Social media management
All successful marketing programs are the result of careful research , planning . and which element ?
Management
Which element of building virtual communities refers to deciding if there will be a progressive warning system ?
Community norms
All BUT which of these characteristics can be used to group a target audience into personas ?
Competitors
Which BEST practice of video marketing states that videos that are NOT shot in a live setting should be professionally produced ?
Match the production techniques to the intent of the video .
Which of these is NOT involved in getting C - Suite buy - in ?
Discuss only a few potential downsides a
Which term refers to requiring designs for desktop and laptop environments later in the process
Mobile first
If the end goal is to sell a product , doing so effectively with an article , white paper , or e - book will require which element ?
More subtle framing than with a standard advertising pitch
Which statement is TRUE ?
Most e - books and white papers have high - perceived value to the recipients .
Which factor does NOT determine how many white papers or e - books should be published as part of a SMM campaign ?
Paid advertising
Which one of these is NOT something social media platforms need to maintain security against to hold their value in the minds of business customers ?
Pattern recognition
Describe the role of The Hero's Journey between a brand and a consumer
To make communicating complicated ideas simple to reach a wider audience
Which term describes the process of finding and following content on the social web
Tracking
A brand community can be member - initiated by the brand's admirers , BUT the organization can officially sponsor it .
True
A social news site lets users submit links to news stories or other web pages to be ranked and displayed .
True
A story is about how and why life changes
True
A study by eMarketer reported that the amount of time on mobile devices reached almost six hours a day in 2021 .
True
According to Hootsuite's Digital 2020 Global Report , 99 % of social media users access their accounts via a mobile device
True
According to the Visual Storytelling Institute , visual storytelling should empower customers ' lives and drive business results .
True
Analyzing a company's sentiment score in isolation only reveals how happy people are with the company , NOT how it compares with competitors or even with the entire industry .
True
Buyers now do most of their research through information they obtain independently , which makes consumer decisions beyond the control of the digital marketer .
True
By monitoring content of those in your network more closely , you can understand what is important to them and tailor the content you create accordingly .
True
Chan boards require posts for a new thread to include an image .
True
Dunkin ' has long utilized a social media strategy that encourages user generated content .
True
In terms of the most - downloaded apps of 2020. TikTok was the leader both globally and in the United States .
True
M commerce refers to any sale completed through a mobile device whether through a branded shopping app , social media , or a website .
True
Since social media sites are free and generate revenue through advertising , they provide tutorials and educational resources such as blog posts to help social media marketers create engaging content .
True
Social media marketing cultural conservativism leads to mass marketing approaches and control over the brand identity .
True
Social media tracking is the process of finding and listening to content on the social web .
True
Social shopping can shape future ROI metrics .
True
The Digital Analytics Maturity Model is a valuable tool that can be used to assess an organization's commitment to SMM .
True
The Impact , Cost , and Effort Model uses a 4 - point scale to rate opportunities when resources are scarce .
True
The industry and company overview provides a quick look at the past , present , and likely future of the business .
True
The question of how to account for social media marketing ROI is particularly challenging .
True
Online viewers that see high production values as a sign of slick , professional marketing supports the need for is an example of :
authenticity
According to the Valid Metrics Framework , a metric for SMM exposure is :
visits per channel .
Which of these is NOT a best practice for SMM tools ?
• Choose tools that are not free to start .
Which of these is / are NOT evaluated for brand health ?
Changes in customer support
Organizations vary in their approaches to structure along four key strategic dimensions . Which of these is NOT a dimension
Analytics
What is a brand archetype and how is it useful in SMM ? List three distinct archetypes and an example of their brands .
Answer :
Which of these is NOT a finding from The State of Video Marketing 2021 as it relates to the impact of video in SMM ?
75 % say video has a good ROI .
Due to privacy concerns , which company made some policy changes and updated its software so that device owners would have more control
Apple
To increase an article's visibility having a good relationship with whom is a big help
Apply rule of thirds
When sharing content , marketers should select which platform - specific tactic ?
Apply rule of thirds
Which one of these is NOT listed as a recommendation when considering whether a free SMM tool will suffice ?
Apply what competitors use
Research in nearly all areas of technology management supports the idea that it is important to have a champion from the executive suite to ensure success in which of these areas ?
All of the above
List the stages of the sales funnel and explain what information consumers seek as they move between stages . Your Answer :
Awareness discovery evaluation intent purchase loyalty
List three lessons students need to learn when working to mobilize their personal brands .
Be sure your website is optimized for mobile Create a variety of content Consider low key text
List three SMM best practices for building an organization - sponsored virtual community .
Begin w a strategy backed by SMM plan Be honest Identify target audience
Which purchased service platform is considered by many to be a leader in social listening
Brandwatch
Which tool helps the marketer keep track of campaigns and how content is being purposed ?
Content calendar
Which term describes the phenomenon of would - be purchasers making decisions about products and services on their own , rarely surfacing until the decision is almost made ?
Dark funnel
Which term describes how retailers use technology to determine when their customers are near or inside the store and send relevant information to their mobile phones ?
Data proximity marketing
Which of these social news sites created a pioneering interface in the 2000s that let users vote up or down so that the articles with the most positive votes appeared at the top without affecting its ranking ?
Digg
Which aspect of publishing and distributing articles is NOT done to optimize the chances the piece will be ranked at the top of search engine results ?
Directory editing
The General Data Protection Regulation ( GDPR ) protects the data and privacy of individuals living in which area ?
European
After receiving a lot of criticism as well as scrutiny from Congress , which virtual community announced new rules regarding the requirement for moderators to approve posts and the consequences of the group being permanently deleted for violations with no appeal process ?
A competitive analysis should include A SWOT evaluation of the firms strengths weaknesses options and total assets true or false?
False
According to a Pew Research Center poll , a shift occurred in Internet access preferences in the United States , with 58 % of those 18-34 more likely to access the Internet with their phones .
False
Adobe Spark is the only app that helps create professional posts for Facebook and other platforms .
False
An independent structure has an advantage of being one team that provides content for delivery , training , support , and strategy guidance .
False
E - commerce is a method of selling on social media that allows customers to find the product and complete the financial transaction directly on the social media site .
False
It is BEST practice to compose the executive summary first .
False
It is now estimated that 60 % of the B2B buying journey takes places without salesperson assistance
False
KPIs and ROI are the same metric for social media marketing .
False
Quantitative metrics are often grouped under the heading of sentiment analysis .
False
SMM governance autocracies let everyone make their own decisions and have few rules
False
Social shopping is the buying and selling of goods on the Internet .
False
Some white - label networks make it easier to perform competitor analysis in a business - to - business context .
False
The Everyman archetype is playful witty , and humorous .
False
The PIE Model rates opportunities by Potential , Importance , and Evidence .
False
The hero in The Hero's Journey is the brand .
False
To increase an article's visibility , having a good relationship with whom is a big help
False
Tracking brand mentions by identifying relevant hashtags is NOT recommended by social media platforms .
False
pts What will be an effective white paper is defined mostly by its publisher's expectations .
False
During 2019-2020 , the Pew Research Center found that those who used social media for their news were less engaged and less likely to do what ?
Follow major news stories such as elections
Which content is appropriate for visitors in the sales funnel ?
How - to videos
Teams criticized for being u ncoordinated , disorganized , or having one or two voices often NOT in line with business goals would be considered which type of structure ?
Hybrid
The Digital Analytics Maturity Model levels of maturity include all BUT which of these ?
Implemented
Which is an example of a social media goal ?
Increase engagement on new mobile app
Which of these helps match influencers with small and medium - sized businesses
Klear Influencer Analysis
Which element is NOT included in omnichannel marketing ?
OB2B demonstrations
The stages of the sales funnel include all BUT which of these ?
Optimize directory
Which of these is NOT a best practice for using images and photos
Post content the same way on every site .
Which model is a great way to assess what an organization needs to do to effectively manage its social media analytics function ?
SMAMM
Which of these is NOT part of the nine - step process for writing white papers ?
Secure influencers
Which is an example of a key performance indicator ?
Sentiment ratio
Three of the main advantages of marketing with online videos include engaging viewers , reaching large audiences , and what
Showcasing products
A common entry level position in social media is :
Social Media Assistant .
Which of these social network was NOT listed in the top five as of January 2021
TikTok
List five categories of social media tools .
Social networking Photo sharing Video sharing Interactive media Blogging/ community building
The basics of design principles for using images and photos include all BUT which of these ?
Static images
A SMM team should align all content and platforms with which element of the campaign ?
Target market
Which type of sharing occurs when content is spread on the Internet by people who likely do NOT know or have connections with the original video's creator ?
Tertiary
Describe how marketers can use the PIE and ICE Models to schedule content
Your Answer
Describe the difference between financial ROI and social ROI .
Your Answer
What is a brand archetype and how is it useful in SMM ? List three distinct archetypes and an example of their brands .
Your Answer :
A possible metric related to the objective " increase sharing of blog content on Twitter by 25 % " would be :
number of retweets .
The T shaped marketer has a good understanding of all aspects of marketing and in - depth knowledge in areas that include all of these EXCEPT :
traditional advertising .
