Social Media Marketing Chapter 4 Review

When first engaging in social media, it is important to listen first before creating content.

True

Social media marketing ethics don't involve

Employing information gathering software on social profiles

What is NOT considered one of the rules of engagement

Entertaining your audience

With a global audience what should be avoided in your content

Expressions; helpful proverbs; folksy, friendly sayings; and sarcasm

According to the text, traditional advertising has no value to consumers

False

Why is it important to understand the rules of engagement in social media?

It helps avoid potentially costly mistakes

How much people trust you is less important than the overall number of fans or followers you have

False

Most people use social media because they are looking for discounts and deals

False

Steering the conversation and message is one example of a company being participatory in social media

False

The code of ethics for SMM is the same as for traditional marketing

False

Which of Walmart's social media strategies was considered successful?

It's Facebook page

Why are the best practices for rules of engagement important for social media marketers

They serve as a guide to help marketers avoid common mistakes that occur when first using social media

Being honest is one way for a company to build credibility

True

What are the 3 steps a social media marketer should take when taking responsibility for a mistake

Acknowledge the situation & take responsibility; apologize and identify a solution needed; act (implement) resolution or identify changes and let the affected individual what is being done

What is NOT a part of an active engagement strategy

Broadcasting messages

The passive engagement strategy focuses on

Listening

Why is communicating with citizens from countries other than the US important for social media marketing

Social media is international, with adoption and usage on the rise in many countries

According to the social media rules for engagement, what is NOT recommend

Sticking to a marketing message regardless of the social channel

Authenticity can be described as

Telling the truth in a personable and genuine manner

What is NOT an example of permission marketing

Viewing an online ad on a mobile phone