Social media final
For what primary reason do marketers cover the google + +1 button above all other social media marketing strategies
Because it doubles as a search engine optimization tool
Companies are allowed to exceed the 140 character limit on Twitter
False
Linked in is the most visual of all social media sites
False
The +1 button functions like the Facebook like button
False
Which social media platform allows you to create circles of contacts
Google +
Social media marketing began in the mid
1990s
How many blogs are there on tumblr
217,000,000
What percentage of fortune 500 companies have an active Facebook page
73%
What percentage of people @15 have social media
74%
Facebook ads are
Customizable
What is the biggest threat that social media poses to businesses
Damage to brand reputation
From a marketing perspective, Pinterest is ideal for
E-commerce sites
SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos
Keywords
In order to access discounts and promotions from a company's Facebook timeline you must first
Like the page
What portion of companies use social media to locate new employees
Nearly all
LinkedIn is the most popular business that markets there products to
Other businesses
Print media experienced a revival in the 1991 as a result of what device
Personal computer
Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media
Print media
What invention in 1995 made locating products and services online much easier
The search engine
Companies can not use google + to reach prospects unless those add the companies to their circles
True
Desktop publishing made print media more cost effective
True
Social media is helpful in maintaining interpersonal relationships
True
Social networking is the most popular online activity
True
Add impressions are
When an ad is fetched from its source and is accountable