Social Media Final
what is social media reach?
# of ppl who have seen any activity from your social media account
Which of the following is not a key property included within a social network?
All are included: People, Relationships, Different types of relationships between.... or none of the above
WHich is NOT one of the social media planning stages?
Allocate resources, set key responiblities, count existing followers
with the wide acceptance of social media as a way for people to communicate, what do companies now have to deal with?
Customer Feedback on Social Media
You just started selling handmade soaps and lotions and you want to get the word out, so you have decided to send samples to popular Youtube stars. This approach is referred to
Hub seeding
What does IFCS stand for as defined in this chapter?
Interactions first channels second
According to chapter 10, social media marketers can collect valuable consumer information by:
Openness
LinkedIn is the world's largest
Professional Network
A twitter list is?
a curated group of twitter accounts
Which of the following best describes Content Marketing?
a form of non traditional marketing communications whereby a brand produces or designs content in various forms and spreads that content to targeted audiences and/ or customers
A social media marketing campaign is a coordinated social media marketing effort to communicate with a target audience to achieve
a marketing or business goal
which of the following is/are part of a viral marketing campaign?
all of the above
which is NOT one of the seven important rules for branded social media content?
always boost your most important content pieces
according to the text what is the definition of social media advertising
any form of dig advertising that uses social media sites and apps
what are the four stages of consumer decision making that need to be activated before any purchase can happen?
awareness engagement positive attitudes
Which of the following is an example of an engagement metric?
click through rate
when a company or brand creates content posts it on its Facebook page and then pays a few to boost the content such marketing activity could be a representation of:
combination of paid and owned media
what is a way to plan organize and schedule all social media actvities?
create a social media calendar
In addition to paid social media, what are the other two largest types of internet advertising?
display advertising, search advertising
which social media network is the most used for social media advertising
All social media sites allow easy collection of the content that their uses generate
false
People on social networks who have lots of connections are most likely to transmit information
false
it is not necessary to measure whether campaign goals are being achieved every time you run an advertising campaign
false
when a product is inherently social you are extrinsically motivated to recruit new users on behalf of the company
false
What should maketers do once objectives have been set and social interactions that match those objectives have been considered?
find channels that suit those interactions
if you were a student, how would you describe yourself in your linkedn headline?
how you want to be found by a potentional employer
in addition to tracking the volume and sentiment of consumer generated content, for your own brand, what else can you track?
how your brand is doing relative to your competitors brand
since social media marketing campiagn communications come from companies or brands how should they come across to their audience?
human
which of the following scenarios best describe a negative network externality
if you find your friend wearing the same shoesas you you might enjoy those shoesless
consumers are more likley to talk or share information about brands or products that are:
inherently social
what are the three key characteristics of social media defined in chapter one?
interactivity, openness and flexibility, and fast-paces flows of information
what is the big downside of social media content marketing?
it is a crowded place so creating content that stands out can be very difficult
in social media marketing, what does being viral mean?
millions of views
in the context of social media marketing what does the term absolute sentiment represent?
oncrease in the share of positive overall brand mentions
what do nodes represent in social networks?
people
what is a soical pump
ppl who are highly socially active bc they transmit info frequently
a social media influencer is____
ppl who have a strong influence
which of the following is social media ROI by revenue formula
profit/total investment x 100
what does the term seeding mean in relation to a viral marketing campaign
sending product flyers to thousands of random ppl in the mall
each strategic objectives in social media must be SMART which stands for
significant measurable actionable realistic and time based
why should your social media advertisements rotate often?
so that site users wont perceive your company as boring and unresponsive causing click through rates
according to the text where does most content marketing currently take place?
social media
openness and flexibility in social media are discussed in the chapter on what does flexibility refer to in this context?
social media being a multifaced type of digital mediaa
in SMART goal framework the acronym SMART stands for
specific measurable attainable relevant ant time bound
which of the following scenarios best describes a postive network externality?
the more friends you have on an app, the more you have to chat w
If you are trying to market a mobile app what or who would represent a viral coefficient?
the numbe of people that your friends can convinve to adopt the app
A good social media communications calendar will usually start by determining what for each week?
the theme
of all the metrics thata re available for social media, which metrics matter most?
thee ones that align most closely with your social media marketing objectives
why do socil media sites want to make sure that you fill out your profile as compltetly as possible?
they have a strong incentive to collect as much information
as discussed in chapter six a big difference between social media calendars and traditional media calendars is:
time frequesncy
What does the term boosting mean with regards to social media content marketing?
to increase the reach of a post by paying
what is the purpose of performing a social media audit?
to provide managers with a comprehensive birds eye view of what their brand is currently doing across all social media channels
the shorter the viral cycle time and the larger the viral coefficient, the less viral the process
true
true or false: a social media marketing campaign has a specific start date and end date.
true
if a company or brand is considering a response to a customers post what should be the question for them to consider before responding?
understanding the consequences of the action or inaction comparison of the benefits vs cost of the action or inaction
pick which option best represents a question you would ask during a social media audit for each active (owned) social media channel within your company or brand
who is the current audience on this channel?
if you decide to launch a viral marketing campaign, what should be the first question you address
who should be selected as the initial seeds
which gender uses instagram more?
women
in social media marketing, what does WOM stand for?
word of mouth marketing
