Social Media + Content Marketing - Exam Two
Snapchat's Demographics:
-Youngest demographic -Equally in terms of gender -More urban, but equal in terms of suburban and rural
Pinterest users are:
Doers
Top Subjects on Pinterest
Fitness, Gadgets, Inspirational Quotes, Fashion, Funny GIFS, Travel, Food/Crafts
What are the 3 features of TikTok?
For You, Following & Discover
4-1 Rule on LinkedIn
For every self-serving post, you should share four pieces of relevant content written by others (text, link, video, image)
What was Snapchat originally called?
Picaboo
Pinterest Algorithm
Pin quality, source quality, Pinterest rating, first 5 pins
Fenty Beauty on TikTok
Leverages "how to" videos and influencers to encourage UCG bc people trust their peers more than brands
Guess on TikTok
Leverages challenges to encourage UCG - #InMyDenim
NBA on TikTok
Leverages light and funny content to build relationships
Vessi on TikTok
Leveraging giveaways and UCG
Snapchat is a nocturnal app, so aim to send out snaps between:
-10 pm and 1 am (any day of the week works) -However, most users are in schools so post before and after as well
Pinterest Demographics
-42% female, 15% male -30% urban and suburban, 26% rural
When to post on Pinterest
-5-30 per day -Saturdays, afternoons + evenings
What is a LinkedIn Career Page?
-Allows companies to highlight job opportunities to potential candidates -Uses intelligent targeting to help companies attract top talent by showing users personalized job recommendations based on interests, location and current job titles -Provides candidates with authentic views into the culture of a company -Page analytics allow companies to understand how the page is performing and even benchmark it against competitors
Showcase Page Example
-Amazon (12) -Services, Business, Pay, Music, Video, etc.
Top 3 reasons for following on LinkedIn
-Stay informed on the industry -Stay up to date on latest news from the company -Interested in working for the company
How many active monthly users worldwide are there on TikTok?
1 billion (100 million in US)
What is the character limit for a caption on TikTok?
100 characters
How many people are using Snapchat today?
178 million.
Snapchat receives __ the visual attention of FB, __ more than IC and __ more than Youtube
2, 1.5, 1.3
Over ___ snaps are taken every day
3 billion
An average user spends about ___ minutes a day on TikTok
52 minutes
__% of college students would purchase from a brand if sent a coupon on Snapchat
60
____% of Snapchat users purchased a product online in the last month
76 - they're big buyers
Youtube's Location Demographics:
77% urban, 74% suburban, 64% rural
Using images on LinkedIn results in a __% increase in comments
98
What is the difference between a snapchat filter and a snapchat lens?
A filter is static and a lens is dynamic
How does Pinterest make money?
Advertising
Visual Search on Snapchat
Allows Snapchat users to simply point their camera at a product or barcode to find and purchase the product on Amazon
Snap Games
Allows you to instantly play games with friends without installing something
Snapchat lenses add:
Animations to your face by using facial recognition software to track your facial movements
On Pinterest, there is a larger gap in:
Income
Burberry Snapchat Example
Posted during London Fashion Week - tale of two models breaking into flagship store and featured security footage, references to heist films, entertaining moments, etc.
Prosumers:
Producing consumers
What platform is considered Instagram, but for videos?
TikTok
True or False: Use native videos over 3rd party (Youtube) videos on LinkedIn.
True (prioritized on feeds this way)
How many hashtags are recommended for a TikTok?
Unlimited allowed, but 4-5 hashtags are recommended
LinkedIn skews toward which location?
Urban (33%) and Suburban (30%)
Snapchat offers a sense of:
Urgency unlike any other platform.
Youtube prioritizes ----, and ---- on the platform over views
Watch time + Time spent
Second largest search engine and second most popular website in the world after Google
Youtube
What platform has 2 billion monthly active users (almost ⅓ of entire internet) watching 5 billion videos every day?
Youtube
Snap Maps
Businesses can widen audience by sharing stories from a physical location
Snapchat is a ____ marketing tool with a wide ___
Low-cost, reach
Snapchat Filters
Static overlays that can be used to enhance a snapchat image (Happy Birthday, Date Night, etc.)
What businesses make for every dollar spent on influencer marketing
$6.50
Sparkling Ice Campaign Success Story
-"Biggest Flavor Fan" contest -Winner got a picture of his or her face on a bottle and a year's worth of Sparkling Ice content using a branded hashtag to earn points
Chipotle Influencer Marketing Example
-#GuacDance on TikTok -Record day of sales for guacamole -TikTok's best performing challenge in US to date
Disney Campaign Success Story
-#ShareYourEars -DisneyParks donates $5 to Make a Wish -Campaign raised awareness for terminally ill children -UGC images shared on Instagram & Twitter -Raised $2 million for Make a Wish
Starbucks Campaign Success Story
-#WhiteCupContest -Decorate a cup with customized art and post it on social media with the hashtag -Winning design printed
Dove Influencer Case Study
-24 Influencers, 29,000+ engagements -Attempt to create better reach with people in Malaysia -Convince consumers that Dove delivers superior products -Interested in finding women with unique skin stories -Mothers, travelers -Picked 24 women and had them use the product and demonstrate the tangible effect it had on their skin
After the Campaign Steps
-Announce winner + share results -Report + analyze
GrubHub Scavenger Hunt Contest
-Asked followers to leverage tools that Snapchat offers -Asked them to snap a doodle of food and 10 random snaps by 12 am won -Never think of just one place, content can usually be promoted across multiple different areas -More than 30% of Grubhub followers participated in the contest, and brand increased followers by 20% during the contest
NAIT Snapchat Contests
-Asked students to snap their questions for students majoring in HR before a career fair -Second part of contest was the day of the fair, told to snap selfies showing their dream job for a chance to win a gift card
Nano Influencer
-Average social user who can influence close family & friends -You + me -1K- 10K -Could be businesses that are targeting very focused group
Pinterest Features
-Boards: things you can group together that has a theme (vacation, meal ideas, fashion) -Pin: the image/video/link itself -Home/Feed: things recommended to you from categories you like and the algorithm
What is a showcase page?
-Brands create pages to promote specific business lines, products or company initiatives -Allows brands to target specific audiences with distinct messages
LinkedIn Company Pages are used to:
-Build brand awareness -Engage with employees and customers -Foster engagement -Attract and interact with a target audience
Vet Set Go Case Study
-Campaign goal was to have contest entries -5 weeks total -Retargeting was also implemented last week to target people who had clicked on the ad (landed on contest page) during previous weeks of the campaign but who had not yet entered the contest -Ads featuring girls had the highest amount of engagement = adjusted ad visuals to include more girls -Grandparents demographics had least amount of entries but most amount of shares= changed ad objective to "Engagement" instead of "Conversions"
Pinterest Success Stories (2)
-Caribou Coffee (launched a new coffee blend and asked Pinterest followers to decide what the blend should be by pinning images with hashtag #InspireCaribou) -Natura Makeup (Beauty tips, tutorials, new products, fashion influencers, makeup palette colors and more + wanted to compete with other 650k searches in Brazil for cosmetics)
Traditional Influencers
-Celebrities, Athletes
Why is posting organically on social media not enough?
-Changes in algorithms affect the amount of your followers you can reach (only 5% seen by followers) -Increased volume of content on social means that your message gets drowned out easily
Tips when posting videos
-Consistent publishing cadence helps grow followers -Avoid uploading batches of videos at once and spread out over days/weeks -Regularly weekly content is consistently ranked higher in search -Educational videos, tips/tricks, tutorials, product reviews, how-tos, customer stories, Q&As, vlogs
COVID-19's Impact on Consumers + Businesses (4)
-Consumers forced to change behavior -Business models and operations changed -COVID-19 accelerated the digital transformation of businesses and industries -"The Big Unknown"
LinkedIn's Response to COVID-19
-Created a COVID resource hub for members to receive news updates and search for jobs -COVID Special Report + LinkedIn Workforce Report - articles/updates about impact of the virus on the economy and jobs -Twice weekly newsletter to discuss COVID -Learning courses focused on working virtually and increasing productivity -Shared tips for businesses and individuals for posting during COVID
Example of Good Engagement from Influencer
-DJ Khaled - King of Snapchat -Started in December of 2015 when he got lost on his jet ski and took to Snapchat to document his journey back which went viral -Las Vegas launched a @visitlasvegas snapchat, so Khaled was hired for an account takeover than brought in more than 350k views in the first two days alone
Native analytics on Youtube show:
-Demographics -Watch time -Traffic sources -Devices -Likes/comment/shares
Planning/Pre-Launch Campaign Steps (11)
-Determine goals -Choose idea, theme or type -Identify target audience -Determine campaign budget + resources -Outline campaign parameters (rules) -Choose incentives -Determine where the campaign will live -Select social networks -Choose timeline -Deveop assets + content calendar -Set-up listening streams
Consider the following questions when reporting + analyzing: (7)
-Did the campaign achieve its objectives? -What worked and what didn't? -Was the target market reached? -Was the incentive strong enough? -Was the budget sufficient? -Was the campaign a success or failure? -Did the brand perception change during the campaign?
Examples of Digital Advertising
-Digital banners on websites -Advertising on apps -PPC ads on search engines -Social media advertising
Recommended content types for LinkedIn
-Ebooks -Slideshare presentations -Infographics -Blog posts -Case studies -Third-party industry -Articles -Podcasts -Product-how-tos -Webinars -Customer success stories
Influencer Marketing Strategy Steps (7)
-Establish goals -Determine who you are trying to influence + the channels they interact with -Identify influencers that your target market will trust -Before reaching out to a potential influencer, get involved in their conversations -Reach out to discuss a potential partnership -Incorporate influencer marketing into your social media strategy -Reporting + analytics
Does TikTok skew more male or female?
-Female -60% female, 40% male
Air Asia Campaign Success Story
-Flights from Australia to Malaysia -Social media contest where the winner would get to fly in Air Asia with 302 of his/her friends
IMC Example: Mountain Dew
-Focused on promoting new product line + increasing awareness -Social media contest (Mellon bottle count). -Resulted in a synergistic effect -Utilized Twitter, Youtube + TV
Channel trailer
-For brands to showcase their most important video -Wayfair Example - provides viewers with all of the information they wil find on their channel
Today Show Example of Marketing with Social Media Influencers
-Girl became influencer after she posted a photo of her dog in a kayak -Kayaking photo won many contests, now had many followers that want to know what gear she's using and overall want to see her dog -Garmin watch in exchange for one post a month -Makes 6 figures now
Advice on Snapchat content strategy:
-Give sneak peeks or behind-the-scenes stories (NY Fashion Week) -Provide access to live events (NBA live access) -Offer incentives -Holiday sales -Use influencers (Sour Patch example) -Ask Questions -Snap Advertising (Pepsi Canada + Michael Kors)
Authenticity
-Good influencers genuinely believe in the brand that they promote and what it stands for -Can only be effective if you're doing it correctly -Your followers can tell whether you believe in it
4 reasons businesses should use TikTok:
-Great way to go viral easily -Easily showcase products/services -To expand awareness of your brand to a younger audience -Build customer relationships through lighthearted content
Social media advertising isn't just cheap, but also has (6):
-Greater reach -Increased social and website traffic -Improved search engine rankings -Increased leads and higher conversion rates -Highly measurable + trackable -Superior audience targeting
Youtube best practices (11)
-Include up to 5 links -First 24 hours after publishing is most important for search rankings -Keywords -Titles -Tags -Descriptions -Transcripts + closed captions -Descriptions -Thumbnail -Youtube cards -Youtube end cards
Social Media Advertising Benefits (10)
-Increased brand awareness -Greater reach -Increased traffic -Improved search engine rankings -Increased leads and higher conversion rates -Cost-effective -Highly measurable -Audience targeting -Marketplace and customer insights Increased brand loyalty -Increased revenue
Benefits of Influencer Marketing with Social Media
-Increased exposure -Brand awareness -Improved search ranking -More credibility -Effectively reach a target market -New leads -Conversions (Must create a CTA to do so)
Ways IMC leverages marketing channels (4)
-Increasing brand awareness -Generating interest -Encouraging engagement/responses -Driving revenue
Top 3 topics that drive engagement on LinkedIn
-Industry trends/news -Tips/best practices -Jobs/skills
Activity
-Influencer must be active on social media, publishing content daily or weekly -The more the better
LinkedIn Content Strategies
-Keep post short -Be creative -Leverage LinkedIn groups -Mobilize employees -Leverage influencers -Utilize slideshare -LinkedIn advertising -Leverage executives and subject matter experts
Why people watch videos on Youtube
-Knowing instructions -Learning -Deciding what to buy -Inspiration or entertainment
Macro-Influencer
-Large following base. Here is where you typically need to start going through agents -Very structured process -500K-1M
Building interest example:
-Likes, comments and shares on campaign-related social media posts or with new followers -Shows how a product works
Cameos on Snapchat
-Looping videos and sending them to friends. -Allows for an interactive way for friends or businesses to interact with each other
Youtube skews toward which gender?
-Male (78% vs 68% female)
Cons of Influencer Marketing
-No long term relationship between brand and influencer -High costs - may not be sustainable over the long term -Can provide great results (clicks, engagement,) but not true customers
Oreo Campaign Success Story
-Oreo Daily Twist -100 pieces of shareable content created in 100 days, in honor of the 100th birthday
Frito Lay Influencer Marketing Example
-Partnered with Jordin Sparks and Derek Hough to launch the smiles campaign with the goal of targeting millennials -Campaign featured 31 people, including influencers who were doing things to benefit their communities -$1 million donated to Operation Smile
Adobe Stock Campaign Success Story
-Partnered with the Ocean Agency to save the coral reefs -Worked with the Pantone Color Institute to create the exact hues of coral fluorescence and collection of images available to purchase -Challenged brands and people to create their own designs using the glowing colors -Some were showcased
3 Categories in LinkedIn Algorithm
-People you know -Things you are interested in -Things you engage with
2 Examples of Non-Authenticity
-Peyton Manning plugging Budweiser in post-game speech received backlash -Scott Disik posted the instructions for a promotional post in his caption which received backlash
During the Campaign Steps (3)
-Promote Campaign -Monitor + Engage -Adjust
You can utilize influencers to interact with your brand by doing these 5 things:
-Promote a brand's content by posting on their own social media -To share content from company social media -Inviting influencers to be guest bloggers -Inviting influencers to speak at events, streaming the speech on social media -Giving influencers free products to try in exchange for a review or mention
Snapchat Success Stories
-Ralph Lauren (snap ads to create immersive experience) -McDonald's (interactive lens where you can apply to work there through the app - Saudi Arabia needed to fill positions) -Xbox (exclusive product announcements)
Insights on FB shows:
-Reach -Engagement -Clicks & click through rate (CTR) -Cost per click -Conversions -Views & Time spent on video ads
Snapchat's Response to COVID-19
-Saw 50% increase in use of its calling featured compared in March to the previous month -Find news related to COVID-19 from more than 3 dozen media partners -Launched 3 COVID lenses -Provided opportunities for users to donate funds on lenses -Here For You Feature: resources from experts to support users during mental/emotional crises
Pinterest's Response to COVID-19
-Searches for support small business rose by over 351% in a few months -Launched "Today" tab that allows users to find inspiration -Features info from WHO, Center for Disease Control, and more -Compassionate search - when users search stress relief or similar items, they see a collection of well-being exercises and activities -Launched new collection of shoppable products on the Pinterest Shop (Lauren Conrad curated her own board of eco-friendly products) -Created short guide to help brands communicate appropriately and play an important role in providing reliable content and resources during COVID-19
Social Media Advertising Strategy Steps (7)
-Select Goals -Select the Target Market -Select Platforms -Select Budget -Select Ad Format -Consider Ad Funnel -Develop Content
Snapchat Algorithm
-Separates branded media and celebrity content from friends' content -Branded content in the "Discover" section -Change is similar to Facebook
Coke Campaign Success Story
-Share a Coke - Australia -Campaigns have different objectives depending on geographic areas -Campaign objective was to introduce the country's youth demographic to the product
Youtube End Cards
-Shown during last 5-20 seconds for a video.
What is the purpose of the Discover feature?
-Shows you the top trending videos -Go here to find hashtags -Renamed from the search feature
Youtube Cards
-Small rectangle notifications that appear in the top right-hand corner of a video -Example: National Geographic
Micro Influencer
-Smaller reach but with very high engagement and influence levels -More loyal following -10K-50K
Content on the discover page appears because of these 3 reasons:
-Some are sponsored by a. brand -Some a re set up by TikTok -Some are there because they're trending
Best times to post on Youtube
-Thurs-Sun -12-4 PM on work days -9-11 AM on weekend
Reasons to use LinkedIn (4):
-To find professional content -To connect with professionals who you would not otherwise know -Suitable place to share professional content -To exchange professional ideas and interests
Contiki Influencer Marketing Example
-Travel company for the young, wild and free -Uses social media to promote travel -Company started with travel bloggers and moved to social media influencers with the rise of Youtube and IG -In 2012, they launched its #RoadTrip Series, hosting groups of Youtube content creators on a trip around the world -Travel Project (Features the work of millennial influencer content creators across multiple platforms seeking to show how travel has the ability to create better humans)
Mega-Influencer
-Typically celebrities with large followings. Charge per post -1M + followers, getting endorsements through social media, on all platforms -Selena Gomez can charge per post, like many celebrities can
Youtube's Response to COVID-19
-Updated community guidelines -Partnered with Center for Disease Control to launch assessment -Introduced a destination button on the explore tab for creators participating in the #StayHome #WithMe campaign -Created new content with with Youtube Personalities and influencers to entertain and educate viewers -Launched Learn@Home, a website with learning resources for families -Launched panels for COVID-19 that include information from the WHO and National Health Service on symptoms, prevention and treatment -Expanded monetization of content mentioning or featuring COVID-19 to all creators and news organizations -Protected its workforce and community which included reducing in-office staffing and relying on technology to review videos -Expanded fact checks to help prevent the spread of misinformation
Pinterest strategies (5)
-Use high quality pins (straw hat example) -Re-pin others content (Whole Foods) -Showcase UGC (Stitch Fix) -Add the pin button to website -Use hashtags (2-5)
Mid-Tier Influencer
-Usually an industry expert in a niche category -Fitness, construction, medical, fashion, food/health -50K-500K
Pinterest Basics
-Valued at 10 billion -Started in 2010 -Social app to bookmark images found online -335m active monthly users (86m in US)
Youtube algorithm is based on these 4 things:
-Video relevance -Video quality -The number of video likes and dislikes -Watch time (views, duration, session starts, upload frequency, session duration, session ends)
Things to ask when reporting influencer marketing/ measuring analytics (4):
-Was the target audience reached? If so, what was the reach? -Was there an increase in post engagement? -Was there an increase in website views, inquiries or sales? -How did the brand share of voice change compared to competitors?
When thinking of post-covid 19 emergence, businesses must ask themselves these 6 questions:
-What does the new marketing mix look like? -How have business models and goals changed? -Is the target audience the same? If not, who is it now? -Have the products/services marketed changed? -Have budgets been impacted? -How have customer needs and pain points changed?
Facebook Budget
-You can designate a budget so that it's spent on displays or by action (i.e. clicks) -FB uses an auction system for advertiser to bid on - you set the maximum bid amount per display/action -FB automatically shows ads to people most likely to be interested based on your audience targeting info
Influencer marketing content delivers __ x higher ROI than traditional forms of digital marketing
11
___ have followed a brand directly from an influencer's post
45
___ of female consumers purchased a product after seeing it recommended by an influencer
52
__% of shoppers watch product videos to increase their confidence in making a purchase
53
___ of teenager Youtube subscribers trust influencers' opinions over traditional celebrities
70
___% of success is due to promotions
75
__ of the most-viewed beauty videos on Youtube were made by influencers, compared to 14% by beauty brands
86
Social Media Marketing Campaign
A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal
This campaign was arguably the most famous social media campaign:
ALS Ice Bucket Challenge
Types of IMC (10)
Advertising, Personal Selling, Public Relations, Search Marketing, TV/Radio, Social Media, Email Marketing, Direct Mail Marketing, Events, Digital Marketing
Social Media Influencers can be:
Anyone who amasses large amounts of followers or engagement
AIDA Model Steps
Attention, Interest, Desire, Action
Influencer marketing is the fastest growing method to:
Attract new customers today
Ad Funnel
Awareness --> Interest & Desire --> Action
Most viewed video on Youtube
Baby Shark, then Despacito
Campaigns are built on:
Big ideas and themes that persuade action among followers
Facebook Ad Formats
Carousel, Slideshow, Collection, Photo, Video, Stories, Messenger
When determining campaign budget, you must allocate funds for __ and ___ as well as account for any costs associated with ___
Content creation, advertising, hiring.
Creating desire example
Content piece featuring customer reviews to show that other people use and like the product too
Taking action example
Content piece promoting a special offer, incentive or discount
In terms of Pinterest content strategy, focus on descriptions like:
Convey benefits/value, use keywords, add prices, add CTA, don't provide the entire contents of the website
___ is considered more important than reach
Credibility
Remarketing
Data that gives marketers the ability to reconnect with audiences that know their business because of past website visits or transactions
Facebook's Superior Targeting Options
Demographics, location, connection type, behavior, interests, custom audiences, privacy
AIDA Model
Describes the steps that occur when a consumer becomes aware of a product to when they make a purchase decision - can be naturally integrated
___ advertising now receives more ad spend than traditional advertising
Digital
CPM from highest to lowest:
Direct mail, TV, Magazine, Newspaper, Radio, Billboards, Social Media
Grabbing attention example:
Do us a flavor commercial - trying to get people to pay attention to what it is
One of the first forms of traditional influencers
Dodge created an ad for new salon 6 featuring Babe Didrikson, a female athlete and Olympian
Snapchat allows users to creative by. utilizing:
Doodles, video/filters to speed up and slow down
___ is most popular social advertising platform today - 93% of marketers advertise regularly
Influencer Marketing
Focuses on using influencers to promote a brand message, product or service
Youtube's mission:
Give everyone a voice and show them the world
Who owns Youtube?
Google bought Youtube for $1.65 billion in 2006
Social media campaigns must:
Have a start and end date
How Youtube came about:
Idea came from Janet Jackson's 2004 Super Bowl incident and people couldn't find clips of it online
What feature is more effective for content ideas?
If you are following accounts similar to yours, the Following page may. be more effective
What is considered the fastest growing method to acquire new customers?
Influencer marketing
The content you post on LinkedIn should be ___
Inspirational
Companies like ___ and __ started producing face masks
LL Bean and New Balance (but obviously many more)
Credibility
Level of trust given by followers based on perceived knowledge or expertise on influencers
Integrated Marketing Communications
Leverages marketing channels to achieve specific communication goals
Elf Cosmetics on TikTok
Leveraging video challenges with influencers to encourage UGC - "Eyes Lips Face" challenges
Considered most effective for B2B lead generation (80%)
For brands looking to gain the trust of their consumers with the content that they produce, __ is the ideal platform
What platform. is the #1 channel to distribute content?
___ is the most trusted social platform amongst consumers
___ is the world's largest professional network with over ___ users in __ countries
LinkedIn, 690 million, 200
Snapchat Geofilters
Location based overlays available to Snapchatters based on their location are are great for events, businesses or physical location
Pros of Influencer Marketing
Makes a larger impact, delivers results quickly, greater reach by partnering with influencers with more followers
LinkedIn skews slightly towards which gender?
Male (29% vs 24%)
__ brands have the most subscribers on Youtube, followed by technology, food + beverage, automobile and apparel
Media
Who owns LinkedIn?
Microsoft
Influencer Marketing Tools Examples:
Onalytica, Followerwork, Buzzsumo, IndiaHash, Traackr, Hootsuite
What did car manufacturers like Ford and Tesla start doing to switch their business operations during COVID-19?
Producing ventilators
Content types on Youtube
Product reviews, testimonials, interviews, event videos, how-to videos, vlogs, gaming videos, comedy/skits, best-of, educational, product demonstrations, Q&As, unboxing, prank, customer, documentaries
Types of Rich Pins
Product, Recipe, Article, Shop the Look
Things social media campaigns can do: (5)
Promote a product/service, an event, a company milestone, build brand awareness, or create a community of brand advocates
First Youtube video:
Published on April 23, 2005, by co founder Jawed Karim entitled "Me at the Zoo" -68 million views
It's important to measure these two things with influencer marketing:
Qualitative + quantitative results
Reach
Quantity of people that an influencer is able to deliver a message to
___ is the most cost effective form of advertising
Social media
Most of today's audience expect and respond to:
Social media-only campaigns and ignore the rest
Influencer
Someone who carries influence over others - they have the ability to influence your purchase decisions or how you feel about a product/company/service
What brand does a great job of embedding videos on websites, blogs and emails?
Starbucks
How Panera changed business model:
Started selling food staples and consumer packaged goods with their orders
Most videos from brands (4)
T-Series, Pewdiepie, Cocomelon & 5 minute Crafts
More people watch Snapchat's coverage of of college events like football, political debates, or music awards than on _____
TV
It's crucial for businesses not to assume:
That it's not business as usual
Common misconception with a good influencer
That they need to have millions of followers, when in reality you need to look at engagement, credibility, etc.
Tip about Snapchat for businesses:
The only way for users to find your brand on Snapchat is through your username, so create a username that matches the name of your brand or company
Influencer Marketing Tools
Tools that can help companies discover and map the influencers that are most influential, listen to what influencers are saying, interact with and develop relationships with influencer target and provide detailed reporting and ROI
Ad Objectives
What the brand wants people to do when they see the brand's ad
Engaging
When followers mention the influencer or ask questions, it's important to acknowledge followers by liking or commenting back
