process of using name, design, symbol, or any combo of the 3 to help differentiate a sport product from the competition.

Branding

What are the three fundamentals of customer service?

Brand⇾ Audience⇾ Experience (think BAE)

a designated area where the command group (security team) controls the security functions by monitoring activities inside and outside the facility.

Command center

A bar that displays the various tasks and the timeline in which they must be completed.

Gantt chart

The process of identifying smaller and valuable clusters of sport consumers who may exhibit similar wants, needs, and interests regarding sport.

Market Segmentation

The act of transferring management oversight from the public sector to a private company or organization.

Privatization

The life span stages of a sport product, are introduction, growth, maturity, and decline.

Product Lifestyle

What are the 10 steps to developing a sport marketing plan?

Purpose, product, projecting the market, position, players, package, price, promotion, place and promise

A detailed schedule of the timing and sequence of the event elements

Run sheet

Systematic process used to provide an estimation of the revenue and expenses of an event: a. Booking b. Cost Analysis c. Price Analysis d. none of the above

b. Cost Analysis

The exchange relationship whereby entities acquire the rights to affiliate or associate with sport to achieve marketing benefits.

Sport Sponsorship

Which of the following is NOT one of the four P's of the marketing mix? a. Product b. Planning c. Price d. Place

b. Planning

Which of the following is not a type of seating arrangement? a. Festival seating b. General admission c. Box seating d. Reserved seating

c. Box seating

A large stadium or high school field house would be an example of which type of facility? a. Single Purpose b. Single Purpose Specialized c. Multipurpose d. Nontraditional

c. Multipurpose

Indiana university adding a DJ for football and men's basketball would be an example of: a. Branding b. Advertising c. Product Extension d. Product Lif-Cycle

c. Product Extension

Which of the following is NOT part of branding? a. brand equity b. brand awareness c. brand interest d. brand loyalty

c. brand interest

Which of the following is NOT part of developing a pricing strategy. a. company b. climate c. class equity d. consumer

c. class equity

During our discussion of the building of the Qubein Arena, which of the following was the first step in the process? a. construction phase b. design phase c. research phase d. request for proposals (RFP) phase

c. research phase

What does the "S" stand for in a SWOT analysis? a. selling b. none of the above c. strengths d. standard

c. strengths

What does the "T" stand for in a SWOT analysis? a. trusting b. telling c. threats d. training

c. threats

Which of the following is true with regard to market segmentation? a. It is the process of grouping and selecting the right consumers for your product. b. It includes the categorizing of consumers using demographics and psychographics. c. It's a process where marketers take a diverse population and separate them into similar groups. d. All of the above are true.

d. All of the above are true.

Which of the following was one of the things we discussed with regard to the building of SoFi stadium? a. Having to build the facility 100 feet into the ground to avoid the traffic patterns of LAX airport. b. Building the facility so that it can withstand earthquakes due to it being located adjacent to two fault lines. c. Building the facility to represent the southern California lifestyle. d. All of the above were discussed.

d. All of the above were discussed.

A Skateboard park or convertible indoor-outdoor facility is an example of which type of facility? a. Single Purpose b. Single Purpose Specialized c. Multipurpose d. Nontraditional

d. Nontraditional

What types of emergencies do sports organizations need to prepare for? a. natural disasters b. terrorism c. health emergencies d. all of the above

d. all of the above

Which of the following are examples of Facility Management Positions? a. Facility Director b. Operations Manager c. Event Coordinator d. all of the above

d. all of the above

When staging the event, managers should use which of the following tools to help with the event planning process? a. run sheets b. floor plans c. floor diagrams d. all of the above should be used

d. all of the above should be used

Focused practice activities that place staff members in simulated incident scenarios and require them to function in the capacity expected of them in a real-world event.

exercises

Reconciling the expenses and revenue of an event and dividing the profits according to a contracted arrangement.

settlement

Owners of professional sport franchises receive subsidies from local, state, and federal taxpayers when the stadium is financed with government bonds. These bonds are issued at below-market interest rates and are paid for by the exemption of the bonds' interest income.

tax-exempt bonds

A document that divides event tasks into smaller, manageable tasks.

work breakdown structure (WBS)

A document that details all the requirements for the event

work order