Social media final

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For what primary reason do marketers cover the google + +1 button above all other social media marketing strategies

Because it doubles as a search engine optimization tool

Companies are allowed to exceed the 140 character limit on Twitter

False

Linked in is the most visual of all social media sites

False

The +1 button functions like the Facebook like button

False

Which social media platform allows you to create circles of contacts

Google +

Social media marketing began in the mid

1990s

How many blogs are there on tumblr

217,000,000

What percentage of fortune 500 companies have an active Facebook page

73%

What percentage of people @15 have social media

74%

Facebook ads are

Customizable

What is the biggest threat that social media poses to businesses

Damage to brand reputation

From a marketing perspective, Pinterest is ideal for

E-commerce sites

SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos

Keywords

In order to access discounts and promotions from a company's Facebook timeline you must first

Like the page

What portion of companies use social media to locate new employees

Nearly all

LinkedIn is the most popular business that markets there products to

Other businesses

Print media experienced a revival in the 1991 as a result of what device

Personal computer

Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media

Print media

What invention in 1995 made locating products and services online much easier

The search engine

Companies can not use google + to reach prospects unless those add the companies to their circles

True

Desktop publishing made print media more cost effective

True

Social media is helpful in maintaining interpersonal relationships

True

Social networking is the most popular online activity

True

Add impressions are

When an ad is fetched from its source and is accountable


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